70 Years Of Dolce Vita: Hotel Poseidon Positano's Enduring Charm
Hotel Poseidon Positano
RAFFAELE CAPPIELLO
Every summer vacation spent in Positano feels special, but a stay at Hotel Poseidon Positano in 2025 means celebrating a piece of history — the beloved property turns 70 this year, and there's much to fête in honor of its big anniversary. Built in 1955 with just five hotel rooms, the hotel now has 48 rooms and suites with sweeping views of the iconic Italian coastline. Still family-owned and now overseen entirely by women in leadership, the property blends old-world charm with modern-day comforts.
'In today's world, not many family-owned and independently-owned businesses make it past five years, let alone 70,' says Liliana Mascolo, PR and Communications Manager at Hotel Poseidon Positano. 'To continue our family's legacy the way we've always envisioned — with many of the same employees who have been with us for decades — is our biggest accomplishment.'
Check in and receive a real key — no disposable key cards here — before ascending the plush red velvet staircase to your room. Or take the elevator, the first one ever built in Positano, dating back to 1965. If it's available and within your budget, the Wow Suite lives up to its name. It's the hotel's largest suite, complete with a sprawling terrace, vibrant décor, and spacious sitting areas. Every room at Hotel Poseidon features hand-painted terracotta tiles and distinctly Italian details like Santa Maria Novella soaps. As the sun dips behind the opposing Positano cliffside, soak up the last golden hour rays before heading out for dinner, with live music drifting through the property.
Hotel Poseidon
Hotel Poseidon Positano
The hotel's Il Tridente restaurant is an alfresco dream during the warmer summer evenings with a flower-filled pergola and magnificent view of the sea. Start your evening with a cocktail — their Negronis and Hugo Spritzes are expertly crafted and refreshing. Signature dishes like lemon pasta and eggplant parmigiana are essential orders. The chef, who's been with the hotel for 15 years, uses the best seasonal and local ingredients that showcase the best of Amalfi's culinary heritage.
After a good night's sleep, you can opt for a leisurely day of relaxing by the hotel's pool or take the hotel's 1971 vintage Volkswagen convertible beetle for a spin. 'The car has been passed down from generation to generation, so it only felt right to offer our guests a way to experience a piece of our family's history in a really unique way,' says Mascolo. You don't need a reservation or payment to rent the vehicle, just a valid driver's license and the ability to drive a manual transmission. Take the car for a spin along the coast's famously windy roads popping into restaurants and small villages along the way.
Hotel Poseidon
Hotel Poseidon Positano
If you're looking to rent a car for your entire trip, not just a quick spin, Driverso is a luxury rental platform that simplifies getting around the Amalfi Coast. Skip the usual car rental spots where it can take forever to get your vehicle and instead conveniently get your car delivered right to your hotel. Online booking is smooth and simple with realtime vehicles available and a guaranteed model once selected. Keep in mind that the Amalfi Coast streets are fairly narrow so if you get an SUV, you should be a confident and capable driver to not have a meltdown en route to your hotel.
During your time Positano you should visit CREO Positano, a handmade eyewear founded by Crescenzo Parlato who's a longtime friend of Hotel Poseidon Positano. In the summer of 2021, the property teamed up with CREO Positano to launch a limited collection of 12 sunglasses. Each pair drew inspiration from the hotel's distinctive charm from its hand-painted tiles to the iconic red-and-white branding that defines its coastal aesthetic. The result? A wearable celebration of the hotel's vibrant design and Positano spirit. The following year the hotel launched a private workshop experience that allows our guests the opportunity to meet Crescenzo in his atelier and watch him make a pair from the collection. If you love to see how handmade eyewear is made from start to finish, you'll love to see his craftsmanship in action.
Margherita Mascolo, Monica Aonzo, and Liliana Mascolo
Hotel Poseidon Positano
A stay at Hotel Poseidon Positano offers more than beautiful views, it's a window into the town's heritage, with a legacy of hospitality passed down through generations and rooted in the heart of this coastal gem. At the heart of Hotel Poseidon's enduring charm is a deep-rooted sense of purpose, one that honors its past while looking to the future. 'We never lose sight of where the hotel came from and how it started, and we're committed to keeping things in order for the future — for the next generation,' says Mascolo. 'That shared sense of purpose keeps us grounded and moving forward together.'
This blend of heritage, heart, and hospitality continues to make Hotel Poseidon not just a place to stay, but a living part of Positano's story.
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