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13 Fan-Fave Canadian Products That Started On "Dragon's Den," Canada's Version Of "Shark Tank" — And Totally Put American Products To Shame

13 Fan-Fave Canadian Products That Started On "Dragon's Den," Canada's Version Of "Shark Tank" — And Totally Put American Products To Shame

Buzz Feed12-03-2025

With the ongoing (will they or won't they) tariffs hitting Canada, lots of us have become laser-focused on buying local. And this sounds difficult on the surface, but as it turns out, there are TONS of Canadian companies that made it big — and that are worth supporting.
More often than you'd think, a mega-successful Canadian company started on Dragon's Den — AKA our version of Shark Tank (although Dragon's Den did come first, I'll have you know).
So to spread the love for Canadian businesses, I've compiled a list of some big brands that actually started on Dragon's Den. Here we go!
1. SAXX Underwear
CBC / Via youtube.com
What is it? SAXX is an underwear brand, but they also sell swimwear and other clothes.
What episode? Season 2, Episode 7
Did they get a deal? Nope! But the episode totally transformed SAXX and made them a huge name.
2. Smart Sweets
CBC / Via youtube.com
3. Knixwear
What is it? Knix started as a leak-proof period underwear brand, but they now sell all kinds of undergarments and clothes.
What episode? Season 9, Episode 3
Did they get a deal? Indeed! The founder and president, Joanna Griffiths, left with $300,000 for 20% of the company — also from Jim Treliving.
4. Balzac's Coffee Roasters
CBC / Via cbc.ca
What is it? Balzac's is a coffee shop with locations all over Ontario. It's pretty stunning, if you ask me, and their drinks are to die for.
What episode? Season 6, Episode 1
Did they get a deal? Yes! The founder made a deal with Arlene Dickinson. She got her exact offer of $350K for 20%.
5. Endy Sleep
CBC / Via Facebook: endy
What is it? A mattress company, known to be one of the most successful companies on Dragon's Den! They're now owned by Sleep Country Canada.
What episode? Season 12, Episode 6
Did they get a deal? Yes, with three dragons! They got $1 million for 7.5%, which is the biggest deal in the show's history.
6. Hush Blankets
CBC / Via cbc.ca
What is it? Hush Blankets now sells all kinds of sleep-related products — bedding, sheets, mattresses, you name it — but the product they showcased on Dragon's Den is their weighted blanket. They're also owned by Sleep Country Canada now.
What episode? Season 14, Episode 4
Did they get a deal? All of the investors were in, and they ended up accepting $400K for 8% from Jim Treliving and Lane Merrifield. Not only did they get two investors, but they also got it for 2% less than their original offer!
7. OMG Delicious
CBC / Via cbc.ca
What is it? This one is a chocolate candy company. They make delicious loaded clusters — and they're pretty addictive, TBH.
What episode? Season 6, Episode 16
Did they get a deal? Yes! They got $250K for 50% of the company, partnering with Arlene Dickinson.
8. Holy Crap
CBC / Via cbc.ca
What is it? Holy Crap is an organic cereal brand that specializes in high-fibre options.
What episode? Season 5, Episode 7
Did they get a deal? Yes, they did! The founders accepted Jim Treliving's deal of $120K for 20% of the company.
9. FixMeStick
CBC / Via youtube.com
10. PUR Gum
CBC / Via youtube.com
What is it? Gum! But "better for you" gum, because it's aspartame-free, gluten-free, and a whole lot healthier.
What episode? Season 9, Episode 20
Did they get a deal? They got $1 million dollars from Arlene Dickinson and Jim Treliving, in exchange for 15% of the business.
11. Awake Chocolate
CBC / Via cbc.ca
What is it? Caffeinated chocolate. Every bar of chocolate is equivalent to a cup of coffee! As someone who hates the taste of coffee, this makes me feel seen.
What episode? Season 7, Episode 15
Did they get a deal? Yes, with Kevin O'Leary and David Chilton. They gave him 20% for $200K...with 7.5% royalty until the capital is returned. Don't ask me what that last part means, though.
12. Mistura Beauty
CBC / Via cbc.ca
What is it? Mistura Beauty sells a six-in-one beauty powder. It works as foundation, concealer, blush, bronzer, lipstick, and eyeshadow.
What episode? Season 4, Episode 1
Did they get a deal? The founder, Andie, got $200K for 25% from W. Brett Wilson!
13. Flytographer
CBC / Financial Post / Via youtube.com

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