Boden slashes midi dress that makes shoppers 'feel a million dollars' by 50%
Boden's popular Ivy Smocked Midi Dress in poppy red is now reduced to £44.10 from £88 - but you'll need to be quick to claim the discount
The long weekend is nearly here and to celebrate, Boden has released a discount code offering a 25% reduction across its entire website. Even better, the discount applies to already reduced items, allowing shoppers to snag the popular Ivy Smocked Midi Dress in poppy red with a total saving of 54%.
Usually priced at £88, the Ivy Dress can now be snapped up for just £44.10. To secure this bargain, customers need to apply the discount code 7N7G at checkout. Even without the code, the dress is currently on sale for £58.50, saving you £30.
This airy dress features an elegant notch neckline and a comfortable smocked waist, making it perfect for both sunny days and cooler afternoons. The flattering design has been praised for its 'fabulous fit', with one shopper claiming it makes them 'feel a million dollars'.
Available in petite and regular lengths and in sizes four to 22, the Ivy Dress is still largely in stock online. This machine-washable number boasts a flattering fit and flare design, along with a swishy skirt that falls to midi length, making it suitable for both formal and more relaxed occasions.
Another great find is over at Roman, where the Red Ditsy Floral Print Fit and Flare Dress is available for £36, down from £40, when using the discount code SHINE at checkout. With a relaxed shirt collar and a flattering v-neckline, this dress simply screams summer, reports the Manchester Evening News.
At White Stuff, the Megan Midi Dress Jersey can be snapped up in coral, alongside six other charming patterns, for £65. This number is crafted from an ultra-soft blend of cotton and modal fabric, falling gracefully at midi length and comes with short sleeves for a quintessentially classic fit.
Boden's Ivy Smocked Midi Dress has garnered an impressive overall star-rating of 4.6 out of 5 thanks to its resounding approval in 170 reviews. A pleased customer gushed: "Absolutely beautiful dress. So flattering with a beautiful fit. Highly recommended."
Another review enthused: "I really like this dress, it is a very flattering fit and is very soft and comfortable. I got a compliment the first time I wore it. Definitely go for it if you're in two minds. I ordered an 8 regular and I am 5ft 3 and around 9 stone something."
An additional shopper remarked: "This dress is even nicer than I was expecting. The fabric is a soft, heavy jersey which hangs beautifully and is a perfect fit and length in my usual 10 petite size, coming to low calf on me (at 5'2). The colours are gorgeous and pattern eye-catching. It will be perfect for many occasions. A great buy in the sale."
However, the Ivy Smocked Midi Dress didn't impress one buyer who criticised the 'colour combination', leaving a two-star critique that stated: "Did not like the colour combination. It looks much much nicer in the photos than reality."
Yet another commented positively on their latest Boden acquisition, stating: "Fabulous fit, beautiful colours, great swish factor, even has pockets. Interesting neckline, lovely sleeves, a real 'feel a million dollars' dress."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time Out
4 hours ago
- Time Out
Bvlgari Kaleidos: Colors, Cultures and Crafts
Classical elegance and Mediterranean heritage meet daring innovation in the artisanal jewellery of Bulgari, the Rome-based luxury house that's become synonymous with exceptional craftsmanship over its 140-year history. This show, the brand's largest in Japan and its first in a decade, offers an opulent journey through nearly 350 pieces of jewellery and contemporary art. Its name a portmanteau of the Greek words kalos (beautiful) and eidos (form), the show presents a kaleidoscopic narrative where colour is both the medium and the message. It showcases Bulgari's use of hues as a hallmark of its innovation, from the postwar 'chromatic revolution' in gemstones to the vibrant combinations that define the brand's legacy today. Divided into three thematic chapters, the exhibition explores colour through scientific, cultural and sensory lenses. Contemporary artists Mariko Mori, Lara Favaretto and Akiko Nakayama offer personal meditations on the theme, while scenography by architect Kazuyo Sejima and design studio Formafantasma unites Roman grandeur with Japanese minimalism.
Daily Mirror
6 hours ago
- Daily Mirror
Rochelle Humes looks chic in 'feminine' and 'comfortable' top
The ripped summer top is from Rochelle Humes' Next edit and comes in four colourways A key way to nail summer style is to opt for easy-to-pair causal tops that can be worn with everything from linen trousers to shorts and denim. Lightweight wardrobe staples can take the stress out of planning and accessorising an outfit on a daily basis. This Morning presenter Rochelle Humes exudes effortless chic, and luckily, fans can buy some of her pieces thanks to her collection with Next. The former pop star has been showcasing some new summer drops on the Next website, including a smart, linen-blend ribbed T-shirt that is versatile and stylish. The Crew Neck Short Sleeve Top is £28 and comes in four colours, including black, ecru, red and an orange striped option. It is available in small, medium, large, and extra large sizes, and has a figure-hugging fit. For those who would prefer a looser-fitted T-shirt, especially on hot days, this Heart Embroidered T-Shirt is £35 at Nobody's Child. The classic white tee has a crew neck, a relaxed fit and turned-up short sleeves. Elsewhere, Roman offers a white blouse (£32) in a crinkle material. The no-iron blouse has a light and airy fit. As it is made from a no-iron material, it's easy to throw on. It also comes in a lime colourway. Back to Next's top, Rochelle pairs it with wide-leg lightweight jeans and gold accessories. One shopper who bought the ecru hue rated it five stars and said: "I love my new blouse. It is feminine and very comfortable to wear. The size is good." An additonal buyer who chose the striped version said they didn't like the length, writing: "Gorgeous top, loved the colours but felt it was a bit too short in length for me so returned it. Otherwise, a lovely summer top." Another added: " My new top is gorgeous, I can't wait to wear it. Thank you again, Next." Another customer gave it two stars, commenting: "This top's material is very thin and nearly see-through, not great quality. The fit is a bit tight too." "Nice and comfy fits perfectly," a fifth concluded.
Daily Record
6 hours ago
- Daily Record
Boden's 'fun' £76 summer dress that 'gets compliments all day' slashed to £34
The British fashion firm is running a major sale across new season must-haves. Fashion fans can refresh their wardrobe less thanks to Boden. The British firm is offering some brilliant savings across a selection of new season must-haves such as dresses, skirts and lightweight knits. For spring and summer, it's no secret that many of us want to add a splash of colour to our style, which is why this multi-coloured Naomi Relaxed Jersey Dress has caught our eye, alongside many other shoppers. Currently a fan-favourite for its "fun" print and "flattering" design, this delightful frock is available to buy in the sale for just £34.96, although its usually priced at £76, allowing shoppers to save over £40 off the RRP. Designed in petite, regular and long lengthways, it has been crafted from a soft cotton and tencel blend material, offering an airy and breezy option just ahead of the potential 25C heatwave set to hit Scotland this week. Falling to just below the knee, the Naomi dress boasts a regular, easy shape that shoppers say "doesn't cling" to any lumps and bumps. However, it's the daisy printed pattern that is the star of the show, as it offers a pop of colour that is perfect for the warmer season. Naomi Relaxed Jersey Dress £76 £34.96 Boden Buy here Product Description Available in sizes four to 18, two nifty hidden seam pockets, alongside a chic V-neckline and mid-length sleeves finish the design. Whether paired with boots or sandals, it's sure to be a frock you can wear multiple times this season. Shoppers can also add a splash of colour and florals to their summer wardrobe with New Look's Green Daisy Print Puff Sleeve Midi Dress, available to buy for for an affordable £22.99. Another stylish choice that will not look out of place this season is Nobody's Child's Cream Floral Avery Midi Dress that boasts a very similar design for £69. As for Boden's Naomi Jersey Dress, the retailer says it is "selling like hot cakes", and we can see why with multiple glowing reviews fashion fans who love its "cheery" design that "gets compliments all day." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. One delighted customer wrote: "This is a lovely, flattering dress. Perfect for spring and summer. A bit different without being off the wall!" A second shopper praised: "This isn't my usual style, a relaxed fit, but I'm very pleased with it. I noticed the cuffs a little tight and not much stretch in them. Lovely cheery colours for spring." Someone else remarked: "This dress is absolutely gorgeous. I have purchased it in four different prints and I get compliments all day long at work whenever I wear one. The fit is flawless. If it's looking too baggy, size down. (I'm between a 4 and 6 in Boden. I bought this dress in a 4 and it's perfect.) Fashion deal of the week In need of new trainers, but don't want to pay Skechers prices. Then these STQ Women's Slip-On Trainers are said to be "much better" than the famed brand. Even better, they are currently priced from just £30.99 on Amazon. With their slip-on style design and ultra-breathable mesh material, these trainers are said to be a fuss-free option for anyone who spends long periods of time on their feet, alongside anyone who suffers from foot pain issues such as plantar fasciitis. The flexible knitted material features an elastic cuff, making them easy to pop on and take off, while the wide fit fabric has been designed to make it feel like you are wearing nothing on your feet. Crafted with over 1,000 ventilation holes, they ensure that feet don't get to sweaty during wear, while the memory foam insole provides good arch support, making it feel "like walking on air". Available to buy in sizes three through to eight, shoppers can select from eight colours including black, grey and pink. However, it's worth noting that the £30.99 price-tag is available on the black colourway. With the STQ Trainers posing the cheapest price-tag, shoppers might be happy to hear that they have earned a 4.4 rating based on over 5,000 Amazon reviews that suggest they are "light as a feather" and "really comfortable". One delighted shopper said: "Super lightweight, comfortable and a fab colour pink. Much better all round than the Skechers I bought at four times the price! Your feet will love these." "The jersey makes it comfortable for all day wear. The prints make it fun, while the shape keeps it looking polished. Highly recommend." Not everyone found the design to be flattering on their figure, as one two-star review read: "Nice fabric. The waist was gathered and sat at the point where I looked enormous." Although, more customers were impressed with the dress than not, as another positive review read: "So flattering and comfortable. I get compliments from everyone. It's simply perfect."
