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Washington Post
30 minutes ago
- Washington Post
The American urge to overpack for Europe
It's the thundering rattle of roller bags on cobblestone, the teetering heave of monster suitcases up endless stairs. Every year, a new wave of vacationers flocks to Europe with enough luggage to start a new life overseas, only to be humbled by old-world infrastructure. Katie Parla, an author and tour guide who lives in Rome, watches the scene play out 'every single day' in the country's most popular tourist destinations.
Skift
31 minutes ago
- Skift
Tripadvisor Is Turning 25. Here's What Its CEO Says About Its Future
Tripadvisor has come a long way in 25 years, but CEO Matt Goldberg did a lot more than just reflect on the past in this episode of the Skift Travel Podcast. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Learn More Tripadvisor is turning 25, and CEO Matt Goldberg joined Editor-in-Chief Sarah Kopit and Head of Research Seth Borko to discuss the company's evolution in this episode of the Skift Travel Podcast. Goldberg also offered his insights on the competitive landscape he sees, the role of AI in enhancing user experience, the importance of consumer trust in the travel industry, and more. Listen Now Apple Podcasts | Spotify | YouTube | RSS Five Key Points Focus on Experiences as a Growth Driver: Viator, Tripadvisor's platform for booking local experiences, has become the 'strategic and financial center' of the company. Experiences now outpace hotels as the company's primary area of expansion. Resilience of Travel Demand and Shift in Traveler Behavior: Despite economic uncertainty, travelers continue to prioritize experiences, showing strong discretionary spending resilience. Goldberg emphasizes a shift to more local, drive-to, and second-tier destinations (e.g., Lake George, the Adirondacks), which not only meets evolving traveler interests but also supports sustainability by dispersing tourism beyond major hotspots. Airbnb's Entry Validates the Market, Not a Threat: Goldberg said he isn't concerned about Airbnb's relaunched experiences product, adding that multiple players can thrive in the sector. Viator's Advantage: Focused Marketplace + Strategic Partnerships: Viator benefits from its exclusive focus on experiences, deep supply penetration, and partnerships with major travel brands like Expedia, Amazon, and thousands of travel agents. These partnerships bring in incremental customers without high marketing costs, helping Viator scale profitably and globally. AI is a Game-Changer for TripAdvisor and Viator: Tripadvisor is integrating AI across all its brands, using it for trip planning, review summarization, product listings, recommendations, and B2B tools. Goldberg says AI is seen as a foundational, transformative force that will optimize operations, enhance customer experience, and reshape the business model. Episode Summary Tripadvisor CEO Matt Goldberg reflected on the company's journey from its humble beginnings during his chat with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko. Goldberg explained how Tripadvisor was able to solve the challenge of finding trustworthy travel information, which sparked a revolution in democratizing travel advice. Goldberg outlined how Tripadvisor has been able to build experiences marketplaces through brands like Viator and The Fork. He also expressed admiration for Airbnb for relaunching its experiences product. However, he said his company, with its deep category focus on experiences through Viator and Tripadvisor, is better positioned than horizontal platforms like Airbnb to thrive in the sector. Goldberg also talked about what he calls a culture of experimentation and agility within Tripadvisor, likening the current moment to a startup era driven by a renewed sense of purpose and innovation.
Forbes
39 minutes ago
- Forbes
Northern Lights Update: 10 States Could See Aurora Borealis Friday
Intermittent geomagnetic storming may produce strong northern lights displays this week, and nearly a dozen states may have the chance to see aurora borealis Friday night, according to the latest National Oceanic and Atmospheric Administration forecast. The northern lights may be visible in some states Friday night. (Photo by Tayfun Coskun/Anadolu via ... More Getty Images) Friday night's northern lights forecast has a Kp index of 4, measured on a scale of 0 to 9, indicating 'more auroral activity' that can be 'quite pleasing to look at.' NOAA issued a geomagnetic storm warning early Friday, projecting a G2 level storm, indicating moderate strength, noting the storm could pull the northern lights southward as far as northern New York. The stormy conditions are expected to continue this week: NOAA issued a storm watch for Saturday, projecting a 'coronal hole high speed stream'—meaning solar wind may escape the sun and travel toward Earth, likely producing a moderate geomagnetic storm. Saturday night's preliminary northern lights forecast looks as strong as Friday night's forecast, according to NOAA, with a Kp index of 4 and about 10 states included within the view line. Alaskans and Canadians have the best chance of viewing the northern lights Friday night, according to NOAA's forecast. Other states with strong chances include Montana, North Dakota and Minnesota. States included along the aurora's view line, its southern boundary of visibility projected by NOAA, include Washington, Idaho, South Dakota, Wisconsin, Michigan and Maine. Friday night's northern lights forecast. The lights are brightest from about 10 p.m. to 2 a.m. local time, NOAA says. The agency recommends finding a high vantage point, traveling as far north as possible and avoiding light pollution to get the best view. Travel photographers told National Geographic the best way to capture the lights is by using a tripod for stability, a lower shutter speed, a wide-angle lens and night mode, if using an iPhone. The northern lights have made frequent appearances in American skies over the past year because the sun is in its 'solar maximum,' the period in its 11-year cycle during which it is most active, producing more geomagnetic storms. This solar maximum has been especially active: NASA estimated northern lights activity in 2024 reached a 500-year peak, and scientists expect strong aurora activity to continue throughout this year before declining later in the decade. Some recent solar flares and geomagnetic storms have been especially notable, including a series of solar flares in May 2024 that triggered severe geomagnetic storms, producing northern lights displays as far south as Florida. Northern Lights Displays Hit A 500-Year Peak In 2024—Here's Where You Could Catch Aurora Borealis In 2025 (Forbes)
