At the 137th Canton Fair: Suofeiya Expands Global Reach with Innovative Design & Quality Intelligent Manufacturing
2025 Overseas Franchise Summit Successfully Held
GUANGZHOU, CHINA Media OutReach Newswire - 29 April 2025 - Amidst a profound reshuffling of the global manufacturing landscape, China's manufacturing is marching towards "intelligent manufacturing in China" driven by innovation and intelligence, leading the world's industrial transformation. As the barometer of China's foreign trade, the 137Canton Fair has attracted extensive attention from around the world. Numerous Chinese brands have showcased their advantages in innovative technology, premium quality and favorable cost, demonstrating China's status and influence in the global industrial chain.On April 23, the 2Phase of the 137Canton Fair officially kicked off. It is the first time that the Canton Fair focuses on "Quality Home". For the global visitors and buyers, it provides a one-stop home product purchasing platform. For the exhibitors, it offers an opportunity to fully display the innovative achievements of China's building materials industry in environmental protection and intelligent technology,improving the brands' competitiveness in the international market. As the leading brand in the customized home furnishing industry, Suofeiya demonstrated a brand-new one-stop living space solution featuring "Quality & Intelligent Manufacturing" with its 2025 new series on site. During the Fair, Suofeiya's booth saw a continuous surge in visitors and buyers, highlighting its brand awareness and product competitiveness in the global market.Suofeiya's 2025 global debut of Alpha Pro Series, Fayven Master Series and Riemann Series impresses visitors and buyers with aesthetic design and cutting-edge process. Inspired by Niemeyer curves, the Riemann Series creates a minimalist kitchen with metal lacquer doors and wing craved arc handles, integrating an intelligent island with streamlined lighting; Capturing the trendy quiet luxury style, the Alpha Pro bathroom vanity adopts PP skin-feel material that is both stain-resistant and durable, and a suite-style design that optimizes storage; Maintaining the Italian minimalism style, the Fayven Master wine cabinet is a masterpiece of complicated processes, including a harmonious blend of various materials, the same-color wrapping process of back-to-back crescent handles, and invisible zoned design. Behind this series of complex processes lies Suofeiya's powerful digital Industry 4.0 system and flexible manufacturing capabilities. Supported by a globally leading intelligent production system, Suofeiya achieves efficient, accurate, and stable delivery, continuously creating an ideal paradigm for global high-end customers.Suofeiya has always been at the forefront of intelligence and digitalization, becoming a focus of the industry and attracting media attention. In a recentinterview, Hao Jiang, Senior General Manager of Suofeiya Cabinet Manufacturing Center, said that, as early as 2016, Suofeiya successfully built Asia's first flexible manufacturing production line for whole-home customization and set up 8 production bases globally. Currently, Suofeiya's intelligent factory in Jiashan, Zhejiang, has completed the 5th iteration of the Industry 4.0, which means the entire procedure, involving design, production and installation, has been fully digitalized. With strong intelligent manufacturing capabilities and a comprehensive supply chain system, Suofeiya has successfully overcome the core challenges of high labor costs, low production efficiency, long supply cycles, and unstable product quality in the customized home furnishings industry.As the leading brand in the global customized home furnishing industry, Suofeiya has always adhered to the customer-centric approach, continuously improving its global service system. So far, Suofeiya has completed and delivered over 15,000 projects in more than 70 countries and regions, winning widespread praise with high-quality products and one-stop services.At this year's Canton Fair, Suofeiya gained high recognition from the industry and media with its outstanding intelligent whole-house solutions and strong global delivery capabilities, further strengthening its leadership in the custom cabinetry sector. Relying on a world-leading intelligent manufacturing system, Suofeiya demonstrated strong advantages in production efficiency and delivery capacity. Chen Wei, Vice President of Suofeiya Home Collection Co.,Ltd, said in an interview withthat China's home furnishing industry has now entered the global top tier in intelligent manufacturing. As an early mover in digital transformation, Suofeiya has built several smart factories in China meeting Industry 4.0 standards, giving it a clear edge in global competition——Suofeiya's production efficiency is 125% higher than comparable German production lines, and its robotic panel sorting accuracy is nearly 100%. Experts have rated its intelligent application level as internationally advanced and leading.During the 137Canton Fair, Suofeiya won high recognition from the industry and media for its excellent smart whole-home solutions and strong global delivery capabilities, further consolidating its leading position in the whole-home customization field. Ann An, Director of the Overseas Business Division, said in an interview withthat the Canton Fair sets up the "Quality Home" for the first time this year. Suofeiya provides overseas buyers with a new experience of one-stop all-category purchasing through its full-category, intelligent, and systematic whole-home customization solutions. This significantly improves purchasing efficiency and fully demonstrates the new advantages of Chinese home furnishing brands in the field of advanced technology and intelligent manufacturing.April 25th witnessed the success of the 2025 Overseas Franchise Summit & Evening Banquet. The summit gathered many key potential customers to discuss Suofeiya's global strategy, share overseas market development trends and industry insights, focusing on industry pain points and seeking cooperation opportunities to jointly draw a new blueprint for global development.John Wang, President of Suofeiya Home Collection Co.,Ltd, pointed out in his speech that in the next five years, Suofeiya will increase investment and continue to accelerate its global layout to promote high-quality development of overseas businesses. Over the past three years, the scale and sales volume of the overseas business division have both grown by more than 50% annually. As for delivery capabilities, Suofeiya has strengthened its design, production technology, logistics, and other service systems to ensure the smooth delivery and completion of each project, committing to efficient delivery and worry-free cooperation.Susan Pan, Vice President of Suofeiya Home Collection Co.,Ltd, introduced Suofeiya's operation in China, emphasizing the company's core competitiveness comes from "optimal product strength, leading manufacturing capability, and excellent innovation power." With continuous investment in R&D and innovation, combined with world-leading production equipment and a mature operational system in China, Suofeiya believes that cooperating with partners from all over the world is the key to exploring overseas market and achieving long-term development.Rico Jia, Project Director of the Overseas Business Division, combined practical experience of overseas projects to systematically analyze common industry pain points, comprehensively explaining the significant advantages of Suofeiya's strong supply chain system and one-stop solution in project implementation. Cloris Xiao, Franchise Manager of the Overseas Business Division, provided a detailed interpretation of the overseas franchise policy.During the summit, the guests have also been invited to visit the 4,500㎡exhibition hall where display all categories such as wardrobes, cabinets, whole cases, home products, and vanities. The guests spoke highly of Suofeiya's cutting-edge design concepts, innovative processes, and materials, as well as its one-stop whole-home solution. The global layout and future prospects of China's home furnishing industry were also met with high recognition and expectations at the summit.Looking to the future, Suofeiya will continue to fully tap into the potential of the overseas market, step up efforts to explore overseas business models, and strengthen project delivery and service capabilities. More importantly, Suofeiya will empower the high-quality development of global home furnishing industry guided by the "Quality & Intelligent Manufacturing" strategy, creating a new chapter for a better life with global partners.Website: https://global.suofeiya.com/ Email:
[email protected] WhatsApp: +8619966202249; +8618098179372Facebook / Instagram / LinkedIn: Suofeiya HomeHashtag: #Suofeiya
The issuer is solely responsible for the content of this announcement.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
30 minutes ago
- New Straits Times
US imports from China hit their 2020 minimum for second month in row in April
MOSCOW: The United States continued to reduce imports from China in April amid tightening trade policies, hitting their five-year minimum, a RIA Novosti analysis of US statistical data showed on Thursday. US imports of Chinese goods fell by 13 per cent month-on-month in April, amounting to US$25.4 billion. They were last lower during the COVID-19 pandemic in March 2020, when only US$19.6 billion worth of goods were imported. The US also reduced exports to China to US$8.2 billion, down from US$11.5 billion a month earlier. After high-level trade and economic talks in Geneva earlier in May, China and the US agreed to lower their reciprocal tariffs by 115 percentage points each for 90 days. Washington has cut tariffs on Chinese goods from 145 per cent to 30 per cent, while Beijing has reduced tariffs on American imports from 125 per cent to 10 per cent.
Barnama
33 minutes ago
- Barnama
Gold Futures End Lower Amid Positive US-China Developments
By Danni Haizal Danial Donald KUALA LUMPUR, June 6 (Bernama) -- The gold futures contract on Bursa Malaysia Derivatives ended lower today, as the gold market eased slightly following a promising phone call between United States President Donald Trump and Chinese President Xi Jinping, said an analyst. The call, which signalled improving diplomatic engagement between the world's two largest economies, helped calm investor nerves over potential trade and geopolitical tensions. According to SPI Asset Management managing partner Stephen Innes, the development reduced demand for safe-haven assets such as gold, contributing to the price easing. 'The Trump-Xi call has reduced safe-haven demand for US assets, keeping gold within a tighter trading range. 'Additionally, despite the positive tone of the Trump-Xi conversation, the precious metal remains closely tied to the movement of the US dollar, with traders hoping that an earlier-than-expected US Federal Reserve rate cut will weaken the greenback,' he told Bernama. The spot-month June 2025 contract fell to US$3,371.80 per troy ounce from US$3,400.90 yesterday, while the July 2025 contract dropped to US$3,380.30 from US$3,409.40. The August, September and October 2025 contracts decreased to US$3,393.80 per troy ounce from US$3,422.90 yesterday. Trading volume increased to 109 lots from 38 lots on Thursday, while open interest rose to 122 contracts from 62 contracts.
Focus Malaysia
an hour ago
- Focus Malaysia
Muted recovery outlook for Malaysian glove makers as sales volumes decline
THE Malaysian glove sector remains under pressure as persistent oversupply, cautious customer sentiment, and pricing competition continue to weigh on recovery prospects. The latest quarterly results from glove manufacturers under Public Investment Bank (PIB)'s coverage reflected a sequential decline in sales volumes, mainly due to earlier frontloading activities by US customers. 'We gather that customers remain cautious, with most adopting a wait-and-see stance, delaying sizeable purchases amid uncertainty from changes in tariff policy,' said PIB. In light of subdued demand visibility in the near term, PIB downgrades their sector call to Neutral from Overweight. The recent results from Malaysian glove manufacturers under their coverage indicate a quarter-on-quarter (QoQ) decline in sales volume, primarily due to earlier frontloading activities by US customers. While tariff adjustments have narrowed the average selling price (ASP) gap between China and Malaysia, China's glove prices remain relatively uncompetitive in the US market (USD27/1k pcs vs. Malaysia's USD20/1k pcs at an 80% tariff). However, the recent invocation of emergency powers has prevented President Trump from enacting broader tariff hikes. Assuming a more conservative scenario where China faces only a 10% reciprocal tariff, China's ASP will be at USD24/1k pcs, significantly closing the pricing gap with Malaysia. Additionally, Chinese producers may absorb part of the tariff cost to defend market share. This will likely keep global ASPs subdued and limit near-term recovery for Malaysian glove makers. Despite losing market share in the US market, Chinese glove manufacturers are aggressively increasing market share in the non-US market especially EU, pricing as low as USD14-15/1k pcs. China is currently expanding capacity outside of China in a bid to retain global competitiveness. 'We observed a 6% decline in natural latex, while nitrile butadiene prices fell by 22% between April – May 2025 compared to the Jan – March 2025 period,' said PIB. While this provides some buffer to sustain operating margins, it also limits the potential for upward revision in ASPs. We anticipate that overall raw material prices to stabilise in the second half of 2025. Meanwhile, USD has weakened against MYR to 4.30 level in May. Nevertheless, PIB does not anticipate any material impact on operating costs or profitability, as USD-quoted raw material costs only constitute 30% of total costs. Any cost savings in ringgit term will act as natural hedge against a lower translated revenue. The Malaysian glove sector remains under pressure, dragged by ongoing oversupply and subdued demand visibility. Key customers continue to adopt a cautious, wait-and-see approach, holding back on large-volume orders amid lingering market uncertainty. Meanwhile, raw material costs are trending lower, providing some cost relief but limiting the upside potential for ASPs. Given the subdued near-term outlook, PIB downgrades the sector rating to Neutral. —June 6, 2025 Main image: ASEAN Briefing
