Arabian Travel Market 2025 to Explore AI's Impact on Tourism
Artificial Intelligence (AI) will be a key focus at Arabian Travel Market 2025, taking place from 28 April to 1 May at the Dubai World Trade Centre. The global travel event will highlight how AI is transforming the travel industry, improving efficiency, and enhancing the overall customer experience.
Travel and tourism professionals from around the world will attend to learn how AI is being used in both leisure and business travel. From smart planning tools to advanced resource management, AI is playing a bigger role in how travel services are delivered.
Recent data from Statista shows that AI and machine learning have driven nearly two-thirds of global tech investment deals in the travel and mobility space since 2020. The technology is now used across all levels of the industry—from personalized guest services to backend operations.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said ATM 2025 will offer valuable insights into the latest tech trends. She noted that attendees can expect sessions on real-world AI use cases, ethical questions, and data-driven tools. The event will also showcase new solutions that help travel companies make informed decisions and improve performance.
One of the highlights will be a keynote by Cassie Kozyrkov, CEO of Kozyr and former Chief Decision Scientist at Google. She will lead a session titled 'AI Adoption: From Buzzwords to Business Strategy.' Kozyrkov will explain how travel companies can identify real opportunities with AI and avoid common pitfalls.
She is known for developing the field of Decision Intelligence and has advised major organizations like NASA, Spotify, Gucci, and Meta. Speaking ahead of Arabian Travel Market, she said her goal is to help people understand how AI can improve business outcomes while also having a positive impact on everyday life.
Other sessions will also explore AI's role in the future of travel. Futurist John Duffield will speak about how AI enables more personalized travel experiences. He will also discuss challenges such as data privacy and resistance to change.
On 30 April, Robin Lawther, VP at Expedia TAAP, will join a panel to discuss human-centric technology and the importance of maintaining the human touch as AI becomes more common in travel.
Dorothee Anjos, General Manager at Multilem Middle East, will talk about how AI is changing event planning. She will explain how combining technology and human connection can create better experiences.
Paul Griffiths, CEO of Dubai Airports, will share insights on how AI is changing aviation. His session will look at operational improvements, predictive maintenance, and passenger services.
Also on 30 April, Graham Pope, VP at Cvent, will lead a session on business and MICE travel trends. He will explain how AI supports event strategy, data analysis, and long-term planning.
Arabian Travel Market 2025 is organized in partnership with Dubai World Trade Centre. Strategic partners include Dubai's Department of Economy and Tourism, Emirates, IHG Hotels & Resorts, and Al Rais Travel.
As AI continues to shape the future, Arabian Travel Market offers an ideal platform to explore its impact on global tourism. Attendees will gain actionable insights, see the latest innovations, and connect with industry leaders driving the change.
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