Shein steps up Europe charm offensive to offset US tariff fallout
MAILYS PENE-LASSUS
PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted its focus after the U.S. clamped down on small parcels.
The Singapore-headquartered Chinese retailer is firefighting on many fronts.
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