Make America Tweak Again: This Trump Family Member Is Inspiring A Cosmetic Surgery Craze
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Dr. Norman Rowe said he has seen a noticeable uptick in patients asking for facial features similar to Ivanka Trump.
A growing number of plastic surgery patients in the United States are requesting cosmetic procedures inspired by Ivanka Trump's appearance, according to prominent surgeons in New York and Florida.
Dr. Norman Rowe, a board-certified plastic surgeon operating in Manhattan, the Hamptons, and Palm Beach, said he has seen a noticeable uptick in patients asking for facial features similar to Ivanka Trump.
'We're seeing as many as 15 clients a day in Palm Beach wanting the 'Ivanka look,'" he told the New York Post, referring to high cheekbones, full lips, wide eyes, and smooth, wrinkle-free foreheads- a combination some now refer to as the 'Mar-a-Lago Face."
The demand isn't limited to younger patients as Norman noted that older clients often reference Kristi Noem, the South Dakota Governor and US Secretary of Homeland Security, as their aesthetic benchmark, praising her polished public appearance.
While certain features can be replicated, Norman Rowe cautioned that results depend on a patient's existing facial structure.
advetisement
'If someone says, 'I want her lips or nose,' we can work with that," he said, adding, 'But there are physical limitations. You can't completely transform someone's face if the base isn't there."
Dr. Mark Epstein, a dual board-certified surgeon in New York City, reported a similar post-pandemic trend, particularly after the 2024 assassination attempt on Donald Trump.
'There was a noticeable increase in business and confidence," Mark Epstein said, linking the aesthetic trend to the growing visibility of Donald Trump-aligned public figures.
Surgeons say the phenomenon reflects a cultural shift in aspirational beauty within certain political and social circles.
Norman Rowe said, 'You go to Palm Beach or the Everglades Club, and you see it — a group of people who want to look polished, youthful, and visibly aligned with a certain lifestyle."
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