Starbucks is hiring full-time content creators to travel the world and post on social media

Yahoo

a day ago

Here's a dream job for chronically online coffee lovers: Starbucks is hiring two full-time content creators for a 12-month gig posting content at Starbucks locations around the world.
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The role, aptly titled 'global coffee creator,' involves traveling to between 10 and 15 Starbucks locations, from Milan to Costa Rica, and capturing 'the local culture, community, and atmosphere surrounding each Starbucks location,' according to the job description.
Of the two successful applicants, one will be a current Starbucks employee and the other will be an external hire. Both creators will receive a full-time salary, rooming accommodations through Marriott Bonvoy, and travel covered by Delta Air Lines for the duration of the year.
Responsibilities include highlighting specialty drinks, documenting and sharing customer and barista stories, pitching ideas for Starbucks's social channels, and collaborating with the global marketing team.
To apply, internal and external candidates must create a TikTok video explaining why, as a 'coffee-obsessed, chronically online world traveler,' they are the right person for the job. Applications are open through June 13.
Fast Company has previously reported on employee-as-influencer-style content, more commonly referred to as employee-generated content (EGC). More workers are lifting the curtain on their day-to-day working lives, with or without their employers' permission. This latest role is part of a broader shift toward brands putting content creators on payroll. For both brands and creators, it's a mutually beneficial move.
'By bringing a creator in-house, brands get more than content and reach. They get a direct line to someone who understands platforms, audiences, and trends, and how a brand can naturally integrate itself into those spaces,' says influencer marketing consultant Lindsey Gamble. 'In-house creators can contribute to everything, not just one-off campaigns. They help fill in gaps that internal teams might have, especially when those teams come from more traditional or corporate backgrounds.'
Starbucks isn't the only brand embracing in-house ambassadors. Ulta Beauty recently launched an ambassador program called 'Ulta Beauties,' compensating employees who were already posting content about their jobs. Instead of relying on traditional influencers, these brands are turning to existing employees who already have the context and connection to represent the brand authentically.
For creators, these opportunities offer stability that influencer life often lacks. 'Not every creator wants to be a full-time influencer, and not everyone can monetize consistently through brand deals or their products,' Gamble adds. 'These roles give creators a way to keep creating while having the security and structure of a traditional job.'
Getting to travel the world and drink Starbucks? That's just a perk of the job.
This post originally appeared at fastcompany.comSubscribe to get the Fast Company newsletter: http://fastcompany.com/newsletters