Built on Reliability, Growing with Integrity: SSE's Enduring Mission in a Changing World

Business Standard

14-05-2025

While receiving the most trusted brand award Mr. Manmohan Awasthi (Group President – Finance) recalled the journey of Chairman and Managing Director Shri Visweswara Reddy from a modest operation in 1994 focused on repair of distribution transformers, to becoming one of India's premier transformer manufacturers, has been grounded in a singular commitment 'quality, reliability and service'. Mr. Awasthi further added that as we venture into global markets and integrated solar module manufacturing, we recognize that growth brings new challenges. However, it also offers opportunities to reaffirm and evolve our founding mission and to ensure our original values remain central in this new chapter of our journey.
Reliability and Service have always been about more than just technology they're about people. From the beginning, we earned trust by standing shoulder to shoulder with our customers, understanding their needs, and delivering dependable solutions. That approach hasn't changed.
Today, whether we are supplying transformers to a utility or exporting to several countries, we continue to emphasize active engagement with customers. We invest in understanding the specific needs of each segment, customizing our offerings accordingly, and maintaining open channels for feedback. This ensures that our solutions aren't just technologically advanced, but also practically relevant and user-centric.
A reliable product begins with a reliable process. We have embedded quality and accountability into every stage of our operations, be it in manufacturing, R&D, or customer service. Our facilities are ISO-certified and adhere to rigorous international standards, including BIS, IEC, and TUV certifications. This is reinforced with the fact that SSE was awarded National Energy Conservation Award (NECA) twice by Government of India.
As we enter the solar module manufacturing space, we have adopted state-of-the-art machinery and automation techniques to ensure precision and consistency. Yet, what truly safeguards our mission is the culture we've built around quality. Every employee at SSE Group, from factory floor to boardroom, understands that their work impacts a larger promise made to every customer: uncompromised performance and lasting trust.
Our expansion into solar energy is driven by the same spirit that guided our early efforts, we now aim to service industries, businesses, and communities with clean, renewable energy.
We're integrating advanced technologies like high-efficiency PERC and TopCon cells, AI- driven monitoring systems, and automated quality inspection to offer superior solar modules. But technology alone does not define our identity. We continue to prioritize responsive service, ethical practices, and long-term partnerships, ensuring that our human values drive our technological pursuits, not the other way around.
As we grow globally, it becomes crucial to ensure our internal culture reflects our mission. We actively invest in employee development, nurturing a workforce that is not only skilled but also aligned with our core values of integrity, responsibility, and service.
Regular training programs, value-based leadership development, and open forums for dialogue ensure that our people regardless of role or location act as ambassadors of our founding mission. Our hiring practices also reflect this priority: we seek individuals who not only bring expertise but also a passion for impact and purpose.
Our roots in transformer sector have made us acutely aware of the broader role that industry must play in societal development. Reliability, to us, also means being a reliable partner in nation-building and environmental stewardship.
Our foray into solar energy is not just a business decision it is a commitment to sustainability. From using eco-friendly manufacturing practices to supporting local communities, we are aligning our growth with the needs of both people and the planet.
We continue to engage in CSR initiatives focused on rural upliftment, education, and healthcare. These efforts are not peripheral they are intrinsic to our business philosophy.
As we expand internationally, we are conscious of the heightened expectations regarding governance, ethics, and performance. To maintain trust on a global scale, we emphasize transparency in operations, robust compliance frameworks, and proactive communication with all stakeholders.
We also partner with credible institutions, auditors, and certification bodies to ensure that our practices are aligned with global best standards. This isn't just about meeting market requirements it's about embodying the same trustworthiness abroad that made us successful at home.
Staying true to our mission of reliability and service is not a static effort it's a dynamic, deliberate process. At Shirdi Sai Electricals, we understand that authenticity is not about clinging to the past, but about carrying its essence forward with integrity, innovation, and humility.
Whether we're delivering transformers, conductors or solar modules, we act with the same conviction that defined our beginnings: to serve with trust, to build with quality, and to grow with purpose. That's how we ensure our mission remains not only relevant, but resilient, in a rapidly changing world.