Cinema Day just the ticket for crowds
Cinema Day just the ticket for crowds
This year marks the third consecutive year the annual Cinema Day is held, which aims to encourage people to patronise movie theatres. Photo: RTHK
Hong Kong's annual Cinema Day drew crowds on Saturday, with moviegoers citing the event as a boost for both the entertainment industry and local spending.
The initiative, now in its third year, offered a flat ticket price of HK$30 at more than 50 cinemas citywide.
At a cinema in Mong Kok, many locals said they made a special trip to the theatres because of the discounted price.
A man, Chan, described the event as an opportunity that is not to be missed as the tickets were nearly half the usual price.
He said uniform pricing for movie tickets in the future would be more convenient for cinema lovers:
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"If all cinemas and showings had the same price, that would be more convenient," Chan said.
"I wouldn't have to specifically look for a cheaper cinema.
"There would be more times to choose from."
Another man, Tam, highlighted the appeal of indoor activities given present weather conditions.
"I saw that the movie 'Flow' is playing. I have heard about the movie before," he said.
"I wouldn't usually consider watching it, but I will if it's only HK$30."
"Especially with the weather becoming hotter these days, we can go watch a movie to enjoy the air conditioning."
Several others expressed hope that the discounted prices would encourage greater support for Hong Kong films and suggested more Cinema Days be held in the future.
A tourist from Shenzhen, who stumbled upon the promotion while passing a cinema, said the price was cheaper than back home.
He said catching a movie was worth considering even given his limited time in Hong Kong.
However, he suggested that improved signage outside cinemas would help more tourists learn about and benefit from the discounted tickets.
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