BeautyTok Can Be Intimidating To Navigate, So Here Are 38 Tried-And-True Products That Are Worth Your Time

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20-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
It's only a matter of time before you, too, are shouting from the TikTok rooftops about this beloved hair mascara wand and these $6 bronzing drops.
1. Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby.
Amazon
Check out a TikTok of the Clinique Pop Lip + Cheek Tinted Oil in action.
Promising review: "I've fallen in love with this color. It looks amazing on anyone. The lip oil is long lasting and looks beautiful on my cheeks too. It doesn't dry out my lips or feel too sticky." — Jane
Get it from Amazon for $27.
2. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Psst — one reviewer compares this to the coveted $59 Givenchy version before they changed the formula!
Amazon, www.amazon.com
3. Olay Super Serum Body Wash makes anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.amazon.com, Amazon
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin).
4. And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast.
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Check out a TikTok of the Olay Super Cream in action.
Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing." — Tricia D.
Get it from Amazon for $34.94.
5. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
www.amazon.com
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." — Meg B.
Get it from Amazon for $6.97.
6. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Amazon
Dae is a small business that specializes in haircare and styling products.
Check out a TikTok of the taming wand in action.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer!
Get it from Amazon for $17.99.
7. E.l.f.'s Squeeze Me More Lip Balm Duo with some real "Laneige, but make it cheap" energy. This mango and watermelon duo is actually the oh-so-tropical remix of the brand's wildly beloved Squeeze Me More Lip Balm that came out last year, so reviewers are already obsessed with how lightweight, hydrating, and deeelicious these go-to balms are.
www.amazon.com, Amazon
Check out a TikTok of the lip balm duo in action.
Promising review:"My favorite lippie. I am absolutely in LOVE with E.l.f. products. The consistency is rich and stays on your lips for hours. Considering the cost, these have quickly become my go-to lip product." — Paula Johnson
Get it from Amazon for $8 (and check out five other flavors, including Vanilla Frosting, here!).
8. Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ your beauty routine without breaking the bank (or compromising your skin!).
www.amazon.com, Amazon
Check out a TikTok of the Drop of Sunshine Bronzing Drops in action.
Promising review:"I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don't need to use much. Reasonably priced for the amount. I would say buy it." — Incognito
Get it from Amazon for $5.99.
9. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in four shades).
10. Mixsoon Bean SPF 50 Sunscreen with an ~airy~ texture, making this K-beauty staple perfect for anyone who loves a good SPF but hates the icky sticky feeling of it. This feather-light, hydrating sunscreen plays so well with makeup that it's about to become the primer of your ✨dreams✨.
www.amazon.com, Amazon
Psst — you might recognize the brand because it's behind the TikTok-famous "glass skin" staple, Mixsoon Bean Essence Serum!
Check out a TikTok of the Mixsoon sunscreen in action.
Get it from Amazon for $14.99.
11. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy
Get it from Amazon for $5.53 (available in two styles).
12. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
13. And L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes.
Amazon
Check out a TikTok of the Latte Brown mascara shade in action.
Promising review: "I have been searching for a brown mascara and this is it! It's the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I'm so happy with it! I set up a subscribe and save so I don't run out!" — jeanielemo
"I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." — Garden Girl
Get it from Amazon for $9.97 (also available in three other shades of black).
14.
Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok has spent years going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. It's so beloved that Eos recently released a matching Vanilla Cashmere Shave Oil!
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." — Samantha
Get it from Amazon for $8.98.
15. And Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas, helping spare you from razor burn and ingrown hairs.
www.amazon.com
Check out a TikTok about the Eos Cashmere Skin Shave Oil.
Promising review: "I am absolutely loving this serum! I t creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I'm impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It's a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" — Shay
Get it from Amazon for $7.99 (available in three scents).
16. Differin Acne Treatment Gel for prescription-strength acne care *without* the hassle of paying to see a dermatologist. This not only helps clear breakouts by helping with skin cell turnover to clear out pores and calm inflammation, but helps prevent them over time. The key to this is patience, patience, patience — a lot of reviewers mention seeing excellent results after the first month of use!
www.amazon.com
Head's up that you should definitely use sunscreen while applying this product and build up your use gradually, because retinoids are very strong! A lot of users also see a "purge," when their acne is temporarily worse as the product starts to take effect, so be on the lookout for that, too.
Promising reviews:"[This] has completely transformed my skin. I used to get hormonal acne every single month. I still get it now, but far less often and severely. Differin has really made a big difference in my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically, one day, my skin looked amazing. It's worth a try for sure!" — Britt
"This product is amazing. I saw it on TikTok, and it did not disappoint. This is literally the only product I've come across that actually works overnight! It's better than any acne patches or serums. I highly recommend!" — Diana Elizabeth Nunez
Get it from Amazon for $14.49+ (available in two packaging styles).
17. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Check out a TikTok of the nail veil in action.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K
Get it from Amazon for $15 (available in nine shades).
18. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
This treatment is for all curl types!
Promising review: "I love this hair conditioner. I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
"Winter is here, and my hair desperately needed new products. I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" — MamaAKC
Get it from Amazon for $9.99.
19. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works!
Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard
Get it from Amazon for $11.93.
20. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn't have to wait for it and pay less. Can't go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." — Ramona L. Corona
Get it from Amazon for $19.
21. A set of freckle makeup pens to give you an oh-so-realistic sunkissed constellation of freckles in different shades and sizes even when your makeup is covering your actual freckles. (Nice TRY, foundation!!)
www.amazon.com, www.amazon.com
Promising review: "The lightest color works well for me for a natural look. I use this to accentuate my nose freckles if any makeup is over them. It stays pretty well, too!" — corabro
"I've always loved freckles and when I saw these on TikTok, they lived up to the hype! So cute without the commitment of getting them tattooed on." — Darian
Get a set of four from Amazon for $8.99 (available in two sets — a chestnut and dark brown set and a light brown and natural coffee set).
22. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff
Get it from Amazon for $13.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
23. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens
Get it from Amazon for $19.99 (available in 12 shades).
24. Good Molecules Pineapple Exfoliating Powder so effective that reviewers gleefully compare it to the $68 Dermalogica version. This gentle, foaming powder is formulated with natural rice starches and pineapple, kiwi, and papaya extracts, and should be used three to four times weekly to help gently break down dead skin cells for a brighter, more refreshed flow.
Amazon
Good Molecules is a small business that specializes in affordable skincare products.
Check out a TikTok of the Pineapple Exfoliating Powder in action.
To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing.
Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." — Chris
Get it from Amazon for $16.
25. Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic.
www.amazon.com
Check out a TikTok of the Maybelline Teddy Lip Tints in action.
Promising review: "I have been on a hunt for The Lipstick for my 20 plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." — Kate Lynch
Get it from Amazon for $9.97 (available in ten shades).
26. Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨.
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala
Get a set of four from Amazon for $19 (also available in a set of 16).
27. TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 98,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned.
TruSkin is a small business that specializes in botanically-infused skin nutrition products.
Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I'm only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that's it!" — Rebekah
Get it from Amazon for $21.41+ (available in two sizes).
28. Sol De Janeiro Brazilian Milky Leave-In Conditioner not only defrizzes your hair, softens it, and protects it from heat, but leaves you smelling like the oh -so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out.
www.amazon.com, www.amazon.com
Reviewers also use this as an easy detangler both for themselves and for their kiddos!
Check out a TikTok of Sol de Janeiro leave-in conditioner in action.
Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte
Get it from Amazon for $28.
29. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well!
www.amazon.com, www.amazon.com
Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what's there not to like?" — Rachael
"I bought this because I saw so many videos on TikTok. It is an amazing product and it stays on so much longer. The color is amazing." — Jesus Morales
Get it from Amazon for $7.40+ (available in five shades and combo packs).
30. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser you may just give "holy grail" status if you've got sensitive skin — this gentle but effective blend of niacinamide, ceramides, and prebiotic thermal water is designed to remove excess oil and cleanse pores while still preventing dryness and protecting your skin barrier.
www.amazon.com
Promising review: "I have sensitive skin, so finding a cleanser that works without irritating my skin can be tricky. This foaming cleanser was both gentle and effective. It left my skin feeling clean and refreshed without causing any discomfort, and it wasn't too drying. I'm really happy with the results and will definitely continue using it!" — PkH4207
"I was influenced to buy this product from a viral TikTok skincare routine. I must say that I am impressed! I love the lather of this face wash. My skin feels cleaner and softer after using! I've used this after my oil cleanser and as my a.m. face wash for the past two months. It is a nice amount of product for the price a little goes a long way! Definitely recommend!" — Alexis Perry
Get it from Amazon for $17.99.
31. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchland in action.
Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R.
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
32. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
www.amazon.com, Amazon
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review:"I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." — Sandy G
"I initially saw this product come up on TikTok and was curious, so I went to read the reviews. After seeing how much success some people had, I decided to give it a try! I've struggled with random hormone breakouts, blackheads, cystic acne — you name it! I've tried medical-grade, antibiotics, topicals, but nothing has consistently cleared my skin. Now, I've only been using it twice a day for a week, but I have zero red pimples or breakouts." – CarlyC
Get it from Amazon for $12.99 (also available in multipacks).
33. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when that winter dryness is coming for your 'do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review:"I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." — Marina M.
" I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished." — Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
34. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus.
www.amazon.com, www.amazon.com
Check out a TikTok of the Briotech spray in action.
Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It's a miracle worker." — Squid466
Get it from Amazon for $16.49+ (available in four sizes and in multipacks).
35. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.
www.amazon.com
Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" — wo1995
Get it from Amazon for $14.30.
36. A pack of the internet-beloved Mighty Patch Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto open zits to help drain them and reduce that sore feeling overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
www.amazon.com, www.amazon.com
Promising review:"I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face. My skin is so clear now. Will always have these in my house from now on!" — Kiara Galloway
Get it from Amazon for $12.99.
37. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work.
www.amazon.com, www.amazon.com
Promising review:"First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back-ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." — Kelsey B.
Get it from Amazon for $7.99.
38. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara
Get a pack of 50 from Amazon for $17.95.
Reviews have been edited for length and/or clarity.