
34 Cool Products From The Vast Depths Of TikTok
A cult-favorite Persian Garden fragrance rollerball with warm florals, ocean air, and light amber that reviewers compare to Glossier's $78 "You." This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how clean and long-lasting this sweet but elevated fragrance feels, and how nicely it plays with other scents!
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $5?? My friends, life is good.
Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.
Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Kitsch's flat claw clip with some modern meets retro vibes that will give your hair a chic little ~pop~ of volume and hold. Reviewers are especially impressed by how strong these little clips are, and how much hair they can hold! Reviewers also note that these make it more comfortable to lean back on chairs, since the claw won't dig into your head.
Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
An "invisible" acrylic cutting board with an attachable drip tray so you can take all your vegetable peels or excess food and just slide 'em on into the tray for easy disposal. The cleverness aside, we should also take a moment to acknowledge that the whole "invisible" cutting board thing is *such* an aesthetic.
A chic under-the-cabinet banana hanger so easy to install that you'll wonder why you didn't free up all your counter space *YEARS* ago. Also digging the whole "bananas as decor" vibe here.
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨
A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks.
An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300mg of caffeine per cup 👀.
E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
A nail-renewal formula so effective at restoring discolored, damaged nails that reviewers started seeing results in as little as *two days*. This not only helps tackle symptoms of fungal damage, but helps reduce the thickness and correct the ridges, so your toenails can get the sweet relief they deserve.
A simple faux diamond tennis bracelet to add a touch of sophistication to any outfit without the price of name-brand versions like Swarovski (even though reviewers agree this looks like the Real Deal 👀).
A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control.
A dark spot-removing soap bar you might want to try if you're someone with sensitive skin or hyperpigmentation — this is formulated not only with hyaluronic acid to protect your skin's moisture barrier but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin.
A crinkle cutter tool for veggies, fruit, potatoes, and cheese that not only makes meal prep a breeze, but makes certain foods more enticing for the picky eaters in the fam. Everyone knows a squiggly-shaped thing tastes better than a regular shape ... it's just science!
A two-slice slim toaster to fit virtually *anywhere* in your tiny kitchen, and to look gosh darn adorable doing it. Bonus — these long slots make it ideal for larger slices of bread, like your beloved sourdoughs.
A — be still my hydrated heart — teensy 14-ounce Stanley Cup for the days when you aren't Big Thirsty, but Little Thirsty, and don't want to haul around a brick of water with you. Reviewers love this for traveling and so their littles can having matching Stanley cups with their big ones!
Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring.
Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences.
Nick's Keto Candy Bars for anyone with dietary restrictions to enjoy a scrumptious treat, and for anyone who wants to pack in extra fiber to get one heck of a delicious snack — each bar contains 28%–34% of the recommended daily fiber needs!
A Grim Steeper silicone tea infuser to remind you that life is, in fact, too short to skip on your delicious morning cuppa.
A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly!
A gaming/reading/laptop pillow to prop your hands up while you're playing video games, typing, or reading on your Kindle or iPad. This supports your arms for a more ~ergonomically-friendly~ experience whether you're in bed or on a couch, and even features a lil' side pocket for things like remote controls, glasses, and — of course — emergency snacky snacks.
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UPI
33 minutes ago
- UPI
Movie review: 'Clueless' re-release proves film retro but timeless
1 of 5 | Alicia Silverstone stars in "Clueless," returning to theaters Sunday. Photo courtesy of Paramount Pictures LOS ANGELES, June 27 (UPI) -- Clueless is returning to theaters Sunday for its 30th anniversary, but it's never really left the culture at large. While there have been many teen comedies since, the film's lingo and fashion remain evergreen and some of the details prove surprisingly prescient. Alicia Silverstone stars as Cher Horowitz, a teenager attending Beverly Hills' fictional Bronson Alcott High School, wearing designer fashion and carrying a cell phone. Cher plays matchmaker for her teachers, and new student Tai (Brittany Murphy), similar to Jane Austen's heroine Emma. In the '90s, words like "whatever" and "as if" were common, following the Bill & Ted and Wayne's World popularization of "no way" and "yeah, right." Clueless made "I'm Audi" synonymous with "I'm out of here" (as in Audi/outtie), with an emphatic "Audi 5000." Those terms may have been usurped by TikTok lingo like "delulu" and "cheugy" but the sentiments haven't changed. Delulu means delusional and "as if" is essentially telling someone they are delusional, "as if" they think that's going to happen. The plaid skirts and knee-high socks were sort of retro at the time of the film's release, but they'd still work now. The music includes a '90s cover of "Kids in America," the satirical "Supermodel," and No Doubt's first hit single, "Just a Girl." Coolio's "Rollin' with my Homies" is pivotal to Tai's heartbreak, just before his "Gangster's Paradise" led the film Dangerous Minds and Mighty Mighty Bosstones appear in the film. Back then, cell phones were only for rich kids, and they were only for talking, not for staring at and scrolling for hours. The brief seconds Cher and Dionne (Stacey Dash) continue their conversation on their phones in the hall before putting them away was a joke. Cher would probably be aghast everyone has a phone now and that they type instead of talking to each other. She was all about making connections and hanging out in person at parties and the mall. The aspects of Clueless that proved most timeless were probably the least expected. Cher debates Haitian refugees in debate class, and later collects donations for victims of a natural disaster at Pismo Beach. In 1995, these probably seemed like generic events that could serve the plot. Cher had to get a middling grade in debate class that she could negotiate to an A, and demonstrate she was learning to think about others. Today, false claims about Haitian immigrants were real talking points of the 2024 presidential campaign. Regardless of their country of origin, immigration has been a major political platform and source of division. Cher's pro-immigration conclusion, "It does not say RSVP on the Statue of Liberty," is humorously simplistic. Yet her welcoming position would be adopted now by pro-immigration proponents. She was also very accepting when she learns her classmate Christian (Justin Walker) is gay. Coming out in the '90s was a plot point of many TV sitcoms and movies, and Christian wasn't necessarily out when Cher found out. She accepted him, so tolerance wasn't even an issue. Natural disasters have sadly only ramped up since 1995, from Hurricane Katrina to the recent Los Angeles wildfires. Fortunately, those situations have shown people to be supportive of their fellow humans in need. People aren't flocking back to theaters to see Clueless again for its politics, however. The film is still selling tickets because it's funny, charming and makes people feel good. One need not be as wealthy as Cher to enjoy her carefree lifestyle. In fact, Tai is not rich and she proves to enjoy life even more fully without the trappings Cher provides. People with stepsiblings have objected to Cher's romance with ex-stepbrother Josh (Paul Rudd) since 1995, saying even if they are not blood related and their parents have since divorced, they could never see a stepsibling romantically. That may be, but upon reflection it seems well-supported by the movie. Cher's father Mel (Dan Hedaya) says, "You divorce wives, not children." This is a wonderfully inclusive way to show he has no ill will towards his ex-wife's son, and that Josh can always have a place in the Horowitz family. Does that wipe away the stepbrother-ness? Maybe not, but Mel also seems to see there was always a connection between Cher and Josh, which probably existed before the marriage, when he encourages Josh to check on Cher at the party. To revisit Clueless is to enjoy a time capsule of '90s culture. And yet, much of the classic teen comedy proves prescient and evergreen. Fred Topel, who attended film school at Ithaca College, is a UPI entertainment writer based in Los Angeles. He has been a professional film critic since 1999, a Rotten Tomatoes critic since 2001, and a member of the Television Critics Association since 2012 and the Critics Choice Association since 2023. Read more of his work in Entertainment.


Fast Company
38 minutes ago
- Fast Company
Why Gen Z is ditching popular emojis for unexpected alternatives
Not all emojis are created equal. The sparkle emoji or red heart emoji are staples of text conversations and social media captions. But how often are you using the baggage claim icon or the non-potable water symbol? Recently, a new trend has emerged: mainstream emojis are being passed over in favor of more creative alternatives. The broken heart emoji? Tired. Predictable. The wilted rose emoji? Aesthetic. Unexpected. The trend began earlier this year when a video from one TikTok user went viral. The caption read: ''💔' lowkey starting to become too mainstream / i might just start using '🥀'.' Others quickly joined in. 'How it feels using '💔' in the '🥀' era,' one TikTok user posted, cutting to a photo of someone's grandpa. As David Doochin explained for Emojipedia: 'One of the most typical memes gaining traction among the TikTok contingent is the 'X has gone mainstream / we now use Y' format that declares a given meme, emoji, or cultural symbol as out of date or past its prime and offers a replacement, usually a derivative of the original symbol in some way but sometimes totally arbitrary.' The most commonly used emojis include faces, hearts, and hand gestures—ones that slip seamlessly into texts to convey emotion. 'Loudly Crying Face' was the most-used emoji of 2024, followed by 'Face with Tears of Joy' and the 'Fire' emoji. Now, among younger generations and the chronically online, certain emojis have taken on entirely new meanings—with lesser-used icons pulled from obscurity. YouTuber John Casterline posted a video last month encouraging people to adopt the aerial tramway emoji—once the least-used emoji in the world —as a replacement for the common 'Crying Laughing Face.' 'I came up with a plan where we can make this emoji one of the most used emojis, at least on YouTube,' he explained. 'Instead of using laughing emojis from now on, replace it with this. And if someone doesn't know why you're doing it, don't tell them.' This isn't the first time the aerial tramway has been thrust into the spotlight. Back in 2018, the now-defunct X account @leastUsedEmoji reported that the aerial tramway held the title of least-used emoji for 11 weeks straight. Responding to the call, public transportation advocates rallied around the underappreciated emoji, spamming Twitter/X with strings of the aerial tramway. The plan worked. After 77 days, the tram climbed the ranks and was replaced in last place by input symbol for latin capital letters. As of the account's last post on August 3, 2020, input symbol for symbols had been the least-used emoji for 264 days. Perhaps it's time it gets the same treatment.

Business Insider
44 minutes ago
- Business Insider
Startup funding announcements are getting the TikTok treatment, thanks to Gen Z founders
The video opens with Isaiah Granet hanging up a payphone in wine country in Napa, California. A vintage car shaped like a rotary telephone rolls into frame. It's not a surrealist short or an art school final project. It's a launch video for a startup. The classic "We're excited to announce —" funding post is getting the TikTok treatment. Bland, an AI startup making phone agents, is one of an increasing number of tech startups — mostly led by Gen Z founders — that are swapping static social media posts for slick launch videos to promote their venture rounds. With media coverage harder to secure and social posts fading fast, startups are rethinking how they share big news. And increasingly, they're pivoting to video. It's a format that's harder to ignore and more likely to stick around in the feed. "For startups, it's really hard to get PR," said Josh Machiz, who advises founders on storytelling at Redpoint Ventures. "It's even more crucial that they learn how to master their own media." Each founder has their own cinematic take on "we raised." There's the TED-style founder monologue, like the one from restaurant software developer Owner's Adam Guild. His hair perfectly coiffed, he delivers a straight-to-camera sermon about his company's $120 million raise. Then there's the sizzle reel, packed with quick cuts and a dramatic voiceover. Take Base Power's high-octane montage of people across eras flicking on the lights, in an ode to modern electricity. The most ambitious and likely the most expensive is the narrative short. Cluely's 90-second rom-com follows a hapless guy on a first date, coached by the company's AI cheat overlay, which feeds him real-time lines to win the girl. The launch video cost $140,000 to produce, said founder Chungin "Roy" Lee, and it paid off. It went viral, and the usage surge crashed Cluely's servers. "Right now, more companies are getting built than ever," Lee said, "and the only way to hit escape velocity and cut through the noise is by making big swings, like our launch video." Go direct Funding is flowing to tech startups again, especially if you've got OpenAI on your résumé or a pitch to reinvent software with " vibe." Founders often take to X and LinkedIn to toast their raises, sharing a link to their blog posts and maybe a nod to TechCrunch for the coverage. It's a strategy that's simply less effective than it used to be. A standard social post might get attention for half a day until it slides off the feed and disappears, said Kyle Tibbitts, chief marketing officer at Wander, a vacation rental company. But the algorithms don't downgrade video like they do links, said Ashley Mayer, who led comms at Box and Glossier before becoming an investor. Mayer said startups still chase traditional media coverage but increasingly find the door shut. Newsrooms are shrinking, and many now prioritize breaking news and subscription-driving exclusives over commodity funding announcements. Bland's Granet said their media pitches for the $40 million Series B round went nowhere. Plus, "Paywalls kind of suck," he said, questioning whether the effort was even worth the reach. 'A photo is good, but a video is worth a thousand photos' At Wander, Tibbitts said making a fundraise video was a no-brainer. The company already had hard drives full of footage from its luxury vacation rentals. Each listing features a video tour, complete with sweeping drone shots. "A photo is good," Tibbitts said, "but a video is worth a thousand photos." Founder John Andrew Entwistle, who is 27, and a videographer, filmed his portion of the fundraise video in May on location at the company's very first property, a waterfront home in Mendocino County, California. Entwistle read the script off a laptop screen with the text enlarged, in what Tibbitts called a "very minimum viable teleprompter." He estimated the production, including outsourced editing, cost about $2,000. Three days after Wander announced its $50 million raise, the company notched a record $275,000 in bookings in one day. For Hedra, the fundraise video doubled as a demo of the startup's digital avatars. Founder Michael Lingelbach appears in a range of styles: Studio Ghibli, Pixar, and a hyperreal, slightly more jacked version of himself sporting a gold chain inspired by Mark Zuckerberg's tech-bro glow-up. "Even this video was made in a fraction of the time it would've taken otherwise," Lingelbach says in the video, while appearing as a crochet doll version of himself, seated on a yarn-woven couch. A marketing employee wrote the script, Hedra's own multimodal model generated the voiceover, and a freelance editor stitched it all together. Lingelbach wouldn't say what it cost — only that "people spend a scarily large fraction of their seed round on these kinds of things." His advice to other founders was to get bids from multiple studios. The trend has taken off since last fall, said freelance director Nicholas Carpo, when he produced his first fundraise video for a " Tinder for jobs" app. Since then, he's averaged two to three videos a month for startups between seed and Series B. Budgets range from $10,000 to $90,000, Carpo said, depending on how ambitious the concept is and how many people it takes to pull off. That's an industry range, not necessarily his own pricing. For some startups, a fundraise video isn't just for show. It might catch the eye of a new customer or a hard-to-hire engineer. Going viral might prompt a blue-chip investor to slide into the company's DMs. First impressions in startup land don't come cheap — or twice. "You only come out of stealth once," Carpo said. "If you don't get it right, your chances of making it to the next stage are tougher."