Over 70% startups integrating AI into core business functions: Meta study
Over the last decade, India's startup ecosystem has witnessed a surge in early-stage funding, consumer affluence and digital penetration across both metro and non-metro cities. Now, a new Meta-commissioned report says that more than 70 per cent of startups are now using and integrating artificial intelligence in their core business functions.
The study, conducted by Alvarez and Marsal India (A&M India) captures 'insights based on deep conversations with 100 high-growth Indian startups' and highlights six 'key levers' – AI adoption, cross-border expansion, omnichannel presence, Tier 2/3 market expansion, category diversification, and creator-led brand building.
In marketing, Meta claimed that 87 per cent of AI adopters said that they noticed a 30 per cent improvement in cost per acquisition. When it comes to using AI for customer service, automation, predictive analysis and personalisation, sectors such as healthcare, beauty, and edtech seem to be leading at the moment.
The report also claims that 67 per cent of Indian startups are using omnichannel models to get a better overview of how consumers juggle between online and offline channels. As it turns out, the discovery phase usually starts with digital ads, WhatsApp messages, creator-led Reels, and eventually transitions to physical retail, especially in high-engagement categories like home, fitness, and fashion.
Also, tier 2 and tier 3 markets are now getting more limelight. Meta says that a majority of startups that were surveyed in the study are now expanding in these demand-driven regions, with service-focused startups entering these markets almost a year after their product-focused counterparts.
Driven by larger total addressable markets, around 52 per cent of startups are now expanding cross-border. As for startups that are looking for ways to increase consumer engagement and generate new revenue streams, category expansion has emerged as one of the most important growth levers. The Meta study suggests that 84 per cent of total startups are now looking beyond their core offerings and are increasingly relying on digital tools like social listening, keyword analysis and marketplace data to identify new opportunities.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Hindu
33 minutes ago
- The Hindu
Indian team in U.S. for last attempt at trade deal before July 9 deadline
A team of negotiators from India is in the U.S. for at least a two-day trip to conduct final negotiations for a 'mini trade deal' before the July 8 deadline elapses, The Hindu has learnt. The top items on the agenda, and the main hindrances to an agreement, are the entry of genetically-modified (GM) crops and cow milk into India, and the removal of the reciprocal tariffs imposed by the U.S.. This comes soon after U.S. President Donald Trump on June 26 hinted at a 'very big' deal coming up with India. 'We're having some great deals. We have one coming up, maybe with India, a very big one, where we're going to open up India,' Mr. Trump said during an event at the White House promoting passage of the GOP's tax and spending cuts legislation on June 26, 2025. July 8 marks the last day of the 90-day pause Mr. Trump had allowed on the 'Liberation Day' higher tariffs he had imposed on imports from other countries, including India. If that date elapses without either an extension or a trade deal between India and the U.S., then Indian exports to the U.S. will be subject to 26% tariffs. According to sources aware of the negotiations between the two countries, the U.S. and India are currently at loggerheads over the issues of the import of GM crops and cow milk into India. 'Both of these issues are very sensitive for India,' the source explained. 'GM crops will be a big hit to our domestic farmers, and cow milk is a cultural-religious issue.' India has not opened up either of these sectors in any of the free-trade agreements it has so far signed. Also Read | India and U.S. can only finalise 'mini' trade deal this year: Sources The Indian, on the other hand, will be trying to push the U.S. to waive the Liberation Day tariffs for India, and also reduce the increased tariffs it had levied on steel and aluminium imports. Overall, the U.S. is seeking duty concessions on certain industrial goods, automobiles, especially electric vehicles, and wines, petrochemical products, dairy, and agricultural items such as apples, tree nuts and genetically modified crops. India's broad demands are concessions for labour-intensive sectors such as textiles, gems and jewellery, leather goods, garments, plastics, chemicals, shrimp, oil seeds, grapes, and bananas. Budget 2025 already saw India reducing tariffs on a wide variety of items such as shrimp and shrimp paste, high-end motorcycles and automobiles, and some types of electronics. (The article has been edited to correct a factual error)
Fashion Value Chain
33 minutes ago
- Fashion Value Chain
Former Oura CEO, Harpreet Singh Rai, Joins Loop to Accelerate Preventive Health Innovation
Loop, the insurance and healthcare company on a mission to add 20 healthy years to the lives of working Indians, has announced that Harpreet Singh Rai, former CEO of health-tracking pioneer Oura and an early investor in Loop, has joined Loop as President, Healthcare. Harpreet brings a decade of experience in building and scaling preventive health solutions that merge science, data, and human behavior. As CEO of Oura from 2018 to 2021, he led the launch of the company's 2nd and 3rd generation rings, selling over 1 million units. Harpreet Singh Rai In his new role, Harpreet will lead the development of Loop's healthcare products, working closely with Loop's medical, product, and engineering teams. His focus will be on creating seamless, engaging experiences that help people take charge of their health. 'Indias workforce loses 20 years compared to global peers; not because of destiny, but because our system profits from sickness rather than health. Harpreet has built consumer health products that people actually use and love. Thats exactly the leadership we need to scale prevention beyond corporate walls,' said Mayank Kale, Co-founder and CEO at Loop. Before Oura, Harpreet spent nine years as a technology portfolio manager at Eminence Capital, focusing on healthcare and technology investments. He began his career in Morgan Stanley's M&A group and holds a degree in electrical engineering from the University of Michigan. His rare blend of engineering, investing, and health leadership uniquely equips him to accelerate Loop's prevention-first approach. 'Loop is building something fundamentally different-Mayank and the team have a unique lens to improve healthcare for India. I'm excited to help make healthcare more accessible, engaging, and measurable for millions of working Indians. This is how we add decades to lives-one person, one family, one company at a time,' said Harpreet Singh Rai. About Loop Loop is on a mission to add 20 healthy years to the Indian workforce. By combining best-in-class insurance with unlimited primary care and data-led prevention, Loop empowers over 850,000 employees at 1,200+ companies to live longer, healthier lives. Backed by global investors including Y Combinator, Khosla Ventures, Elevation Capital, and General Catalyst, Loop is redefining corporate healthcare by making prevention profitable, outcomes measurable, and vibrant health possible for every team in India.
Fashion Value Chain
33 minutes ago
- Fashion Value Chain
Dr. Ravina Duhan Partners with Yuvraj LLP to Consult on HR Strategy & Organization Development
In a significant move aimed at reinforcing operational efficiency and people-centric growth, Dr. Ravina Duhan, a seasoned HR strategist and business coach, has partnered with Mr. Mandeep Kumar Singh, Founder of Yuvraj Supply Chain Services LLP, to lead the company's HR transformation and developing the organization by her strategic HR initiatives. L-R Jaswinder Kaur and Mandeep Kumar Singh, Directors, Yuvraj SCS, with Dr. Ravina Duhan, Strategic HR Partner With over 18 years of diverse experience spanning the healthcare and corporate sectors, Dr. Ravina Duhan brings deep expertise in Training & Development, Performance Management Systems (PMS), Talent Acquisition, and Strategic HR Management. A certified PoSH (Prevention of Sexual Harassment) Trainer, she actively partners with organizations to build safer, more inclusive workplaces. Dr. Duhan regularly conducts PoSH awareness sessions, formulates company-specific anti-harassment policies, and guides Internal Committees (ICs) on compliance, reporting, and resolution protocols-as mandated by Indian law. Her work not only ensures statutory compliance but also nurtures a culture of respect and accountability within organizations. Through this collaboration, she will architect robust HR frameworks and models designed to scale operations, improve employee engagement, and enable structured growth within Yuvraj Supply Chain Services LLP. These frameworks will include performance appraisal systems, role-based competency mapping, employee lifecycle policies, and leadership development programs aimed at building a high-performance culture. Speaking of the association,Dr. Ravina Duhan, Strategic HR Partnershared, 'I'm excited to collaborate with a visionary leader Mr. Mandeep Kumar Singh. Yuvraj Supply Chain Services LLP holds great potential, and I look forward to implementing strategic HR solutions and process that will empower teams and drive sustainable success.' A respected name in the logistics and supply chain sector,Mandeep Kumar Singh, Founder of Yuvraj Supply Chain Services LLP, added, 'We've always believed in building a business with heart and structure. Dr. Ravina's approach to HR is both strategic and human. Her involvement will not only strengthen our internal processes but also support our vision of scaling with a people-first mindset.' This partnership marks a new chapter for Yuvraj Supply Chain Services LLP, aligning its operational goals with future-ready HR practices and a scalable SOP structure. About Dr. Ravina Duhan Dr. Ravina Duhan is a distinguished HR leader, POSH trainer, and certified business coach with a legacy of transforming organizations through strategic people management. Her dual academic background in healthcare and HR from Symbiosis and IIM Calcutta, respectively, uniquely positions her to bring cross-sectoral insights to the table. About Yuvraj Supply Chain Services LLP Yuvraj SCS is a trusted logistics partner helping businesses simplify freight, customs, and supply chain challenges with speed, precision, and a consultative approach. With a global network in 120+ countries and expertise in customs clearance, break-bulk, and consolidation, we deliver smart, cost-effective solutions that keep your shipments moving-without delays or hidden surprises. At Yuvraj SCS, your trust moves us, and we deliver-every time.
