
Electric Scooters Will Soon Be Legal in NSW, Here's Everything You Need to Know
NSW to legalise e-scooters under new safety framework.
Proposed laws allow riding on shared paths, roads signposted less than 50km/h.
Footpath use remains illegal; rules stricter than other states (Queensland, ACT).
E-bike definitions, safety standards under government review.
1.35 million e-mobility devices used, about half linked to accessing transport.
There are around 1.35 million e-micromobility devices in NSW homes, and the NSW Government is about to do its best to define their legal use.
It seems the Minister for Transport John Graham and Minister for Roads and Minister for Regional Transport Jenny Aitchison understand that the vast majority of these devices are used illegally, so they've struck up a safety-focused framework for e-scooters and e-bikes to better regulate their legal use. The proposed changes to the rules were tabled in Parliament in early May 2025, but there's no date yet for when they will be rolled out to the public. It is currently illegal to ride an e-scooter on public roads and paths.
'They're known as 'micro' devices but e-bikes and e-scooters represent a major shift for our road and transport networks,' said Minister for Transport John Graham on the proposed changes. 'We believe a sensible set of rules will promote the health and lifestyle benefits of e-bikes and e-scooters while protecting the safety of riders and everyone else sharing the paths and roads with them.'
E-scooters will still be illegal to ride on footpaths in NSW | Image: Unsplash
Current E-Scooter Rules in NSW and How They Compare to Other States
E-scooters are illegal to ride on NSW public roads and paths, but this hasn't stopped the predominately Chinese-made devices from becoming an extremely popular choice for commuters. Minister Jenny Aitchison estimates that there are more about 1.35 million e-micromobility devices being used in NSW, and almost half of those are used to connect with public transport.
The police are responsible for the enforcement of e-scooters, and these are the current offences (and fines) for riding them in NSW:
Ride a privately owned e-scooter on road or related area – motor vehicle rules apply
Ride on road with speed limit over 50 km/h – $136
Ride on footpath – $136
Ride an e-scooter not in single file on roads – $136
Ride e-scooter whilst under minimum age of 16 years – $136
Exceed maximum operating speed limit of 20km/h – $136
Carry passengers – $136
Riding whilst under the influence of alcohol – motor vehicle rules apply
Riding whilst under the influence of a drug (other than alcohol) – motor vehicle rules apply
Use mobile phone whilst riding – $410
Fail to wear helmet – $410
Ride at night without appropriate lights and reflector – $136
It makes sense to balance the legal and illegal use of e-scooters, but Aitchison understands that it's hard to balance the safe and unsafe use of the devices. 'It is a difficult scenario, there's no doubt about that,' said the Minister. 'The option to do nothing is not there.'
Other Australian states have more relaxed e-scotter laws, including:
How Does that Compare to Victoria E-Scooter Rules?
It is legal to ride an e-scooter in Victoria if you:
Ride on: shared-use paths (not on footpaths), or roads that have a speed limit up to 60km/h
are at least 16 years old
wear a helmet
do not travel more than 20km/h
do not use your mobile phone
do not carry a passenger (dinking).
The definition of an e-scooter in Victoria is important to note, and it can't be more than 45kg in weight or a maximum speed above 25 km/h when ridden on level ground amongst other definition-base rules.
How Does that Compare to Queensland E-Scooter Rules?
It is legal to ride an e-scooter in Queensland if you:
Ride on: footpaths — 12km/h maximum shared paths —12km/h maximum (unless signed otherwise) separated paths—25km/h maximum (unless signed otherwise) bicycle paths — 25km/h maximum (unless signed otherwise) local streets — (50km/h or less and no dividing line) – 25km/h maximum
are at least 16 years old
keep left and give way to pedestrians
travel at the right speed for where you are
travel at a safe distance from a pedestrian so you can avoid a collision
keep left of oncoming bicycles and other personal mobility devices
Queensland has arguably the most relaxed laws of all states when it comes to e-scotters, but it's important to note the definition of e-scooters in this state as they vary greatly from others. They define the scooters by size, and they must be less than 1,250mm long by 700mm wide by 1,350mm high (or 700mm long by 1,250mm wide by 1,350mm high) and weigh less than 60kg. Interestingly, they're not speed restricted.
How Does that Compare to ACT E-Scooter Rules?
It is legal to ride an e-scooter in the ACT if you:
Ride on: footpaths — 15 km/h maximum shared paths — 25 km/h maximum bicycle paths — 25 km/h maximum bicycle side of separated paths — 25 km/h maximum
not permitted on roads unless there is no footpath, shared path or nature strip next to the road, or it is impracticable to travel on one of those areas
any personal mobility device that travels more than 25 km/h is forbidden from travelling on paths
The e-scooter rules in Queensland and the ACT make the proposed rules in NSW sound very restrictive and, quite frankly, backwards. Rides in both these states are allowed to ride on footpaths, shared paths, and bicycle paths, not roads. Meanwhile, the proposed rules in NSW would outlaw these shared areas and legalise their use on roads.
If proposed laws are passed, it will be legal to ride an e-scooter in NSW | Image: Unsplash
Proposed E-Scooter Rules in NSW
The proposed e-scooter rules in NSW will legalise the use of these devices on public roads and shared paths, but they're still highly restrictive compared to other states such as Queensland and the ACT where it legal to ride them on footpaths.
NSW Government will propose that e-scooters can be ridden on shared paths (identified by signs and/or pavement markings showing a pedestrian and a bicycle) with a default speed limit of between 10km/h and 20km/h. They will also be legal to ride on roads that are signposted at 50km/h, where they're limited to 20km/h. What happens when your 50km/h road turns into an 80km/h road? Well, these are the types of questions that the Minister for Transport John Graham will have to answer for before these propose laws are put into place.
If proposed laws are passed, it will be legal to ride an e-scooter in NSW if you:
Ride on: shared paths — 10km/h and 20km/h maximum roads — 20km/h maximum
are at least 16 years old
wear an approved bicycle helmet
must have a bell, horn, or similar warning device
must use the e-scooter lights when riding in darkness or hazardous weather conditions
must not carry another person or animal on your shared e-scooter
BAC limit of 0.05 applies when riding an e-scooter
do not travel more than 20km/h
It's unclear if e-scooters will be legal to ride on bicycle paths, but current NSW laws permit people using skateboards, foot scooters and rollerblades. Trials have also legalise the use of e-scooters in bicycle lanes. We would therefore assume that the laws would permit e-scooters being ridden in bicycle lanes at the proposed speed limited of between 10km/h and 20km/h.
The proposed rules would prohibit e-scooters from being ridden on pedestrian-only footpaths, but the government is reviewing the use of e-bikes and may revise footpath riding in the NSW Road Rules.
'Fat bikes' will fall under the definition of legal e-bikes provided they have not been modified | Image: Supplied / Dirodi
E-Bike Laws Will Also Be Reviewed
Next to the legalisation of e-scooters in NSW, the Labor Government will review the formal definition of an e-bike within NSW's road rules.
Yet to be introduced, the new definition of legal e-bikes will stipulate that they must be pedal-powered primarily, building on the current laws that say a motor can't provide more than 200W of additional power. To those living on the Northern Beaches of Sydney, excitingly, this means 'Fat bikes' like those above will fall under the definition of legal e-bikes provided they have not been modified. Yew!
'We believe a sensible set of rules will promote the health and lifestyle benefits of e-bikes and e-scooters while protecting the safety of riders and everyone else sharing the paths and roads with them,' said Transport Minister, John Graham. 'We recognise the community's concerns, particularly around device modification, fire risk, discarded shared e-bikes and poor rider behaviour—which is why we're taking action.'
With the new e-bike rules, the goverment will look to establish new safety standards and risk-based protocols to reduce the likelihood of lithium-ion battery fires. There's a cocern that these devices—mostly manufactured in China—could pose a safety risk as they're not made to Australian standards.
Meanwhile, the government will also consider increasing the on-going investment in critical infrastructure to improve the future design of shared paths.
'Thousands of people in NSW are already making the shift to e-micromobility as a healthy,' said Minister for Roads and Minister for Regional Transport Jenny Aitchison. 'Cost effective and environmentally friendly way to move around urban and regional communities. It's pleasing we're able to progress this key reform.'
Government statistic show that 47% of people use e-mobility devices to connect to public transport, 34% of them are used to replace car trips in Greater Sydney, 45% in Regional NSW, and the highest usage is among those aged 18-29, followed by 11-17, followed by 30-49 including working parents. More information about the incoming changes can be found at the NSW Government website, linked below.

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The Advertiser
4 hours ago
- The Advertiser
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GWM Australia is adding another mid-size crossover SUV to its ranks in the third quarter of this year with the Haval H7. This shares its platform with the H6 and H6 GT but features a locking rear differential, a "light off-road cruising mode", and unique styling. MORE: Everything GWM Haval H6 Content originally sourced from: A refreshed GWM Haval H6 is set to launch later this month, and it will bring a more powerful petrol engine. Government approval documents seen by CarExpert show the updated mid-size SUV will continue to be powered by a turbocharged 2.0-litre four-cylinder petrol engine, but its power output has been boosted from 150kW to 170kW. Additionally, it ditches its seven-speed dual-clutch automatic transmission for a nine-speed dual-clutch auto. A torque figure isn't listed, but in China this powertrain produces 175kW and 385Nm. The latter represents a significant increase of 65Nm. 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It's unclear, then, which powertrain the Haval H6 PHEV will use in our market – whether it's the heady 342kW/762Nm 1.5-litre turbo PHEV of the Haval H6 GT PHEV with its sub-5.0-second 0-100km/h time, or something more tame. In Thailand, for example, the Haval H6 PHEV features a 27.54kWh battery and total system outputs of 240kW and 530Nm. It has claimed electric-only range of 150km on the NEDC cycle, down from 180km on the more powerful H6 GT PHEV which uses a 35.4kWh battery. The updated Haval H6 adopts a new face with vertical LED daytime running lights – but largely unchanged headlights – and a grille consisting of dozens of metal-look rectangle trim pieces, rather reminiscent of the grille on the outgoing Hyundai Palisade or the upcoming MG U9. The full-width LED light bar at the rear has been replaced with separate tail-light clusters, with badging placed in between. The light bar lives on in facelifted Haval H6 models sold in Thailand. Inside, there's a new centre console design and steering wheel, while the carryover 10.25-inch digital instrument cluster now sits next to a larger 14.6-inch infotainment touchscreen. The current, third-generation Haval H6 debuted in 2020, and arrived in Australia in 2021 to replace the 2015-vintage model known in China as the H6 Coupe. A sleeker, coupe-style version of the current Haval H6, called the H6 GT, arrived here in 2022, followed by the PHEV version earlier this year. GWM Australia is adding another mid-size crossover SUV to its ranks in the third quarter of this year with the Haval H7. This shares its platform with the H6 and H6 GT but features a locking rear differential, a "light off-road cruising mode", and unique styling. MORE: Everything GWM Haval H6 Content originally sourced from: A refreshed GWM Haval H6 is set to launch later this month, and it will bring a more powerful petrol engine. Government approval documents seen by CarExpert show the updated mid-size SUV will continue to be powered by a turbocharged 2.0-litre four-cylinder petrol engine, but its power output has been boosted from 150kW to 170kW. Additionally, it ditches its seven-speed dual-clutch automatic transmission for a nine-speed dual-clutch auto. A torque figure isn't listed, but in China this powertrain produces 175kW and 385Nm. The latter represents a significant increase of 65Nm. Meantime, the Haval H6 Hybrid's 1.5-litre turbocharged four-cylinder petrol-electric powertrain appears unchanged. While total system outputs don't appear in the approval documents, the outgoing Haval H6 Hybrid produces 179kW and 530Nm. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Only front-wheel drive petrol and hybrid powertrains are listed in the certification documents, though GWM has previously indicated all-wheel drive hybrid versions and a plug-in hybrid powertrain will follow later in the year. Previously reported to be coming here in 2024, the facelifted Haval H6 rollout is set to start later this month. While GWM previously offered a PHEV version of the pre-facelift Haval H6 in its home market, a facelifted PHEV vehicle doesn't appear on its Chinese website. It's unclear, then, which powertrain the Haval H6 PHEV will use in our market – whether it's the heady 342kW/762Nm 1.5-litre turbo PHEV of the Haval H6 GT PHEV with its sub-5.0-second 0-100km/h time, or something more tame. In Thailand, for example, the Haval H6 PHEV features a 27.54kWh battery and total system outputs of 240kW and 530Nm. It has claimed electric-only range of 150km on the NEDC cycle, down from 180km on the more powerful H6 GT PHEV which uses a 35.4kWh battery. The updated Haval H6 adopts a new face with vertical LED daytime running lights – but largely unchanged headlights – and a grille consisting of dozens of metal-look rectangle trim pieces, rather reminiscent of the grille on the outgoing Hyundai Palisade or the upcoming MG U9. The full-width LED light bar at the rear has been replaced with separate tail-light clusters, with badging placed in between. The light bar lives on in facelifted Haval H6 models sold in Thailand. Inside, there's a new centre console design and steering wheel, while the carryover 10.25-inch digital instrument cluster now sits next to a larger 14.6-inch infotainment touchscreen. The current, third-generation Haval H6 debuted in 2020, and arrived in Australia in 2021 to replace the 2015-vintage model known in China as the H6 Coupe. A sleeker, coupe-style version of the current Haval H6, called the H6 GT, arrived here in 2022, followed by the PHEV version earlier this year. GWM Australia is adding another mid-size crossover SUV to its ranks in the third quarter of this year with the Haval H7. This shares its platform with the H6 and H6 GT but features a locking rear differential, a "light off-road cruising mode", and unique styling. MORE: Everything GWM Haval H6 Content originally sourced from: A refreshed GWM Haval H6 is set to launch later this month, and it will bring a more powerful petrol engine. Government approval documents seen by CarExpert show the updated mid-size SUV will continue to be powered by a turbocharged 2.0-litre four-cylinder petrol engine, but its power output has been boosted from 150kW to 170kW. Additionally, it ditches its seven-speed dual-clutch automatic transmission for a nine-speed dual-clutch auto. A torque figure isn't listed, but in China this powertrain produces 175kW and 385Nm. The latter represents a significant increase of 65Nm. Meantime, the Haval H6 Hybrid's 1.5-litre turbocharged four-cylinder petrol-electric powertrain appears unchanged. While total system outputs don't appear in the approval documents, the outgoing Haval H6 Hybrid produces 179kW and 530Nm. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Only front-wheel drive petrol and hybrid powertrains are listed in the certification documents, though GWM has previously indicated all-wheel drive hybrid versions and a plug-in hybrid powertrain will follow later in the year. Previously reported to be coming here in 2024, the facelifted Haval H6 rollout is set to start later this month. While GWM previously offered a PHEV version of the pre-facelift Haval H6 in its home market, a facelifted PHEV vehicle doesn't appear on its Chinese website. It's unclear, then, which powertrain the Haval H6 PHEV will use in our market – whether it's the heady 342kW/762Nm 1.5-litre turbo PHEV of the Haval H6 GT PHEV with its sub-5.0-second 0-100km/h time, or something more tame. In Thailand, for example, the Haval H6 PHEV features a 27.54kWh battery and total system outputs of 240kW and 530Nm. It has claimed electric-only range of 150km on the NEDC cycle, down from 180km on the more powerful H6 GT PHEV which uses a 35.4kWh battery. The updated Haval H6 adopts a new face with vertical LED daytime running lights – but largely unchanged headlights – and a grille consisting of dozens of metal-look rectangle trim pieces, rather reminiscent of the grille on the outgoing Hyundai Palisade or the upcoming MG U9. The full-width LED light bar at the rear has been replaced with separate tail-light clusters, with badging placed in between. The light bar lives on in facelifted Haval H6 models sold in Thailand. Inside, there's a new centre console design and steering wheel, while the carryover 10.25-inch digital instrument cluster now sits next to a larger 14.6-inch infotainment touchscreen. The current, third-generation Haval H6 debuted in 2020, and arrived in Australia in 2021 to replace the 2015-vintage model known in China as the H6 Coupe. A sleeker, coupe-style version of the current Haval H6, called the H6 GT, arrived here in 2022, followed by the PHEV version earlier this year. GWM Australia is adding another mid-size crossover SUV to its ranks in the third quarter of this year with the Haval H7. This shares its platform with the H6 and H6 GT but features a locking rear differential, a "light off-road cruising mode", and unique styling. MORE: Everything GWM Haval H6 Content originally sourced from:


7NEWS
6 hours ago
- 7NEWS
What is Omoda Jaecoo, and how is this new brand different to Chery?
You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. 'I'd call it next step up from Chery,' he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. 'Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs,' he explained. 'So crossover meaning sometimes with the coupe styling, swooping rear roofline.' Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands 'in the short term', but its local communications boss said more could follow. 'The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'.' said Chery Australia communications head Tim Krieger. 'But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities.' Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. 'Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute,' he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. 'What happens in the domestic market is different to what happens in the overseas markets,' explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? 'Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises,' he said. 'Each brand has its own unique styling and speaks to a different part of the market.' Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. 'I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point,' said Mr Muñoz. 'That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group.' The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. 'There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo,' said Mr Muñoz. 'I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels.' 'Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit,' said Mr Krieger. 'The design of the cars is different, the target audience is different, but I think there's room for both.' Chery says it's 'falling into line' with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. 'The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo,' said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging.


Perth Now
6 hours ago
- Perth Now
What is Omoda Jaecoo, and how is this new brand different to Chery?
You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. 'I'd call it next step up from Chery,' he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Jaecoo J7 Credit: CarExpert Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. 'Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs,' he explained. 'So crossover meaning sometimes with the coupe styling, swooping rear roofline.' Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. Omoda C9 Credit: CarExpert The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. Omoda 7 Credit: CarExpert For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands 'in the short term', but its local communications boss said more could follow. 'The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'.' said Chery Australia communications head Tim Krieger. 'But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities.' Chery Tansuo 06 Credit: CarExpert Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. 'Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute,' he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. 'What happens in the domestic market is different to what happens in the overseas markets,' explained Mr Muñoz. Chinese-market Chery Tiggo 9 Credit: CarExpert So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? 'Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises,' he said. 'Each brand has its own unique styling and speaks to a different part of the market.' Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. Global Chery Tiggo 9 Credit: CarExpert But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. 'I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point,' said Mr Muñoz. 'That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group.' The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Jaecoo J8 Credit: CarExpert Chery believes there's enough differentiation to prevent cannibalisation between the two brands. 'There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo,' said Mr Muñoz. 'I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels.' 'Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit,' said Mr Krieger. 'The design of the cars is different, the target audience is different, but I think there's room for both.' Chery C5 Credit: CarExpert Chery says it's 'falling into line' with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. 'The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo,' said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025