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Four new businesses announced for Eastview Mall

Four new businesses announced for Eastview Mall

Yahoo11-04-2025

Eastview Mall in Victor has signed four new tenants, mall owner Wilmorite announced Friday.
∎ Capital One Café, a full-service coffee bar, will open its first location in the Northeast in a 3,758-square-foot spot outside Dick's House of Sport. Customers don't need a Capitol One account to patronize the business.
∎ Fries Fries Fries, which serves French fries, poutine and hot dogs, will open in the food court between Famous Wok and Pita Chik. Its original location is at Destiny USA, and the Eastview operation will be its second.
∎ Fabletics, which sells fashionable activewear, will open its first upstate New York store at Eastview in an 1,800-square-foot space between White House Black Market and Sephora.
∎ Rowan, which sells all hypoallergenic jewelry and offers piercing by licensed nurses, will open its first upstate parlor in 645 square feet of space in the Von Maur wing between Vera Bradley and Free People.
Wilmorite did not provide a timeline for the openings.
Current tenant Amita's Xpress Spa will return to its former 1,286-square-foot space just inside Entrance 3 near The GAP.
Pop culture specialty retailer Box Lunch will move to a 2,413-square-foot space in Main Court between Aeropostale and LEGO.
And denim retailer Buckle will relocate to a 5,000-square-foot space between Abercrombie & Fitch and Brooks Brothers.
Previously announced retailers PacSun (Pacific Sunwear) and Aur Society will open in the coming weeks. PacSun will be in the JCPenney wing, and Aur Society will be in the Main Court across from Brooks Brothers.
Reporter Marcia Greenwood covers general assignments and has an interest in retail news. Send story tips to mgreenwo@rocheste.gannett.com. Follow her on X @MarciaGreenwood.
This article originally appeared on Rochester Democrat and Chronicle: Four new businesses announced for Eastview Mall

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