Multibillion-rand global company acquires two South African wines

Daily Maverick

11-05-2025

Vinarchy. The name lands somewhere between a Roman emperor and a Bond villain. But behind the bold branding lies a multinational wine group with serious ambitions.
The name, a hybrid of 'vin' (French for wine) and 'archy' (Greek for leadership), signals both its product and its plan: a global structure with wine at the centre.
The freshly minted R18-billion conglomerate is the result of a merger between Accolade Wines and Pernod Ricard's Australian, New Zealand and Spanish wine assets.
At a glance, Vinarchy is the kind of corporate Frankenstein that makes traditionalists twitch: 11 wineries across four continents, more than 1,600 employees, and an empire of brands that includes Hardys, Campo Viejo, Jacob's Creek, and the Southern Hemisphere's largest winery, Berri Estates.
Foreign taste for local terroir
Vinarchy's South African acquisitions are no outlier. Dr Mesias Alfeus, senior lecturer at Stellenbosch University's department of statistics and actuarial science and co-creator of the South African Fine Wine Index (SAFW10), said international appetite for SA wine estates was growing in Europe and North America.
'This is likely driven by the comparative value South African wines offer, their growing international recognition, and the underlying asset appeal of land and heritage brands in the Cape Winelands,' said Alfeus.
He added that foreign capital wasn't necessarily a bad thing: '[It] can bring much-needed infrastructure upgrades, access to global markets, and technical expertise.'
But it comes with a risk: 'There are legitimate concerns about the potential loss of local identity and the risk of profit flows being externalised rather than reinvested in local communities and ecosystems,' noted Alfeus.
Dr Erna Blancquaert, a viticulture researcher and lecturer at Stellenbosch University, echoed this optimism. 'Conglomerations of big wine businesses can be beneficial,' she said. 'Big wine companies have access to markets, distribution channels and shelf space which may not have been there prior.'
Grapes and gains
South Africa offers the appealing combination of a favourable climate, a rich wine heritage and lower production costs.
'We have some of the oldest viticultural soils,' said Blancquaert. 'Our unique landscape — proximity to the ocean and the presence of mountains — aids in creating microclimatic pockets which help with slow ripening of grapes.'
As much as taste is a consideration, economics also comes into play. Compared to Australia, Europe or the US, South Africa is cheap to farm, especially when it comes to labour.
'Labour accounts for 60% of any vineyard's operating costs, and in the South African context, we have sufficient labour,' said Blancquaert. 'In Australia, labour is very expensive and it has resulted in producers looking at mechanisation.'
Bottling identity
Vinarchy posits that scale won't erase identity.
'South African wine is an important category for our retail customers, particularly in Europe and the UK,' said Ben Clarke, Vinarchy's executive chairperson. 'Flagstone and Kumala cater to that market. Our brands will continue to have their own identities under Vinarchy, with the benefit of being part of a global network.'
He points to Flagstone's history as an example: 'Flagstone has its own special history as a former De Beers dynamite factory, today blending the site's industrial heritage with the art of winemaking.'
However, the balance between local authenticity and corporate expansion is delicate.
'The success of a multinational model will depend heavily on how sensitively and sustainably it is executed,' said Alfeus. 'If companies like Vinarchy retain the distinctiveness of the terroir and support local talent and infrastructure, they can become important vehicles for global visibility and capital inflow.'
If the model starts stripping value or homogenising, he added, it could undermine the character that made South African wine stand out.
Bottles for billionaires and the bargain bin
Vinarchy's portfolio, where fine wines like St Hugo sit alongside crowd-pleasers like Jam Shed, spans prestige and mainstream appeal.
'Through our global distribution network, we are incredibly proud to share our wines in almost every corner of the world,' said Clarke. 'Our portfolio has something to offer everyone and every hip pocket, from premium fine wine to some of the world's most popular global brands.'
This range mirrors a growing trend in South African wine: premiumisation. 'More producers are focusing on smaller volumes with higher quality, terroir-driven wines,' said Alfeus. 'The international market is beginning to reward this, which in turn supports the idea of fine wine as an investable asset, as we explored through the SAFW10.'