Pega Named a Leader in AI Decisioning Platforms by Independent Research Firm
BUSINESS WIRE)-- Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2025 (1). Pega earned the highest score in the strategy category, including the highest scores possible in the vision, innovation, roadmap, partner ecosystem, adoption, and supporting services and offerings criteria.
The report states: "Pega's approach is timeless — it aims to build a platform that enables enterprises to 'design for people, build for change.' The company is now using AI to do that, infusing it into every platform capability, including Pega GenAI Blueprint TM, which enables users to generate full decisioning workflows and build AI agents using natural language. Pega is firing on all cylinders with its superior vision, innovation, roadmap, partner ecosystem, adoption, and support services."
On Pega's platform capabilities, the report states: "Pegasystems' platform excels in data modeling and integration, enabling enterprises to effectively create a simplified data abstraction layer for decisioning applications. Governance capabilities, including lifecycle management and observability, facilitate compliance and mission-critical monitoring. The platform's extensible architecture enables customers to integrate with enterprise systems and offers an on-ramp to Pegasystems' partners to add industry-specific modules."
The report also found that reference customers report "implementing the Pega platform broke down customer data silos, unified processes, and most importantly, enabled hyper-personalization for millions of consumers," noting that " Pega turns executives into customer-centric heroes."
This Forrester Wave report evaluated 15 vendors across 18 criteria spanning current offering, strategy, and also customer feedback. Pega received the highest scores possible for the following criteria: data modeling, data integration, decision testing, cohesive experience, lifecycle, observability, and extensibility.
Forrester evaluated Pega Infinity TM, Pega's suite of solutions for AI-powered decisioning and workflow automation, including Pega Platform TM, a powerful low-code platform combining AI-powered decisioning and workflow automation to help enterprises efficiently build scalable, intelligent apps. It also analyzed Pega Customer Decision Hub TM, an AI-powered, real-time decisioning engine that delivers hyper-personalized next-best-actions to optimize customer engagement. Additionally, the evaluation recognized Pega Blueprint, Pega's genAI-powered design agent that transforms client goals and documentation into modern, agent-driven app workflows using Pega's best practices. These tools provide a comprehensive approach to AI decisioning for Pega clients to achieve measurable, optimized business outcomes.
This report is among Pega's many recent analyst recognitions for its customer engagement, enterprise AI, and workflow automation capabilities. Recently, Pega was recognized as a Leader in the Gartner® Magic Quadrant for Process Mining Platforms 2025 (2), Gartner® Magic Quadrant for CRM Customer Engagement Center (CEC) 2024 (3), and the Gartner® Magic Quadrant™ for Enterprise Low-code Application Platforms (LCAP) (4). It was also named a Leader in The Forrester Wave TM: Customer Relationship Management Software, Q1 2025 (5), The Forrester Wave: Real-Time Interaction Management, Q1 2024 (6), The Forrester Wave TM: Customer Service Solutions 2024 (7), and The Forrester Wave TM: Task-Centric Automation Software, Q4 2024 (8). For more background on these and additional analyst reports, visit www.pega.com/analyst-reports.
Quotes & Commentary:
'Today's organizations need precise, adaptive AI that empowers both humans and AI agents to make fast, context-aware decisions,' said Kerim Akgonul, chief product officer, Pega. 'Pega's AI decisioning capabilities are designed as a surgical, statistical engine that continuously learns and optimizes workflows—whether it's guiding a customer interaction or automating a process. This recognition reinforces our commitment to delivering the right AI for the right purpose, enabling our clients to build self-optimizing systems that drive meaningful, transformational outcomes.'
Supporting Resources:
Forrester Research, 'The Forrester Wave™: AI Decisioning Platforms, Q2 2025,' by Mike Gualtieri with contributions from Sudha Maheshwari, Bardia Razzaghi, and Jen Barton, June 10, 2025
Gartner, Inc., 'Magic Quadrant for Process Mining Platforms, Q1, 2025,' by Tushar Srivastava, Marc Kerremans, David Sugden, April 16, 2025
Gartner, Inc., 'Magic Quadrant for the CRM Customer Engagement Center (CEC) 2024,' by Pri Rathnayake, Wynn White, Drew Kraus, December 2024
Gartner, Inc., 'Magic Quadrant for Enterprise Low-Code Application Platforms,' by Oleksandr Matviskyy, Kyle Davis, and Akash Jain, October 16, 2024
Forrester Research, 'The Forrester Wave™: Customer Relationship Management Software, Q1 2025,' by Kate Leggett, with contributions from Linda Ivy-Rosser and Faith Born, March 21, 2025
Forrester Research, 'The Forrester Wave™: Real-Time Interaction Management, Q1 2024' by Rusty Warner, February 26, 2024
Forrester Research, 'The Forrester Wave™: Customer Service Solutions, Q1 2024' by Kate Leggett, March 6, 2024
Forrester Research, 'The Forrester Wave™: Task-Centric Automation Software, Q4 2024' by Bernhard Schaffrik, Pascal Matzke, Faith Born, and Kara Hartig
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.
About Pegasystems
Pega is The Enterprise Transformation Company TM that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world's most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we've built our scalable and flexible architecture to help enterprises meet today's customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit www.pega.com.
All trademarks are the property of their respective owners.
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