
How Austin became the robotaxi capital of America
The robotaxi race is heating up in Austin. A decade after Google's self-driving car project quietly tested on the city's streets, a new wave of autonomous vehicle companies is setting up shop. Waymo, now a dominant force in San Francisco, is expanding to the city. Tesla is preparing to debut its long-promised robotaxi. And smaller players like Zoox, Avride, and ADMT are using the Texas capital as a proving ground.
What was once a fringe experiment is now a high-stakes industry comeback, deep in the heart of Texas.
'You have a regulatory environment that's keen to capitalize on these developments,' says Alison Brooks, research vice president for worldwide public safety at IDC. 'At the same time, it's a blue city in a red state that's predisposed towards alternative vehicles that are more environmentally friendly.'
The self-driving companies converging on Austin
The only fully deployed and operational robotaxi company in Austin is Waymo. In 2023, the company announced it was expanding testing to 'the city that keeps it weird,' more than two years after its Phoenix launch. Since its March launch, Waymo now has about 100 robotaxis in Austin, making up 20% of local Uber trips. 'By expanding our partnership with Uber to Austin, we were able to bring Waymo rides to residents and visitors in Austin even faster,' a representative for Waymo tells Fast Company.

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