Boden slashes midi dress that makes shoppers 'feel a million dollars' by 50%
Boden's popular Ivy Smocked Midi Dress in poppy red is now reduced to £44.10 from £88 - but you'll need to be quick to claim the discount
The long weekend is nearly here and to celebrate, Boden has released a discount code offering a 25% reduction across its entire website. Even better, the discount applies to already reduced items, allowing shoppers to snag the popular Ivy Smocked Midi Dress in poppy red with a total saving of 54%.
Usually priced at £88, the Ivy Dress can now be snapped up for just £44.10. To secure this bargain, customers need to apply the discount code 7N7G at checkout. Even without the code, the dress is currently on sale for £58.50, saving you £30.
This airy dress features an elegant notch neckline and a comfortable smocked waist, making it perfect for both sunny days and cooler afternoons. The flattering design has been praised for its 'fabulous fit', with one shopper claiming it makes them 'feel a million dollars'.
Available in petite and regular lengths and in sizes four to 22, the Ivy Dress is still largely in stock online. This machine-washable number boasts a flattering fit and flare design, along with a swishy skirt that falls to midi length, making it suitable for both formal and more relaxed occasions.
Another great find is over at Roman, where the Red Ditsy Floral Print Fit and Flare Dress is available for £36, down from £40, when using the discount code SHINE at checkout. With a relaxed shirt collar and a flattering v-neckline, this dress simply screams summer, reports the Manchester Evening News.
At White Stuff, the Megan Midi Dress Jersey can be snapped up in coral, alongside six other charming patterns, for £65. This number is crafted from an ultra-soft blend of cotton and modal fabric, falling gracefully at midi length and comes with short sleeves for a quintessentially classic fit.
Boden's Ivy Smocked Midi Dress has garnered an impressive overall star-rating of 4.6 out of 5 thanks to its resounding approval in 170 reviews. A pleased customer gushed: "Absolutely beautiful dress. So flattering with a beautiful fit. Highly recommended."
Another review enthused: "I really like this dress, it is a very flattering fit and is very soft and comfortable. I got a compliment the first time I wore it. Definitely go for it if you're in two minds. I ordered an 8 regular and I am 5ft 3 and around 9 stone something."
An additional shopper remarked: "This dress is even nicer than I was expecting. The fabric is a soft, heavy jersey which hangs beautifully and is a perfect fit and length in my usual 10 petite size, coming to low calf on me (at 5'2). The colours are gorgeous and pattern eye-catching. It will be perfect for many occasions. A great buy in the sale."
However, the Ivy Smocked Midi Dress didn't impress one buyer who criticised the 'colour combination', leaving a two-star critique that stated: "Did not like the colour combination. It looks much much nicer in the photos than reality."
Yet another commented positively on their latest Boden acquisition, stating: "Fabulous fit, beautiful colours, great swish factor, even has pockets. Interesting neckline, lovely sleeves, a real 'feel a million dollars' dress."
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