Digital skills gain momentum in South Punjab

Express Tribune

03-05-2025

The outcome of DEEP component-II will be the development of Pakistan Business Portal at a cost of $15 million for the first fiscal year of the project, ie, 2024-25. photo: file
A quiet yet powerful digital transformation is sweeping across cities like Multan, Bahawalpur, Dera Ghazi Khan, and Rahim Yar Khan, where thousands of youth and women are embracing short online courses to gain skills for the global digital economy.
From video editing and graphic design to freelancing and AI, low-cost courses — some offered for as little as Rs500 — are enabling people from all walks of life to build careers online. Conducted informally via WhatsApp groups or community setups, these courses have proven remarkably effective, opening new doors of income and opportunity for many with no formal technical background.
One shining example is Tasneem Tariq, a housewife who now edits videos for social media influencers after completing a short editing course. "I used to feel left out when people talked about careers. Now, I feel empowered and soon I'll start contributing financially," she said.
This grassroots movement is being driven by self-made trainers like Taimur and Adeel Chaudhry, who run regular online batches to guide students through practical learning. "This is not just a hobby anymore; it's a viable career path," says Taimur. Adeel adds, "Learners today ask smart questions — they want to monetize their skills, open YouTube channels, and sign up on freelancing platforms. It shows a positive societal shift."
While the core momentum comes from citizens themselves, government initiatives have provided a crucial foundation. Platforms like DigiSkills.pk, e-Rozgar and NAVTTC have made certified training accessible, while Punjab Information Technology Board's e-Rozgar Centers in South Punjab offer structured learning and co-working support. These efforts are helping thousands transition into online careers and bring in valuable foreign income.