Entrepreneur UK's London 100: Fairy God Mover
Industry: Property
Fairy Godmover is a simple, user-friendly platform to guide first-time buyers through the home-buying process.
Their personalised checklist adapts to each user's situation – whether they're buying a new build or a Victorian terrace, using a mortgage or shared ownership – and gives them clear, step-by-step guidance on what to do, when to do it, and what it's likely to cost.
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Caravan park homeowners warn of seller's remorse
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5 top FTSE 100 stocks offering plenty of global growth for an ISA
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Read More: Meet Britain's 'king of billboards' who sold his business for £1bn 'I kind of very arrogantly set out to try and solve this problem of using language to control machines,' he tells Yahoo Finance UK, 'to automatically answer questions, change the user experience you have when you interact with search engines, when you interact with computer software, and kind of invented some technology to tackle that.' It is 20 years since he started his search and voice recognition company True Knowledge, later called Evi Technologies. Tunstall-Pedoe charts the company as a "10-year adventure", seven as a venture-backed independent start-up before being sold to Amazon in 2012 for a reported £21m and its CEO staying on for over three years. 'When we launched, we were trying to solve the problem of basically using computers by speaking to them or with language,' he recalls. 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Read More: 'Why we set up a sustainable mobile operator to save people money' Evi pivoted several times as a start-up, from a search engine that answered questions to producing a voice assistant, launching at the same time as Apple's Siri. The 30-strong Cambridge outfit had multiple acquisition offers before working on a secret project for Amazon, now known as Alexa, which went to market in late 2014. He later spent a period as an angel investor backing over 100 tech start-ups before his latest venture, Unlikely AI, came into focus. The British venture, which raised nearly £15m following a seed round in 2023, is currently developing technology that combines LLMs with symbolic methods to make AI safer for companies in sectors such as healthcare to provide verifiable insights. 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Read More: We sold a hand cream every 36 seconds after appearing on This Morning Thus Unlikely AI, he adds, was born to not only earn trust but to solve complex issues with its deep learning software. 'That means making it accurate, so when it gives you a result, you can trust it,' says Tunstall-Pedoe. 'Sometimes it may tell you it doesn't know rather than guess and it also means explainability and auditability, to fully explain in a very clear way how the result was created. 'Ultimately, it's also about the customer or business being in control and that's the kind of experience that we're shooting for. We're still relatively early, but we're looking to be very successful and become a very big company.' How I identified the most boring day I built this huge database of millions of facts about the world, where the system could make sense and reason with them. I thought it would be interesting to do an analysis of all the facts that the system knew, and in particular with the goal of finding what the least interesting date in history was — 11 April 1954. The story went so viral that it got told and retold and it's had new life ever since. There was a play in Germany that was kind of themed on it and all sorts of crazy things that have happened as a result of that. Entrepreneurship One of the things I love is that you can have a very significant impact as an individual if you've got an idea and you pursue it. If you build a software product that does something valuable and different, it can scale like no other product can. You can have 100 million users within a couple of months if you create a really successful piece of software, which is kind of almost impossible in almost any other industry. That's what's exciting about it, that potential for big impact if you're developing technology in the software world that really hits home. 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