Nike delays launch for new brand with Kim Kardashian's Skims
The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.
NikeSkims, the joint brand that was announced in February with the aim of selling training footwear, apparel and accessories in the ultra-competitive women's activewear market, will launch its first collection sometime later this year — though a firm release data remains uncertain, people familiar with the matter told Bloomberg News.
'We expected the first 'comprehensive collection' would be available during the quarter that ended in May,' Nike CEO Elliott Hill told investors just a few months ago.
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4 The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims is being pushed back due to production delays.
Instagram/@SKIMS
But that timeline has quietly slipped.
The holdup stems from production issues, sources told Bloomberg News, though Nike is still aiming to launch the collection before year-end.
The delay has left eager shoppers waiting for a glimpse of the inaugural products, which remain under wraps — with no confirmation yet on whether there will be a preview or teaser drop before the full release.
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Despite the lag, both companies are deeply invested in the joint venture.
Nike is banking on the star power of Kardashian — entrepreneur, reality TV icon, and social media juggernaut — to revitalize its women's business and reassert cultural relevance amid slowing growth.
For Skims, the partnership with the world's largest athletic brand could catapult it beyond underwear and shapewear and establish a foothold in the competitive activewear space.
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4 The delay has left eager shoppers waiting for a glimpse of the inaugural products, which remain under wraps — with no confirmation yet on whether there will be a preview or teaser drop before the full release. A Skims store, above.
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Nike, which unveiled the collaboration in February after more than a year of secrecy, has built a dedicated team to oversee the brand.
The division includes staff from both Nike and Skims, along with newly hired designers still being brought onboard. The venture is expected to produce a line of training gear, including shoes, clothing, and accessories.
The collaboration comes at a critical time for the sportswear giant.
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Shares of Nike have tumbled more than 20% since the start of the year, while the broader S&P 500 index has climbed 2%.
4 For Skims, the partnership with the world's largest athletic brand could catapult it beyond underwear and shapewear and establish a foothold in the competitive activewear space.
Nike
Investors will be paying close attention for updates when Nike announces its fourth-quarter earnings on June 26.
Hill, who returned from retirement last year to lead the company, has emphasized the importance of energizing Nike's women's division as part of a larger turnaround strategy.
The NikeSkims partnership, he told shareholders in March, would deliver a 'comprehensive collection' that could reignite momentum.
4 Nike's CEO said in March the partnership would deliver a 'comprehensive collection' that could reignite momentum.
Nike
While the timeline has slipped, expectations remain sky-high.
The global launch is still planned for 2026, and insiders say the companies are determined to get the details right — even if that means making fans wait a little longer.
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The Post has sought comment from Skims and Nike.
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