Smartphone Sales Growth Hit by Tariff ‘Whirlwind of Uncertainty'
Sales of Apple Inc. 's iPhone and its closest rivals are expected to take a significant blow from the Trump administration's new tariff policy unveiled in April.
Two independent market research companies have slashed their forecasts for 2025 growth by more than half: IDC now expects just 0.6% growth in global smartphone shipments for the year, while Counterpoint Research sees a 1.9% increase. Both caution that potential price increases and broader macroeconomic uncertainty related to the tariffs will dampen enthusiasm for new purchases.
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