Rory McIlroy-backed Whoop unveils updated sensors
Wearable technology company Whoop has unveiled two wearables with advanced capabilities that include blood pressure monitoring and medical ECG.
The two new sensors, Whoop 5.0 and Whoop Medical Grade (MG) are smaller but include more technology and are more power efficient, with enhanced sensors that capture information 26 times per second.
The medical grade Whoop has built in a new ECG feature that can detect signs of atrial fibrillation and notify wearers of irregular heart rhythms. It also includes a blood pressure monitoring technology, with estimated systolic and diastolic readings that are calibrated with initial readings from a blood pressure cuff.
'We've taken everything we've learned over the past decade and built a platform to help our members perform and live at their peak for longer,' said Will Ahmed, Whoop founder and chief executive. 'We've held nothing back.'
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Both sensors have also improved battery life, with Whoop promising around 14 days per charge, and a new wireless power pack that will extend that to a month.
Whoop has also updated its app, introducing the company has introduced new features such as healthspan, which quantifies physical age and gives you an indication of your pace of ageing.
The measurement, which was developed in partnership with Dr Eric Verdin, chief executive of the Buck Institute for Research on Aging, calculates the wearer's Whoop Age and pace of ageing through nine different metrics.
'We have more advanced capabilities,' explained Whoop vice-president of performance Dr Kristen Holmes. 'we'll still monitor your cardiovascular strain and your musculoskeletal load, we introduced VO2 Max recently, and now we have hormonal insights, more robust cycle tracking, tracking as well as pregnancy. Overall, it is a more robust offering.'
Whoop is backed by golfer Rory McIlroy, who also acts as an ambassador for the company, and footballer Cristiano Ronaldo.
'I've been wearing Whoop for six years now, you know when you're doing the right things and you know when you're not,' Mr McIlroy said. 'I think that's getting into healthspan and being your own health advocate and having tools like Whoop to help you on that journey.'
The company has also introduced three new membership tiers to accompany the sensors, including Whoop One, which brings fitness insights for €199 per year; Whoop Peak which adds advanced health, fitness and longevity insights for €264 per year; and Whoop Life, which comes with medical-grade health and performance insights for €399 per year.
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