Crocs onboards Rashmika Mandanna as global brand ambassador
Crocs, a global footwear brand has onboarded actor Rashmika Mandanna as its global ambassador from India.
The collaboration officially launches with 'Your Crocs, Your Story, Your World' campaign featuring the actor for the Classics and Jibbitz collections.
With this partnership, Crocs is banking on Rashmika's pan-India appeal to strengthen its reach and deepen consumer relevance across regions.
Commenting on her association with the brand, Rashmika Mandanna in a statement said, 'Crocs has always been a brand I've felt connected to — I love the fun colours, quirky silhouettes, and the unapologetic individuality they stand for. I'm so excited for my fans across India to experience the 'Your Crocs. Your Story. Your World.' campaign and discover how they can express their own unique style with Crocs.'
Yann Le Bozec, head of marketing at Crocs International added, 'Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer.'
The 360-degree campaign featuring Mandanna will roll out across digital, social, retail, and exclusive brand experiences.
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