US Mother's Day spending to reach $34.1 bn in 2025: NRF
Consumer spending on Mother's Day is expected to reach $34.1 billion this year, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is up from last year's $33.5 billion and follows closely behind the record of $35.7 billion in 2023.
Around 84 per cent of US adults are expected to celebrate this holiday, with average spending per person estimated at $259.04, about $5 more than in 2024.
Of those celebrating, 57 per cent are shopping specifically for a mother or stepmother, 23 per cent for a wife, and 12 per cent for a daughter, the NRF said in a press release.
Online shopping remains the top destination this year at 36 per cent, followed by department stores at 32 per cent, specialty stores at 29 per cent, and local or small businesses at 25 per cent.
'Mother's Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending. Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings,' said NRF vice president of industry and consumer insights, Katherine Cullen.
Flowers remain the most popular gift category, with 74 per cent of consumers opting for them, followed by greeting cards (73 per cent) and special outings such as dinner or brunch (61 per cent).
Total spending on jewellery is expected to reach $6.8 billion, while $6.3 billion will be spent on special outings and $3.5 billion on gift cards. Spending on flowers is forecast to reach $3.2 billion, and spending on greeting cards is expected to total $1.1 billion.
Nearly half of consumers, around 48 per cent, say that finding a gift that is unique or different is most important to them, followed by 42 per cent who prioritise a gift that creates a special memory. Gifts of experience continue to be popular post-pandemic, with 36 per cent of men planning to gift experiences this year, up from 29 per cent in 2019.
Consumer spending on Mother's Day 2025 in the US is expected to reach $34.1 billion, up from $33.5 billion last year, according to the NRF. Around 84 per cent of adults plan to celebrate, spending an average of $259.04. Most are shopping for mothers or stepmothers. Online remains the top shopping destination at 36 per cent, followed by department and specialty stores, and small businesses.
Fibre2Fashion News Desk (HU)
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India Today
3 days ago
- India Today
From gifts to gratitude: India's new way of celebrating fathers
The Rise of Gifting for Dads: How Father's Day is Becoming a Major Gifting Occasion in India. For decades, Father's Day remained a relatively low-key celebration in India, often eclipsed by culturally rooted occasions like Raksha Bandhan or Mother's Day. But that's starting to change. As emotional expression gains acceptance amongst younger Indians, there's a clear shift in how fatherhood is perceived and Today spoke with Avi Kumar, Chief Marketing Officer, FNP, to understand how gifting is becoming a central part of this evolving Father's Day STRONG PROVIDERS TO EMOTIONAL ANCHORSIn Indian households, fathers were traditionally seen as providers—present, but often emotionally reserved. Now, a generational shift is bringing fathers into a more emotionally connected light. 'Father's Day gifting in India remained modest for years,' says Avi Kumar. 'But younger consumers are rewriting the script. Gifting is no longer just an obligation—it's becoming the language of emotional connection.'This redefined image of fatherhood—affectionate, involved, and emotionally available—is now finding its way into how families celebrate the PERSONAL TOUCH TAKES PRIORITYOne of the strongest trends in recent years is the move away from generic gifts like ties or toolkits. Today's consumers are seeking out gifts that carry personal meaning—customised keepsakes, memory-filled photo albums, hobby-based hampers, and even letters of heartening is not just the increase in gifting volume,' says Avi Kumar, 'but the intention behind it. People want to give something that reflects who their father is—not just what he does.'This indicates a deeper emotional investment in making Father's Day more than just symbolic—it's becoming 2 AND 3 TOWNS JOIN THE CELEBRATIONInterestingly, the momentum isn't restricted to big metros. Thanks to improved digital access and the influence of social media, smaller towns are embracing Father's Day with growing enthusiasm.'Digital access has democratised celebration culture,' notes Avi Kumar. 'We're seeing increased traction from Tier 2 and 3 towns. The emotional sentiment behind Father's Day is resonating widely, not just in urban India.'It's a sign that celebrating dads is becoming an all-India phenomenon, cutting across geographies and JUST A TREND—A CULTURAL TURNING POINTThe rise in Father's Day gifting isn't just a passing commercial uptick; it's a reflection of changing societal values. Emotional awareness, especially toward father figures, is no longer a taboo.'This isn't just a commercial trend—it's a cultural evolution,' affirms Avi Kumar. 'Gifting occasions grow when sentiment meets expression. Today's consumers are finally articulating what earlier generations often left unsaid.'WHAT PEOPLE ARE GIFTING DADS TODAYadvertisementFrom thoughtful gestures to grand expressions, here's what's trending in Father's Day gifting:Personalised gifts: From engraved pens to photo collages and custom accessoriesThemed hampers: Grooming kits, fitness boxes, or snack collections curated to match dad's interestsExperience-based gifting: Spa sessions, game tickets, subscriptions, or even short getawaysDigital expressions: Interactive videos, voice notes, and virtual surprise partiesThis shift highlights the growing desire to make Father's Day more meaningful, rather than just ticking a Day in India is no longer just another imported occasion—it's becoming a heartfelt celebration of connection and gratitude. Gifts today aren't just material—they're carriers of meaning, memory, and Avi Kumar aptly sums up, 'This is more than a market movement; it's an emotional awakening.'For a generation learning to express affection more openly, Father's Day is a moment to pause, reflect, and say what was once left unsaid: Dad matters—and he deserves to be celebrated, not just remembered.
Indian Express
6 days ago
- Indian Express
Meta upgrades online ad tools to let brands optimise for value and profit
Meta is making changes to its ads ecosystem to let advertisers share information about the types of outcomes they value and how they measure success. The company announced updates to its suite of advertising tools such as Value Optimization, Incremental Attribution, and Value Rules on Wednesday, June 4. It said that advertisers who were focused on maximising the value of conversions rather than the total number of conversions saw a 12 per cent higher return on ad spend (ROAS) on average. For example, a business using value optimisation with a $200 campaign budget would prefer $500 in revenue from three sales for a ROAS of 2.5 over $400 in revenue from four sales for a ROAS of 1.25. Hence, Meta said it has accordingly rolled out updates to its existing value optimisation solution. 'In an era of AI-enabled advertising where the best performing campaigns are those that have flexibility to find the most relevant customers, our goal is to help advertisers guide our ads system to optimize for the outcomes that are most important to their business,' Meta said in a statement. This comes just days after reports indicated that Meta plans to let brands fully create and target ads using its AI tools by the end of next year. A brand could provide a product image and a budget, and Meta's AI would generate the ad, including image, video and text, and then determine user targeting on Instagram and Facebook with budget suggestions, according to a Wall Street Journal report. While most advertisers consider purchase size or profit to be ROAS, some calculate the metric based on value associated with a custom event or a non-purchase standard event, such as getting someone to make their first purchase, or having someone sign up for a subscription. For such advertisers, Meta said it is testing the ability for them to share data through a Conversions API that highlights the profit driven from a sale. The company provided the example of Laura Geller, a beauty brand that was able to improve its ROAS through its ad campaigns on Meta after using the upgraded ad products. '. Compared to their business as usual campaigns focused on new purchasers, they were able to increase ROAS by 46 per cent,' Meta said. In addition, advertisers on Meta will also now be able to share more granular click-level attribution information, such as an individual click credited with a conversion, with the tech giant. Meta also supports Analytics integrations of Adobe Advertising, Northbeam, Rockerbox, Triple Whale, and other partners.
Fibre2Fashion
21-05-2025
- Fibre2Fashion
US retail sales show modest growth in April despite tariffs
US' overall retail sales in April rose by 0.1 per cent month-on-month (seasonally adjusted) and 5.2 per cent year-on-year (unadjusted), according to the US Census Bureau. This compares with a 1.7 per cent month-on-month increase and a 5.2 per cent year-on-year rise in March. Shoppers remained engaged in April despite ongoing concerns over tariffs on imported merchandise, according to National Retail Federation (NRF) chief economist Jack Kleinhenz. He noted that while tariffs affected spending decisions, consumer spending remains steady, supported by positive job and wage data, as well as lower energy prices. 'Consumers are still spending despite widespread pessimism fuelled by rising tariffs,' Kleinhenz said. 'While tariffs may have weighed on spending decisions, growth is coming at a moderate pace and consumer spending remains steady, reflecting a resilient economy. The momentum and willingness to spend is being supported by positive data on jobs and wages along with lower energy prices.' US shoppers stayed engaged in April despite tariff concerns, with retail sales up 0.1 per cent month-over-month and 5.2 per cent year-over-year. Core sales rose 5.1 per cent year-over-year. NRF chief economist Jack Kleinhenz noted that while tariffs affected spending, consumer spending remained steady, supported by positive job and wage data and lower energy prices. April's core retail sales as defined by NRF — based on the census data but excluding automobile dealers, gasoline stations and restaurants — were down 0.1 per cent seasonally adjusted month-over-month but up 5.1 per cent unadjusted year-over-year. Core sales were up 3.4 per cent year-over-year on a three-month moving average and up 3.8 per cent for the first four months of the year, NRF said in a press release. Last week, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported that core retail sales were up 0.9 per cent seasonally adjusted month-over-month in April and were up 7.11 per cent unadjusted year-over-year. That compared with an increase of 0.4 per cent month-over-month and 5.07 per cent year-over-year in March. As the leading authority and voice for the retail industry, NRF provides data on retail sales each month and also forecasts annual retail sales and spending for key periods such as the holiday season each year. Fibre2Fashion News Desk (RR)
