Mukesh Ambani is preparing to expand business with this Chinese company, its name is…, plan is to…
Mukesh Ambani is preparing to expand business with this Chinese company, its name is…, plan is to…
Once a popular destination for trendy and affordable styles, Shein faced a setback when it was banned in India.
By Abhijeet Sen Edited by Abhijeet Sen
Advertisement
Mukesh Ambani- File image
Mukesh Ambani brings back Shein: In a significant development in India's fast fashion industry growth, Reliance Industries Chairman and India's richest man, Mukesh Ambani has partnered with Shein, the Singapore-headquartered Chinese fast‑fashion company for fast-fashion industry. As per the agreement, both Shein India and Reliance Retail are expected to scale India's garment supplier base from about 150 to 1,000 factories within a year. Here are all the details you need to know about the expansion plan of Mukesh Ambani's Reliance Retails with Chinese company Shein.
Readers must note that Shein, the global Chinese brand, famous for selling affordable clothing such as $5 dresses and $10 jeans directly from 7,000 suppliers in China is re-entering the Indian market (post its 2020 ban) through a licensing deal.
Advertisement ===
About Shein
Once a popular destination for trendy and affordable styles, Shein faced a setback when it was banned in India. Though Shein is poised to re-enter the Indian market soon, the GenZ fashion landscape has evolved significantly over the last few years paving the way for several strong players in fashion to establish themselves.
Mostly popular among 'under 30', Shein taps into the trends with daily fresh drops at affordable prices, making it a brand to reckon with, globally. Shein's model appeals to Gen Z's desire for quick trend adoption and constant variety, especially for its low-cost styles.
Advertisement ===
Mukesh Ambani's Shein vs Ratan Tata's Zudio
Shein's biggest competitor is going to be Ratan Tata's Zudio. The brand is famous for shoppers who seek trendy apparel at affordable prices. Zudio has quickly established itself as a go-to destination, focusing on offering fashionable clothing that is accessible to all, without compromising on style. The brand's collections, which are frequently updated, cover a wide range of categories including casual wear, workwear, and more, a report by IANS news agency said.
Zudio appeals to a diverse customer base, making it easy for shoppers to stay stylish wherever they are with its network of over 550 stores with emphasis on affordability which has made it one of the sought-after brands for modern Indian consumers.
(With inputs from agencies)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Print
35 minutes ago
- The Print
Remembering Emergency: When Janata govt launched it own cola — Double Seven
Named after the landmark year that brought the Morarji Desai-led Janata coalition to power, Double Seven was more than a beverage; it was a political statement in a bottle. The indigenous cola had an elaborate launch at the annual trade fair at Pragati Maidan. The newly elected Janata Party government had shown the door to Coca-Cola and unveiled its own fizzy response — Double Seven. The country's first 'sarkari cola' was launched as a symbol of economic self-reliance and political change. New Delhi, Jun 22 (PTI) In the summer of 1977, just after the 21-month Emergency ended and India turned the page on nearly three decades of uninterrupted Congress rule, a new political force was not the only thing bubbling to the surface. The Double Seven cola, popularly known as 'Satattar' (77 in Hindi) was manufactured and marketed by the makers of Modern breads – Modern Food Industries – a government-owned company. Interestingly, then MP H V Kamath was also awarded a cash prize for coming up with the name '77'. Although '77' was not ready for sale until 1978, the name was chosen because 1977 was the year of big changes in India — such as the end of the Indira Gandhi government and Coca-Cola. At the helm of affairs in the cola episode was then Industry Minister George Fernandes, who decided to throw Coke as well as IBM out of India over their refusal to follow the provisions of what was then the Foreign Exchange Regulation Act. Rahul Ramagundam wrote in Fernandes' biography 'Life and Times of George Fernandes' that the provision stipulated that foreign companies should dilute their equity stake in their Indian associates to 60 per cent. Fernandes wanted Coca-Cola Company to not just transfer 60 per cent of the shares of its Indian firm but also the formula for its concentrate to Indian shareholders. The company said it was agreeable to transferring a majority of the shares but not the formula, which it contended was a trade secret. The company exited the Indian market as the government denied a licence to import the Coke concentrate. Fernandes then introduced the indigenous drink '77'. The government asked the Central Food Technological Research Institute (CFTRI) in Mysuru to develop the formula. Sold with the tagline 'The Taste that Tingles', the cola did not strike the same chord with the public as Coca-Cola, amid tough competition from brands like Campa Cola, Thums Up, and Duke. 'I remember the launch of Double Seven at the annual trade fair at Pragati Maidan, a proud gift from the Janata Party, an indigenous drink supposedly superior than Coca-Cola and a stark reminder of Indira Gandhi's humiliating defeat in the recent general elections,' author Sunil Lala says in his book 'American Khichdi', published in 2009. Tata McGraw Hill's book 'Advertising Management: Concepts and Cases' also mentions Double Seven as an example of government branding and 'swadeshi' marketing gone awry. Hill cited the launch of Double Seven as a business school case study in government-backed branding, highlighting the campaign's missteps and beverage-market context of the late 1970s. The end of Double Seven, not so surprisingly, coincided with Indira Gandhi reclaiming power in 1980. Coca-Cola made a comeback in October 1993, post-liberalisation of the Indian market by the P V Narasimha Rao government and has maintained a strong presence ever since. Congress leader Shashi Tharoor has also referred to the episode in his book 'India: From Midnight to the Millennium and Beyond'. 'Heedless to the signal these exits sent to the world — whose brief hopes that a change of government might have led to a more welcoming investment climate were poured down the same drain as the Coke — the Janata ministers chose to celebrate the departures of these multinationals as a further triumph for socialism and anti-imperialistic self-reliance,' Tharoor wrote in the book. The Emergency was imposed 50 years ago on June 25, 1975, by the then prime minister Indira Gandhi. Triggered by political unrest and a court verdict invalidating Gandhi's election, the Emergency suspended civil liberties, censored the press and saw mass arrests of opposition leaders. PTI GJS DIV DIV This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
The Print
35 minutes ago
- The Print
Remembering Emergency: When Janata govt launched its own cola — Double Seven
Named after the landmark year that brought the Morarji Desai-led Janata coalition to power, Double Seven was more than a beverage; it was a political statement in a bottle. The indigenous cola had an elaborate launch at the annual trade fair at Pragati Maidan. The newly elected Janata Party government had shown the door to Coca-Cola and unveiled its own fizzy response — Double Seven. The country's first 'sarkari cola' was launched as a symbol of economic self-reliance and political change. New Delhi, Jun 22 (PTI) In the summer of 1977, just after the 21-month Emergency ended and India turned the page on nearly three decades of uninterrupted Congress rule, a new political force was not the only thing bubbling to the surface. The Double Seven cola, popularly known as 'Satattar' (77 in Hindi) was manufactured and marketed by the makers of Modern breads – Modern Food Industries – a government-owned company. Interestingly, then MP H V Kamath was also awarded a cash prize for coming up with the name '77'. Although '77' was not ready for sale until 1978, the name was chosen because 1977 was the year of big changes in India — such as the end of the Indira Gandhi government and Coca-Cola. At the helm of affairs in the cola episode was then Industry Minister George Fernandes, who decided to throw Coke as well as IBM out of India over their refusal to follow the provisions of what was then the Foreign Exchange Regulation Act. Rahul Ramagundam wrote in Fernandes' biography 'Life and Times of George Fernandes' that the provision stipulated that foreign companies should dilute their equity stake in their Indian associates to 60 per cent. Fernandes wanted Coca-Cola Company to not just transfer 60 per cent of the shares of its Indian firm but also the formula for its concentrate to Indian shareholders. The company said it was agreeable to transferring a majority of the shares but not the formula, which it contended was a trade secret. The company exited the Indian market as the government denied a licence to import the Coke concentrate. Fernandes then introduced the indigenous drink '77'. The government asked the Central Food Technological Research Institute (CFTRI) in Mysuru to develop the formula. Sold with the tagline 'The Taste that Tingles', the cola did not strike the same chord with the public as Coca-Cola, amid tough competition from brands like Campa Cola, Thums Up, and Duke. 'I remember the launch of Double Seven at the annual trade fair at Pragati Maidan, a proud gift from the Janata Party, an indigenous drink supposedly superior than Coca-Cola and a stark reminder of Indira Gandhi's humiliating defeat in the recent general elections,' author Sunil Lala says in his book 'American Khichdi', published in 2009. Tata McGraw Hill's book 'Advertising Management: Concepts and Cases' also mentions Double Seven as an example of government branding and 'swadeshi' marketing gone awry. Hill cited the launch of Double Seven as a business school case study in government-backed branding, highlighting the campaign's missteps and beverage-market context of the late 1970s. The end of Double Seven, not so surprisingly, coincided with Indira Gandhi reclaiming power in 1980. Coca-Cola made a comeback in October 1993, post-liberalisation of the Indian market by the P V Narasimha Rao government and has maintained a strong presence ever since. Congress leader Shashi Tharoor has also referred to the episode in his book 'India: From Midnight to the Millennium and Beyond'. 'Heedless to the signal these exits sent to the world — whose brief hopes that a change of government might have led to a more welcoming investment climate were poured down the same drain as the Coke — the Janata ministers chose to celebrate the departures of these multinationals as a further triumph for socialism and anti-imperialistic self-reliance,' Tharoor wrote in the book. The Emergency was imposed 50 years ago on June 25, 1975, by the then prime minister Indira Gandhi. Triggered by political unrest and a court verdict invalidating Gandhi's election, the Emergency suspended civil liberties, censored the press and saw mass arrests of opposition leaders. PTI GJS DIV DIV This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
Mint
44 minutes ago
- Mint
Israel-Iran conflict effect? India ramps up crude oil imports from Russia, US in June 2025
India has increased its crude oil purchases from Russia and the United States in June 2025, as the import volumes from the two nations exceed the combined volumes from Middle Eastern suppliers amid the market volatility due to the Israel-Iran conflict, reported the news agency PTI. India's primary suppliers for crude oil in the Middle East are nations like Saudi Arabia and Iraq. This comes amid US President Donald Trump's announcement that America had carried out coordinated airstrikes targeting three nuclear facilities in Iran. Indian refiners are expected to import 2 million to 2.2 million barrels of crude oil per day in June 2025, marking the highest level of russian oil imports in the last two years, according to the agency report citing Kpler data. The crude oil imports from Russia were at 1.96 million barrels per day in May 2025. This expected hike in volumes is also set to beat the total volumes bought from Gulf nations like Iraq, Saudi Arabia, the UAE and Kuwait, as per the report. On the crude imports on the US front, Indian refiners' crude oil imports from the United States' also jumped to 4,39,000 barrels per day in June 2025, compared to their 2,80,000 barrels per day levels in the previous month. The data report also showed how the full-month projects from crude oil imports from the Middle East into India stood at 2 million barrels per day, lower than the May 2025 levels, according to the agency report. India started importing cheaper oil from Russia soon after the Russia-Ukraine war in February 2022 due to the higher discounted rates post the economic sanctions from the United States. India buys nearly 5.1 million barrels of crude oil, which is then refined to be converted into fossil fuels like petrol and diesel However, so far in the Israel-Iran conflict, there have been no crude oil supply cuts or disruptions in the oil trade, which can potentially drive up oil prices around the world. 'While supplies remain unaffected so far, vessel activity suggests a decline in crude loadings from the Middle East in the coming days,' Sumit Ritolia, Lead Research Analyst, Refining & Modeling at Kpler, told the news agency. 'Shipowners are hesitant to send empty tankers (ballasters) into the Gulf, with the number of such vessels dropping from 69 to just 40, and (Middle East and Gulf) MEG-bound signals from the Gulf of Oman halving,' he said. The global situation of uncertainty caused by the raging Israel-Iran war now risks Tehran retaliating by closing the Strait of Hormuz. The Strait of Hormuz is a strategically important trade passage for global crude oil as the strait links the Gulf of Oman, the Arabian Sea, and the Persian Gulf. According to multiple media reports, the Strait of Hormuz handles nearly a quarter of the world's oil trade. Hence, any potential move to close the passage will result in the escalation of the already raging war. Experts cited in media reports indicate that if there is an oil supply disruption, crude prices can jump to $400 per barrel. 'Yet, Kpler analysis assigns a very low probability to a full blockade, citing strong disincentives for Iran,' Ritolia told the news agency. The route serves as a major route for world oil and LNG export transit, and agency reports show that India imports nearly 40 per cent of all its crude oil and nearly 50 per cent of its gas imports from the Strait of Hormuz, which links to many Gulf nations. The Kpler data cited in the agency report also estimates that in case any disruption happens, it will result in 24 to 48 hours of isolation before major nations like the US step in to counter the retaliation. Meanwhile, the agency also highlighted that Russian oil imports are detached from Hormuz and are imported via the Suez Canal, Cape of Good Hope, or the Pacific Ocean. 'If conflict deepens or there is any short-term disruption in Hormuz, Russian barrels will rise in share, offering both physical availability and pricing relief. India may pivot harder toward the US, Nigeria, Angola, and Brazil, albeit at higher freight costs,' said the expert cited in the agency report. As of 19 June 2025, Russian crude oil accounted for 35 per cent of India's total crude imports. The Indian refiners are watching the geopolitical landscape and are likely to adjust procurement strategies to prioritise energy security, supply stability, and commercial viability if risks in the Middle East escalate, according to the agency report.
