Southwest ends its trademark ‘bags fly free' policy for many customers
Southwest Airlines will stop offering two free checked bags to most customers.
The curtailment of one of the airline's signature offerings — 'Bags Fly Free' is listed as a company trademark — comes as it has faced investor pressure to boost profits. The carrier said in February it would lay off 15 percent of its workforce and last year abandoned the open-seating policy that helped establish its egalitarian identity.
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