‘Sinners' Passes Box Office Milestone No Original Film Has Reached in 8 Years
On Saturday, Warner Bros.' 'Sinners' reached a box office milestone that no original film has achieved in eight years: $200 million in the U.S. and Canada.
Driven by critical and audience acclaim that has made it a must-see for millions of Americans, Ryan Coogler's musical vampire horror hit is the highest domestic grossing original movie since the Pixar movie 'Coco,' which grossed $210 million during its Thanksgiving run in 2017.
'Sinners' has passed that total before inflation adjustment with an estimated domestic total of $216 million after four weekends in theaters. The loss of Imax screens to Marvel Studios' 'Thunderbolts*' has done little to slow its momentum, enjoying a fourth weekend total of $23 million that alone is higher than the opening weekend of any horror film since Paramount's 'Smile 2' last October.
Sporting a reported $90 million budget and a rare agreement to return rights to the film to Coogler in 25 years, 'Sinners' was a big risk for Warner's film studio chiefs Michael De Luca and Pam Abdy as they seek to build relationships with filmmakers via big-budget original titles like Paul Thomas Anderson's upcoming 'One Battle After Another.'
That risk has paid off in a big way. While overseas grosses are low at $69 million, 'Sinners' will pass $300 million worldwide in the coming week and turn a profit theatrically. It is also setting itself up for plenty of post-theatrical revenue with its early Oscar buzz that should play into strong interest in premium on-demand and Blu-Ray sales and could potentially boost streaming subscriptions upon its release on Max.
As for the rest of its box office run, 'Sinners' is on pace to gross at least $275 million domestic. That would be enough to make it the highest grossing live-action original film before inflation adjustment since Alfonso Cuaron's 'Gravity' in 2013.
Beyond that, passing $292 million domestic would put it above Christopher Nolan's 'Inception' to become the highest grossing original film of the past 15 years, and crossing $300 million would make it the first original film to do so since the highest grossing film of all time, 'Avatar.'
The post 'Sinners' Passes Box Office Milestone No Original Film Has Reached in 8 Years appeared first on TheWrap.
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