Emblems Collection Announces First Flagship with Lucknam Park Hotel & Spa
A British heritage icon is set to become the inaugural property of Accor's newest luxury collection brand, embodying Emblems' vision of timeless elegance, character-rich design, and intimate hospitality.
Currently operating as a renowned country house hotel, Lucknam Park will officially join the Emblems Collection in Q4 2025. This landmark moment will see the British icon as the first Emblems property celebrating intimate luxury, unique character, elevated design, and bespoke service - marking a significant milestone in the global journey of the Emblems brand.
Emblems is Accor's most exclusive collection brand, designed to craft tomorrow's legacy through addresses of exceptional character. With a highly selective approach focused on the world's most coveted locales, Emblems seeks intimate, human-scale properties with a residential flair. These include emblematic suites and villas, and personalized service tailored to aesthetic-minded travellers and locals alike. The brand celebrates timeless beauty, artistic mastery, and place-driven design - where each hotel becomes both a cultural landmark and a sensory experience.
Lucknam Park, Emblems Collection will join the Heritage category - celebrating its glorious past while ushering in a new era of contemporary relevance. The property will undergo thoughtful enhancements that preserve its identity while aligning with the Emblems ethos of "Artisans of the Extraordinary" — offering guests an experience where luxury is personal, storied, and sensorial.
Located just six miles from the UNESCO-listed city of Bath, Lucknam Park blends classic English charm with standout features: a Michelin-starred restaurant, an award-winning wellness spa, a renowned equestrian centre, and 500 acres of landscaped parkland. Its 42 individually designed rooms and nine luxurious cottages make it a sought-after countryside escape for discerning travellers.
Emblems Collection looks forward to unveiling Lucknam Park, Emblems Collection, in late 2025 - offering guests a renewed invitation to experience one of Britain's most cherished estates, now part of a charismatic and refined global collection.
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