2.234 million visitors to Jordan in 5 months - Jordan News
The tourism sector has witnessed sustained growth during the first five months of 2025, marked by an increase in the number of international visitors and a rise in tourism revenues, compared to the same period in 2024, according to data from the Central Bank of Jordan and the Ministry of Tourism and Antiquities. اضافة اعلان According to the monthly report issued by the Ministry, the total number of international visitors from January to May 2025 reached approximately 2.696 million, reflecting a 20.6% increase compared to the 2.234 million visitors during the same period in 2024. Tourism revenue during the first four months (January–April) of 2025 reached approximately 1.721 billion Jordanian dinars, marking a 15.3% increase compared to the 1.493 billion dinars recorded in the same period of 2024. The number of overnight tourists from January to May 2025 rose to 2.233 million, compared to 1.919 million in the same period of 2024, an increase of 16.4%. Same-day visitors also saw a significant rise, reaching around 462,000 visitors compared to 315,000 in 2024 — a growth of 46.6%. The report revealed that the highest growth in overnight tourists during the first five months of 2025 came from the Asia-Pacific region, with a staggering 101.5% increase. This was followed by European countries with 53.8%, African countries with 33.8%, American countries with 27.0%, and Arab countries with 26.6%. In May 2025 alone, the Kingdom welcomed about 571,000 international visitors, up 27.1% compared to 449,000 visitors in May 2024. Tourism revenue in April 2025 increased by 34.2%, reaching 503.6 million Jordanian dinars, compared to 375 million dinars in April 2024. This positive performance is attributed to various initiatives by the Ministry of Tourism and Antiquities, including the development of tourism products, infrastructure improvements, enhancing the visitor experience, and expanding marketing campaigns to promote diverse tourism offerings in new markets. The growth is largely credited to targeted promotional campaigns in promising global markets, the resumption of several direct and low-cost flights, and improved accessibility to Jordan's tourist destinations.
The Ministry continues to implement a comprehensive strategic plan aimed at achieving sustainable growth in the sector, increasing its contribution to the GDP, generating new employment opportunities, and enhancing the national economy. It also seeks to establish Jordan as a world-class tourist destination, promoting it as a country rich in historical, religious, and natural sites.
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Before Ambassador Chen Chuandong finished his speech in the celebration hall in central Amman, his tears preceded his words, transforming the farewell stage into a humane space pulsating with intimacy. The man spent four and a half years in the Kingdom, during which he led a path of cooperation that took the form of a growing strategic partnership, and the Chinese and Arab civilizations embodied a model of understanding based on mutual respect and mutual benefit. The following article traces the most important milestones of this period, examining the significance of the farewell moment and the prospects it opens for the next decade. اضافة اعلان First: The Farewell Scene... When Emotion Speaks in Diplomatic Tones At the end of the ceremony, the ambassador's voice trembled as he recalled the names of the Jordanian places that had sheltered him, from the alleys of Jabal Luweibdeh to the balconies of Jerash, suspended in the memory of history. The scene seemed exceptional in a world where emotions are usually controlled by the rhythm of protocol. However, the man chose to express his gratitude with Eastern frankness, not devoid of the warmth of Beijing. Those tears, as one of the attendees commented, "were not shed on the airport asphalt, but on the soil of a second homeland that its owner loved until the last day of his mission." This emotional dimension does not detract from the professional nature of the outcome; it merely confirms that relations between peoples, when formulated sincerely, transcend the language of technical interests to touch the hearts of individuals. Second: Ten Years of Strategic Partnership... A Busy Achievements Calendar A full decade ago, in 2015, Amman and Beijing announced the elevation of their relations to a strategic partnership. Since then, and particularly during Ambassador Chen's tenure, three key themes have been crystallized: Economy and Trade: The volume of trade increased from $360 million in 2020 to $537 million in 2024, with an annual growth rate of nearly 21%. These figures may seem modest compared to larger markets, but they reflect a new structure in the trade basket, with fertilizers, solar panels, and textiles emerging as key components. Most importantly, Chinese companies now own the largest stake in the Arab Potash Company, increasing fertilizer production and contributing to Chinese food security, while providing revenues and job opportunities to the Jordanian treasury. Energy and Green Transformation: Chinese institutions have invested in wind farms in the Tafilah region and photovoltaic projects in several areas, helping Jordan double the contribution of renewable energy to its electricity mix. This cooperation aligns with the Kingdom's Vision 2030 to reduce emissions and ensure security of supply. Belt and Road Initiative: Signing a Memorandum of Understanding and opening the door to the establishment of logistics corridors linking Aqaba to Chinese Red Sea ports, in addition to projects to digitize ports and railways. This is how the Chinese philosophy is translated: seamless trade intersects with Jordan's ambition to become a regional hub linking Asia, Europe, and Africa. Third: Culture and Education... The Bridge That Politics Cannot Destroy The strength of relations between countries is not measured by trade balance indicators alone, but rather by the depth of cultural exchange and human interaction they reflect. The Jerash Festival has become a model for this cultural convergence, hosting Chinese troupes for successive years, presenting performances of traditional music and contemporary dance. The closing evenings of these troupes have become among the most anticipated events in the historic amphitheaters. On the other hand, the "Tea for Harmony" event has transformed from a simple initiative to bring Jordanian and Chinese cultures together in a garden at the University of Jordan, into a well-established annual event that attracts hundreds of families. Visitors learn about Chinese tea-making rituals and their ancient history, while Jordanian participants enjoy maqluba and mansaf dishes, a scene that embodies the true meaning of cultural exchange and the rich diversity between peoples. Language education: Approximately 600 Jordanian students are learning Chinese at Confucius Institutes, while 500 Chinese students are immersed in the beauty of the Arabic language at Jordanian universities. These generations are the true fuel for the sustainability of the relationship. Training programs: Last year alone, 600 Jordanians took short courses in Beijing, Shenzhen, and Suzhou, covering artificial intelligence, urban policy, and heritage management. They return with new ideas and personal friendships. Fourth: Political Harmony and Common Positions At the diplomatic level, observers can almost detect a remarkable harmony between Amman and Beijing on key issues. The Palestinian issue—which tops Jordan's foreign policy agenda—enjoys unwavering Chinese support for a two-state solution. The two countries translated this discourse by sending humanitarian aid to Gaza in late 2023, carried out by a joint airlift. Jordan, for its part, affirms at every forum its commitment to the "One China" principle as a pillar of international stability. Fifth: The Compass of Domestic Development... What Does Jordan Mean to Beijing? Chinese experts describe Jordan as a "laboratory of stability" in a turbulent region. The Kingdom, under the leadership of His Majesty King Abdullah II, has weathered the storms of the "Arab Spring" without institutional collapse and has gradually modernized its political system. From Beijing's perspective, this promising climate of sustainability is an ideal environment for long-term investments, free from the sovereign risks threatening mega-projects in some neighboring countries. The Chinese side also benefits from Jordan's geopolitical location; the Kingdom is a transit gateway to the markets of Iraq and Syria, and linking the port of Aqaba to the Belt and Road Initiative will provide China with an alternative artery to the Suez Canal in emergencies. Sixth: Challenges and Opportunities in the Next Five Years Diversifying Partnerships: Despite China's momentum, Jordan is keen not to limit its economic options to a single entity. The balance between East and West will remain the motto of the next phase, requiring Beijing to offer more competitive offers while respecting the unique characteristics of the Jordanian market. Deepening Local Manufacturing: The current model focuses on importing Chinese components and assembling them in Jordan. Jordanian decision-makers aspire to transfer deeper technologies, enabling the establishment of real industries that attract Jordanian engineers. Soft diplomacy and deepening success narratives: Jordanian citizens see the Chinese presence as an added value to their daily lives, not just numbers in the news. Here, cultural grant programs and popular media play a pivotal role. Seventh: Chen's Tears... A Farewell Message or a Promise of a Reunion? When the ambassador was asked after his speech about the reason for his tears, he responded with a brief statement: "I loved Jordan more than I expected." Between the lines lies the understanding that international relations are not built solely on agreements signed behind closed doors; rather, they are built on simple human rhythms: a friend who becomes familiar with a street, masters a new language, says "good morning" in the Ammani dialect, and the neighbors respond with "你好" at the door. This intimacy may seem like a marginal detail on the Foreign Ministry's agenda, but it is a spirit capable of moving the wheels of the economy, culture, and politics in directions that are difficult to measure with numbers. And then: Where do Where do we go from here? As Jordan and China mark the tenth anniversary of their strategic partnership, they close a chapter enriched by Ambassador Chen Chuandong's efforts and open a new one poised to tackle shared challenges—post-pandemic recovery, energy security, and climate change. This is a moment for both nations to co-create a development model that fuses innovation with cultural diversity and adapts technology to Jordan's unique context, all while benefiting from China's openness and experience. Though Ambassador Chen is preparing to leave Amman, the legacy he leaves behind—from solar panels glinting in the desert sun to the harmonies of "Zhong Rui" echoing through the Jerash Amphitheater—will endure. It serves as lasting proof that when diplomacy is guided by empathy and vision, it writes more than agreements; it writes relationships. In a world where headlines fade fast, perhaps the most enduring mark of an ambassador is this simple line etched into the history of two nations: 'A friendship was born here.'
