Jinwoo's McEgg to Maomao's oatmeal: McDonald's reveals 10 anime characters' go-to morning meals
Popular fast food chain McDonald's didn't just flip its golden arches into a 'W' to officially drop its manga-inspired 'WcDonald's' menu, it made what anime fans have been obsessing over for years, finally real. We've seen it a dozen times in anime: characters gulping down oversized meals, usually right before a big showdown. To answer this, starting February 26, 2024, select outlets welcomed the name change as part of a full-on campaign. And then, during the 2025 Anime Awards, McDonald's levelled up their game, revealing what 10 iconic anime characters would order for breakfast if they walked into a real store.
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Senior Marketing Director Guillaume Huin dropped individual posts of anime's biggest foodie crossover to celebrate award wins. Each one came with an animated shot of the classic fast-food bag and a label showing a different character's order, waiting to grab their meal at the table. One Piece character Luffy went for a steak, egg, and cheese bagel. For a guy who pulls off god-tier stunts, the pick felt underwhelming. But then he added extra steak, bacon, and sausage, still not nearly enough to match that buffed-up physique. Fans were quick to point out this is the same guy who clears an entire fridge in one go and is a big meat lover.
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Guillaume explained that the idea was very last minute, and 'This campaign was made to celebrate the Anime Awards. Each McDonald's breakfast order and design was thought out based on the personality of the character. The concept of WcDonald's started back in 1983 in an anime called Cat's Eye, and ever since, hundreds of anime shows and movies have used the name, some like Cowboy Bebop, InuYasha, Sally the Witch. Later, when the food brand officially collaborated, they rolled out manga/anime-inspired packaging, a new limited-edition sauce, promotional posters, anime-style episodes/shorts, etc.
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