logo
Arada completes another 120 homes at Sharjah megaproject Aljada

Arada completes another 120 homes at Sharjah megaproject Aljada

Zawya14-04-2025

Over 7,600 homes now finished at Aljada, with another 1,600 to be completed in 2025
Sharjah, United Arab Emirates: Arada has completed another 120 homes at Aljada through the completion of The Gate, the two-building complex located at the entry point of AED35 billion megaproject in Sharjah.
The Gate offers a variety of one-bedroom, two-bedroom and three-bedroom apartments, all equipped with smart home features. The two buildings were completed at the end of 2024, and handovers are now under way, allowing new homeowners to enjoy the complex's prime location, modern design, and top-tier facilities. Residents benefit from seamless access in and out of Aljada, with the Madar family entertainment district just a short walk away.
Ahmed Alkhoshaibi, Group CEO of Arada, said: 'With a population that has now reached over 20,000, Aljada is clearly one of the most progressive and popular new urban districts in the Gulf. We are now working on the completion of further residential buildings in Aljada's creative district, including the Vida Aljada hotel and branded residences complex, which will be handed over before the end of this year.'
The Gate complex offers seamless access to Aljada, while the Madar family entertainment district with its upcoming mall is just a short walk away. Residents benefit from expansive green spaces, featuring an adventure playground, outdoor gym, and dedicated jogging and cycling track, all designed to foster a dynamic and active lifestyle.
The Gate also features an innovative screen-like facade, with a cutting-edge design that optimizes natural light penetration while also enabling subtle multimedia projections, creating a visually engaging gateway into Aljada.
The completion of 120 homes in The Gate brings the total number of units delivered by Arada to over 10,000, just eight years since the company was founded. To date, over 7,600 homes in Aljada have been handed over, with another 1,600 scheduled for completion this year.
Earlier this year, Arada launched Safa, a new high-end apartment cluster featuring 660 premium smart homes across five buildings on Aljada's West Boulevard, a tree-lined promenade that is set to feature a range shopping and dining outlets.
Spread over a 24 million square foot area and featuring 25,000 homes in total, Aljada is a transformational destination for Sharjah. Aljada contains numerous residential districts, as well as extensive retail, hospitality, entertainment, sporting, educational, healthcare components and a business park, all set within a green urban master plan.
About Arada
Launched in 2017 and headquartered in the UAE, Arada was created to build spaces people connect with for healthier, happier and more meaningful lives.
Arada's scope of operation covers property development, retail, education and hospitality.
The master developer has so far launched eight record-breaking communities in the UAE, including Sharjah's largest ever mixed-use community, Aljada, the forested megaproject Masaar, Armani Beach Residences at Palm Jumeirah and W Residences at Dubai Harbour. Arada has also expanded into the Australian market, opening an office in Sydney in 2024.
Arada also operates a portfolio of complementary brands and experiences, which includes large-scale gyms, F&B and retail assets, social initiatives and visitor destinations.
For more information and high-resolution images contact media@arada.com
For more information about Arada: www.arada.com

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

How luxury branded residences transform a label into a lifestyle
How luxury branded residences transform a label into a lifestyle

Campaign ME

timea day ago

  • Campaign ME

How luxury branded residences transform a label into a lifestyle

The luxury landscape is witnessing a shift from scarcity-driven exclusivity to distinct curated experiences. However, these experiences need to better align with the values and lifestyles of consumers within the 1 per cent who purportedly invest in luxury. In response to this, luxury brands, especially those not associated with property development, are ingraining themselves into the very homes of their core audiences. This is coming to life in the form of luxury-branded residences with projects such as Cipriani's Mr. C Residences by ALTA Real Estate Development, Armani Beach Residences by ARADA and the Trio Isle Interiors by Missoni undertaken by DURAR OCTA – a collaboration between DURAR Group and development management firm OCTA Development – all of which take the glamour of luxury brands into residential living, creating spaces that resonate with individuals who live life on their own terms. The incentive for luxury buyers To explain why ultra-high-net-worth-individuals (UHNWIs) value these luxury branded residences, Rosa Piro, Senior Director of Business Development, ARADA says, 'UHNWIs tend to view these developments as trophy assets within their real estate portfolios, with strong potential for capital appreciation.' 'They also see these properties as safe investments that align with their lifestyle aspirations, offering both status and security,' she says. For real estate marketers, the golden opportunity lies in showcasing how a luxury brand's equity can be activated to connect better with luxury buyers. Elias Qarut, Head of House (Marcoms), House of OCTA, says, 'When they buy a residence branded by a fashion house or luxury automotive brand, it's not about the logo on the door; it's about living in the ethos of the brand.' 'They're aligning with a brand that reflects their personal narrative. It's a lifestyle statement and, increasingly, a status symbol. If these individuals admire a brand, they tend to be deeply loyal to them,' Qarut adds. 'We've seen that for many buyers, this kind of real estate is a way of authentically expressing their identity. It's emotional, aspirational and deeply personal.' However, leaders also opine that it's not only about status or the cost of an asset anymore. 'In this region, exclusivity is less about price tags and more about intention, refinement and legacy. Buyers here want access to something that feels globally recognised but locally rare – something you can't replicate or repackage,' says Abdulla Al Tayer, Managing Director, ALTA Real Estate Development. According to a recent report from Knight Frank, people buy branded residences in the region because they promise more than prestige. They invest in properties that offer world-class management, instant access to a certain lifestyle and a home that doubles as an asset – luxury they can live in or lease out. ARADA's Piro says, 'Buyers are often drawn to the reassurance and familiarity of a trusted brand while still seeking a product that feels unique and elevated.' Al Tayer adds, 'When done well, a branded residence becomes more than a real estate offering; it becomes a living extension of a brand's identity,' He reiterates the notion that high-net-worth-individuals (HNWIs) are 'not just purchasing a home, they're investing in a lifestyle ecosystem that reflects their values, habits and global footprint.' Luxury branded curated experiences Across the board, developers agree that HNWIs and UHNWIs in the Middle East are highly discerning and expect a blend between brand and lifestyle through seamless experiences. The onus lies on real estate marketers to offer an experience that does not start and end at the front door, but extends across service, community and brand-led access. 'With Mr. C Residences, for example, the added value is deeply embedded in the experience architecture. Residents don't just benefit from design cues or curated amenities – they gain access to the Mr. C Private Office, a global concierge platform that connects them to the family's network of properties, services, and lifestyle privileges,' Al Tayer says. 'Whether it's securing a table in Monte Carlo, coordinating a private event in Beverly Hills, or arranging bespoke services in Dubai, the brand's global reach becomes a natural extension of home.' This level of integration and access fosters brand trust but, more importantly, it creates emotional utility that helps residents feel seen, known and connected across borders. 'That's the real value: not just a beautiful home, but a seamless, elevated way of living anchored in the identity of a brand they already believe in,' Al Tayer adds. ARADA's Piro also suggests investing in sophisticated sales centres that allow potential buyers to experience the fit-out, furnishings and location first-hand. Real estate sales and marketing consultant Sean McCauley, Chief Executive Officer at Devmark, who has launched and marketed luxury branded residences across the UAE, also makes the case for the effectiveness of these curated experiences. 'Luxury-branded residences thrive on the perception of rarity, and the most effective marketing strategies are those that heighten this narrative through controlled access, immersive experiences, and a highly curated journey,' says McCauley. 'We find that creating an immersive brand world from the first touchpoint to post-sale engagement is key.' Mutually beneficial for brand and developers Beyond better brand experiences for consumers, McCauley also discusses the impact of branded residences on business outcomes. He references Savills' 2024-2025 Branded Residences Report, which shows that branded residences command an average global premium of 30 to 35 per cent, compared with non-branded residences, with Dubai seeing premiums of up to 45 per cent. The report also anticipates 270 per cent increase in branded residential supply in the Middle East by 2030, highlighting robust regional momentum. 'We've seen this first-hand with projects such as Kempinski Residences The Creek, where the brand's heritage in European luxury hospitality helped us drive outsized demand,' McCauley says. 'The product sold out within hours, achieving more than AED 1 billion in sales. The success was due to a combination of not just branding, but also prime location, robust design narrative and curated features.' 'This halo effect lifts both parties: the brand gains cultural relevance in a new geography, while the development commands a price premium and elevated perception,' he adds. However, Qarut advises caution, explaining that real estate developers have an inherent responsibility to uphold the reputation of a luxury brand during and after the partnership, especially given their control over a brand's environment. 'For luxury brands to confidently step into the real estate sector, the credibility and track record of the developer are non-negotiables,' he explains. 'A trusted, on the ground presence – demonstrated through consistent delivery, past project performance and operational excellence – is what provides the foundation for such partnerships' Strategies for successfully marketing luxury living Marketers are also leaning into a spectrum of other strategies such as storytelling, high-impact visualisation, influencer collaborations and engagements with celebrity brand ambassadors. Storytelling: Sharing her thoughts on effective storytelling techniques, Piro says that it 'involves highlighting the journey of the brand alongside the evolution of the design concept. This narrative strengthens the perception of exclusivity. Positioning the development as highly tailored and personalised is key to reaching UHNWIs.' Piro also suggests delivering storytelling through trailers or teasers featuring brand ambassadors, designers or architects. Consistency: However, McCauley takes this a step further, calling for consistency across the consumers' entire digital and physical journey. He says, 'The entire lead-to-close pipeline should evoke the brand's exclusivity, including bespoke CRM flows, private appointment scheduling, personalised gifting and continued white-glove service after the transaction.' Qarut adds, 'Branded residences must add holistic value to the building – curated experiences, long-term community engagement, and elevated daily living. This requires a meticulous approach to design, delivery and marketing – one that truly understands both the DNA of the brand and the expectations of the buyer.' McCauley also notes that it falls onto the marketer to maintain consistent messaging across all stages of the marketing funnel. 'We educate brokers with tailored toolkits so they can convey the narrative correctly, preserving the brand equity at every touchpoint,' he says. 'Scarcity is not simply about limiting supply – it's about reinforcing the unique value of what is offered through every layer of the sales and marketing strategy.' Brand within the media mix: Leaders also suggest holding on to traditional media outreach and targeted PR, including placements in elite publications across international luxury markets, roadshows at international property events and exclusive branded events. Piro says, 'Positive media coverage and the ability to cross sell other brand products – such as branded wallpaper or furniture and also contribute to the overall success.' 'For the brand, success is reflected in securing licensing or royalty fees, which support income diversification. A successful project also broadens the brand's customer base across its core offerings – whether fashion, jewellery, hospitality or other sectors,' she adds. However, Piro also calls for strict adherence to brand standards that translate the brand's ethos into a high-quality, differentiated product. She adds, 'Equally important is maintaining brand integrity and visibility throughout the project's life cycle, ensuring consistency across all touchpoints.' Ultimately, a successful luxury brand partnership is measured not only in terms of the premium achieved on sales prices compared with non-branded projects, but also in terms of long-term asset value retention, enhanced buyer trust and loyalty, and the potential to unlock future partnerships or replicate and scale the model. Qarut says, 'It's not merely about affixing a luxury name to a building; it's about bringing the brand to life in three dimensions, through design, experience and enduring quality.' To achieve this success, industry leaders reach a consensus that marketing strategies must encompass exclusivity, tailored experiences, consistency and culturally relevant storytelling, without losing the essence of brand in luxury living.

Where to watch Eid Al Adha 2025 fireworks in the UAE
Where to watch Eid Al Adha 2025 fireworks in the UAE

The National

time04-06-2025

  • The National

Where to watch Eid Al Adha 2025 fireworks in the UAE

Both private and public sector workers in the UAE have been granted a long weekend for Eid Al Adha, with the public holiday starting on Thursday, June 5. The religious festival officially begins on Friday, June 6 and runs until Sunday, June 8. Fewer venues than usual have announced plans to put on a fireworks display to mark Eid Al Adha this year, but some places will still be lighting up the sky and putting on a show. Fireworks in Abu Dhabi Yas Bay Waterfront Yas Bay Waterfront will host fireworks on Friday, Saturday and Sunday, starting at 9pm. It is free of charge, but a more comfortable viewing experience can be secured by booking a table at a surrounding restaurant like Daikan, Bua Thai Cafe, Cafe Del Mar Abu Dhabi, Barbossa or Paradiso. Fireworks in Dubai Riverland Dubai Riverland, located within the Dubai Parks and Resorts complex, is celebrating with daily laser shows at 7.30pm and 8.30pm, and adds a fireworks display at 9.30pm. Park entry costs will apply. Fireworks in Sharjah Developer Arada has put together a series of celebrations at its Sharjah communities Aljada, Masaar and Nasma Residences, including fireworks. They will take place at 8pm on Friday, lighting up the skies above Aljada, while family-friendly celebrations will run from 6pm to 10pm daily across all three days of the Eid holiday. No fireworks A number of popular locations have confirmed to The National that there will be no fireworks for Eid Al Adha due to the hot weather. These include Dubai locations such as The Beach in JBR and Bluewaters Island. The adventure-focused Hudayriyat Island in Abu Dhabi has also said it will not host displays this Eid.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store