India's smartphone shipments fall in 1Q25; Xiaomi's share drops to 13%: Counterpoint
NEW DELHI:
Smartphone shipments
in India slumped by 7% year-on-year in Q1 2025, impacted by high inventory levels and fewer launches of new devices, according to the latest report released by Counterpoint Research on Wednesday.
Vivo
led the market with a volume share of 22% in the January-March quarter of 2025, compared to a share of 19% in the corresponding quarter last year. It was followed by
Samsung
in the second rank, with a share of 17%, while third-ranked Oppo's share remained unchanged at 15%, the research firm's data showed.
Xiaomi
's market share, however, fell sharply – from 19% in Q1 2024 to just 13% in Q1 2025, which pushed it to the fourth position. Fifth-ranked Realme gained slightly, up from 10% in Q1 2024 to 11% in Q1 2025, as per Counterpoint.
Cupertino-based
Apple
recorded a 29% year-on-year growth, recording its highest-ever first quarter volumes in India, cementing its dominance in the premium segment. The iPhone maker also led the market (by value) with a share of 26% in Q1 2025.
Further, London-headquartered Nothing reported a 156% year-on-year growth in shipments in Q1 2025 – marking the fifth consecutive quarter of growth, while Motorola saw a 59% year-on-year increase, largely driven by a strong demand from mainline channels.
'In Q1 2025, Vivo further strengthened its leadership in India's smartphone market, recording 9% YoY growth and marking its third consecutive quarter at the top. This performance was largely driven by strong traction for its sub-₹15,000 offerings, particularly the Y29 5G and T4x models,' said Shubham Singh, a research analyst with Counterpoint.
He added that Samsung climbed to the second spot in the quarter, supported by multiple launches across price segments that helped drive momentum. 'The S series performed well, reaching its highest-ever share within Samsung's premium portfolio, driven by the S25 ultra series,' Singh said.
By contrast, Xiaomi saw a decline in shipments in the quarter primarily due to higher inventory level. 'Despite launching the Redmi Note 14 series, Redmi 14C 5G and A4 5G, these models witnessed lower-than-expected consumer traction. This prompted the brand to adopt a more cautious approach, focusing on stock clearance,' said Singh.
As per a recent report from market tracker Canalys, Xiaomi's shipments (including sub-brand Poco) in India fell by 38% year-on-year to just 4 million units in Q1 2025, compared to 6.4 million units in Q1 2024, as early Note 14 series launch saw a lukewarm response due to elevated inventory and cautious channel sentiment, although the Redmi 14C 5G helped maintain momentum in the affordable segment.
MediaTek led India's smartphone chipset market with a 45% share, followed by Qualcomm at 32%, Counterpoint found.
5G smartphones
captured a record-high share of 87% in total shipments in Q1 2025, as per Counterpoint. The sub-₹10,000 segment witnessed an exponential surge in 5G adoption, with its four-digit annual growth highlighting the accelerated diffusion of 5G into the mass-market entry-level segment.
Offline channels remained strong during the quarter, accounting for 65% of the overall market. 'Brands ramped up in-store promotions and regional outreach, especially in Tier 2 and Tier 3 cities. The online share was steady at 35%,' Counterpoint said in the report.
Read More |
Tier-2 & beyond markets may drive smartphone sales in India this year
Counterpoint expects India's smartphone market to grow at a low single-digit rate this year, driven by a favorable economic outlook and increasing global interest in Indian manufacturing.
'Lower tariffs compared to China and Vietnam are positioning 'Made in India' devices as a more cost-effective option for US importers, while the potential for enhanced bilateral trade between the US and India could further strengthen the country's appeal as a global smartphone manufacturing hub,' the research firm said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
20 minutes ago
- Time of India
Adani plans projects worth 17,500cr to expand CSMIA's capacity by '29
New Delhi: The Adani group has identified a string of projects — well over 310 that will require a capex of about Rs 17,500 crore by March 2029 — to augment the annual passenger handling capacity of Mumbai's Chhatrapati Shivaji Maharaj International Airport (CSMIA) to 6.5 crore passengers annually (CPA). The projects include building a bigger Terminal 1 in place of the existing terminal, expanding Terminal 2's capacity from 4 CPA to 4.5 CPA and increasing the hourly flight handling capacity to over 52. By 2029-30, the combined capacity of CSMIA and the upcoming Navi Mumbai International Airport (NMIA) is expected to touch 11.5 CPA, to "cater to the growing demands of Mumbai region and Mumbai Metropolitan Region", shows an order issued by the Airports Economic Regulatory Authority (AERA) recently. Mumbai International Airport Ltd (MIAL) "has proposed extending existing taxiway M to link it with the physical beginning of runway 27, including the construction of a bridge over Mithi river. The proposed Taxiway M extension will create an additional holding area for aircraft.… It will be designed for Code F aircraft (that include Boeing 747-8 and Airbus A380)," the order states. The hub had handled its highest ever passenger number of almost 5.5 crore in CY 2024. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Esta nueva alarma con cámara es casi regalada en Campo Lope Seco (ver precio) Verisure Since last Feb, CSMIA which has a set of cross runways — making it essentially a single runway airport — is handling upto 44 flights (down from earlier 46) during "high intensity runway operations" (HIRO) periods from 8-11am and 5-8pm. And upto 42 aircraft movement per hour (down from earlier 44) during non-HIRO period. This is now set to get a big bost in the next 3-4 years. "Some of such projects identified for implementation for enabling the airport to cater to 6.5 CPA capacity are: Reconstruction of TI to enhance the capacity from 1.5 CPA to 2 CPA. Terminal 2 northwest pier (check-in facilities, construction of bus boarding Gates (V3) T2 expansion to enhance the capacity to 4.5 CPA. Additional aircraft parking stands in the southern side of runway 09-27," states the AERA order. The other steps include construction of parking stand, constructing an airside tunnel, and an eastern taxiway parallel to runway 14-32. AERA had asked MIAL to engage UK-based National Air Traffic Services (NATS) "to provide an independent high-level review of the infrastructure and forecast demand contained in CSMIA master plan. NATS has done a study and has confirmed the peak hour theoretical capacity of 55 ATMs (aircraft movement) based on its analysis benchmarking with other busy single runway airports like Gatwick but in respect to taxiway infrastructure, it has stated that the 'master plan changes appear to offer significant benefits, but they require more detailed assessment to confirm'. The phasing of the taxiway infrastructure changes should be reviewed to ensure that sufficient capacity is provided as demand grows," the order shows. MIAL has proposed a capex of Rs 17,440 crore in the fourth control period, that is upto March 31, 2029, on the capacity augmentation at CSMIA through the various identified projects related to key areas including airside improvement and passenger terminals. T1 is proposed to be reconstructed at a cost of Rs 3,130 crore by Sept 2028. T2 expansion is projected to cost Rs 142 crore and be over by March 2027. The air traffic control technical block is projected to cost Rs 185 crore and be done by March 2027.
Hindustan Times
an hour ago
- Hindustan Times
Microsoft unveils new Xbox handheld video game devices, partners with ASUS
Microsoft on Sunday revealed its first Xbox-branded handheld video game devices, presenting them as a way to play its extensive library of titles anywhere. The two models of "ROG Xbox Ally", created in partnership with Taiwan-based ASUS will be available in the market by the holiday season at the end of the year, said Xbox president Sarah Bond during an online event. "The Xbox Ally is an Xbox you can hold in your hands, bringing together the power of Xbox and the freedom of Windows," Bond added. She also said that on this version of Xbox, users will be able to pick any game across their entire library, including all of the Windows PC game stores from Xbox and to Steam, GOG (Good Old Games platform) and Ubisoft Connect. The ROG Xbox Ally model is described as the essential handheld at a great value for everyone, from casual players to avid gamers. Meanwhile, the ROG Xbox Ally X model is the ultimate high-performance handheld gaming device, built for the most demanding players. The Xbox Ally is powered by the AMD Ryzen™ Z2 A Processor, with 16 GB of RAM and 512GB of SSD storage. Meanwhile, Xbox Ally X features AMD Ryzen™ AI Z2 Extreme processor, with 24GB of high-speed RAM and 1TB in storage. Additionally, Xbox also made exciting offers to players who purchase the new model and are new to Game Pass. It said that these players will be get started with no extra cost and will also access hundreds of games such as Balatro, Gears Tactics, Vampire Survivors and more, straight from their device.
Economic Times
2 hours ago
- Economic Times
KKR-backed IVI to buy ART Fertility Clinics for $450 million
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel KKR-backed IVI RMA Global, a US-based leader in infertility treatment, is set to acquire ART Fertility Clinics for $400-450 million, according to people familiar with the matter. The acquisition marks a significant step in IVI RMA's global expansion, adding India to its presence in over 15 countries and more than 190 clinical offices across the US, Europe and Latin parties are in the final stages of documentation for a shareholders' agreement and are hoping to wrap up the transaction by June with private hospitals, the IVF industry in India too is witnessing consolidation as several private equity funds have been aggressive with acquisitions. In 2023, Swedish fund EQT Partners acquired a significant majority stake in Indira IVF, the largest provider of fertility services in India and top five globally in terms of annual IVF cycles, at a $1.1 billion ('9,000 crore) Fertility Clinics began in 2015 as IVI Middle East, an international arm of IVI RMA Global. In 2020, IVI RMA divested the business to Gulf Capital, which rebranded it as ART Fertility Clinics. Since then, the brand has rapidly grown, expanding across West Asia and clinics in Abu Dhabi, Dubai and Al Ain in the UAE as well as 11 centres across India, ART Fertility has established itself as a high-performance network in reproductive medicine. The Indian expansion began in 2021, backed by a $30 million investment from Gulf Fertility operates in big Indian cities including Mumbai, Noida, Ahmedabad, Chennai, Hyderabad, Gurgaon and by Suresh Soni, former co-founder and CEO of Nova IVF Fertility, ART Fertility reports a pregnancy success rate of 70% and has recorded over 5,000 successful pregnancies in under nine to sources, ART Fertility posted revenue of $100-120 million in FY25, with an estimated Ebitda of $35 million."For an Indian healthcare player, a $25-35 million ebitda which is borderline ebitda positive coming from the Middle East would add no value," said a fund manager at a Mumbai-based private equity firm that operates a pan-India IVF chain. "However, IVI being a US player where multiples are low, adding a Middle East business works well."IVI RMA trumped a rival bid by Temasek-backed Cloudnine Hospitals.A KKR spokesperson declined to comment. IVI RMA and ART Fertility did not respond to is the advisor in the is rapidly emerging as one of the world's fastest-growing markets for Assisted Reproductive Technology (ART). However, the sector has scope for expansion at 210 IVF cycles per million people, compared with 1,200 in the US and over 2,000 in affects approximately 15% of Indian couples, a figure expected to rise due to lifestyle factors such as poor diet, stress, late marriages, and to EY, India's IVF market is expected to grow from $793 million in 2020 to $1.45 billion by 2027, at a projected CAGR of 15-20%.India sees around 300,000 IVF cycles annually, with projections suggesting this could grow to 500,000-600,000 cycles by 2030. About 30% of the market is controlled by 10-15 organised players, while the remaining is fragmented among smaller, unorganised clinics. Key players in India's fertility sector include Indira IVF, Nova IVF, Oasis IVF, Bloom Fertility Centre, Bengaluru-based Milann, Morpheus IVF, Ridge IVF, Akanksha IVF and Bourn Hall IVF, the second largest player in India, is owned by Asia Healthcare Holdings (AHH), the single specialty hospitals platform backed by GIC and homegrown PE fund Kedaara Capital owns a minority stake in Oasis Fertility, while Brussels-based fund Verlinvest owns a controlling stake in Ferty9 F, a premier chain of fertility clinics in the AP/Telangana region.
