Tesco to reduce prices of these items by 50% after 7pm

Wales Online

30-05-2025

Tesco to reduce prices of these items by 50% after 7pm
Customers who visit the supermarket chain at a certain time of day may be eligible for a discount on a range of products.
Tesco have introduced a new scheme in order to limit food waste
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Tesco shoppers keep a look out; the supermarket giant has announced a change to its pricing strategy for certain items, with discounts being applied after 7pm. Tesco is slashing the price of various baked goods in stores across the UK as part of an effort to "prevent good food from going to waste".
When heading down the bakery section, customers might notice signs under products stating: "From 7pm, our loose bakery products are reduced by 50%". This initiative has been noticed by eagle-eyed shoppers and shared on platforms such as the popular Facebook group, Extreme Couponing and Bargains UK.
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A recent post informed the group's 64k followers: "Spotted this in my local Tesco Express - not sure if all stores, but maybe useful to someone." The post included a picture of some croissants and chocolate twists on a shelf with the '7pm' label next to them, which also notes: "Excludes bread and gingerbread".
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With the cost of living crisis putting pressure on household budgets throughout the UK, the half-price offer is likely to be a hit with consumers. Following the post, one wrote: "Good if you have a Tesco within walking distance!"
Another added: "Used to be 5pm but they changed it to 7pm to fit in line with reductions on fridge and other bakery items.", reports Yorkshire Live.
Upon contacting Tesco, a spokesperson said: "Markdowns on fresh products continue to be popular and help to prevent good food from going to waste."
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They added: "If we can't sell food, we redistribute it to charities and community groups, and offer it to colleagues for free."
The spokesperson went on to say that participating stores have implemented reductions on bakery products daily to combat food waste, noting: "Whilst this is generally at around 7pm, timings can vary by store."
In Tesco's bakery section, shoppers can find a variety of freshly-baked goods made available the same day. For a sweet treat, the store's all butter croissants are offered in plain, chocolate, and almond flavours at £1.20 each. However, with the 50% discount, from 7pm shoppers can bag one for 60p.
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This follow's Tesco's running trial where unsold items adorned with yellow stickers are being given away after 9.30pm in selected Tesco Express locations.
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The scheme is designed as a strategy to reduce food wasted and to aid those who could benefit from it. Tesco has been running a trial where unsold items adorned with yellow stickers are being given away after 9.30pm in selected Tesco Express locations. The scheme is designed as a strategy to reduce food wasted and to aid those who could benefit from it.
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Shoppers eager to take advantage of the offer should head to an involved Tesco Express branch post-9.30pm.
Any item bearing the yellow sticker label becomes complimentary when scanned at Tesco's self-service tills after the specified time. You are welcome to take these complimentary grocery items home.