Latifa Alshamsi shares her morning to evening beauty routine

Emirates Woman

17-04-2025

Beauty
by Sarah Joseph
2 hours ago
My morning routine is all about prepping my skin for the day ahead. I start with a gentle cleanse, followed by a hydrating toner and an essence to boost moisture. I always use a high-performance serum, usually something from Augustinus Bader or EviDenS de Beauté, to support skin regeneration. A rich yet lightweight moisturiser follows, and I never skip SPF – it's the most important step to protect my skin. Since I prefer a minimal makeup look, I focus on having a well-hydrated and healthy complexion. How does your evening routine differ?
My evening routine is more about repair and nourishment. I double cleanse to remove any traces of SPF and the day's impurities, then use a more potent treatment serum – sometimes a retinol or a peptide-rich formula. I also apply an eye cream and finish with a deeply hydrating night cream or an overnight mask for extra glow. What are your go-to skincare products?
I'm very selective with my skincare and rarely switch products. Augustinus Bader's The Rich Cream is a staple for me – it delivers intense hydration and helps with skin renewal. I also love EviDenS de Beauté The Serum for its anti-ageing benefits. When I need an extra boost, I use La Prairie's Skin Caviar Luxe Cream for its lifting and firming properties. Are you a fan of masks?
Absolutely. I love using hydrating and brightening masks a few times a week. EviDenS de Beauté's Special Mask is my go-to when my skin needs a glow boost, and I swear by Augustinus Bader's Face Mask for deep nourishment. How would you describe your approach to makeup?
I believe less is more. My focus is always on good skin rather than heavy coverage. I prefer light, breathable foundations or tinted moisturisers that enhance my skin rather than mask it. A touch of concealer, some blush for a natural flush, and I like to focus on the eyes so my staple eyeliner look with black mascara. What can always be found in your makeup bag?
A hydrating lip balm, a multi-use cream blush, and a tinted sunscreen – these are my essentials. I also keep a high-quality brow gel because well-groomed brows frame the face effortlessly. Which fragrances are your current favourites?
Right now, I'm obsessed with Givenchy Garçon, which has this elegant yet unexpected warmth, and Byredo Animalique, a unique scent that feels both sophisticated and feminine. Talk us through your hair routine.
I keep my hair routine simple but effective. Using a sulphate-free shampoo and a deeply nourishing mask instead of regular conditioner is important to me. I always wash my hair at a salon to make sure it's taken care of properly. What is the most unusual item in your makeup bag?
Probably a gua sha tool. I love using it in the morning to reduce puffiness and boost circulation – it makes a huge difference in how my skin looks and feels. The Hero Buys