YouTube users can now search what they see on Shorts with Google Lens
has begun rolling out
Google Lens integration
to YouTube Shorts, allowing viewers to search for objects, landmarks, and other visual elements they see while watching short-form videos.
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Users can access the feature by pausing any Short and selecting "Lens" from the top menu. They can then tap, draw, or highlight anything on screen to trigger a visual search, with results appearing as an overlay on the video. The functionality works particularly well for identifying locations, landmarks, objects, and other visual elements that viewers want to learn more about.
During the beta phase, YouTube will not display advertisements in Lens search results.
The feature also includes a translate button for captions and is unavailable on Shorts containing YouTube Shopping affiliate links or paid product promotions.
YouTube's parent company
says the feature aims to make content discovery more intuitive and interactive, allowing viewers to seamlessly transition from watching videos to exploring related information without leaving the platform. All viewers should have access to the beta feature by the end of this week.
The feature gives YouTube a competitive edge over TikTok and Instagram Reels, which lack similar visual search capabilities.
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