Air New Zealand named most attractive employer for 2025
Survey insights
The annual research, which surveyed 3,960 New Zealand workers as part of a global study involving 170,000 respondents across 34 countries, seeks to identify the most appealing employers and reveal the shifting priorities of jobseekers.
Air New Zealand's recognition marks its third consecutive win and ninth overall, reflecting its strong reputation for financial health, interesting job content and a positive workplace image.
MBIE took second place, with ANZ New Zealand climbing significantly in the rankings, moving from 17th in 2024 to 3rd in 2025. ASB and BNZ also featured within the top ten, signifying a resurgence in the financial services sector's appeal.
Financial institutions, once perceived as conservative career choices, are now seen as offering not only stability but also opportunities in technology and innovation.
Employer perspectives
Nikki Dines, Air New Zealand Chief People Officer, said, "We're incredibly proud to be named New Zealand's most attractive employer, it's a real privilege and a reflection of the fantastic people who make Air New Zealand what it is. Their hard work, passion, and commitment to our customers and to each other are what make this airline special. We're committed to creating an environment where our people feel supported and can grow their careers. Together with our people and their unions, we'll continue to look for ways to improve and shape a workplace we can all be proud of."
Jennifer Nathan, MBIE Chief People Officer, commented, "Placing as the second most attractive employer in New Zealand for 2025 is the result of MBIE's ongoing commitment to supporting an inclusive workplace, a values-led culture and structured professional development pathways for our people. MBIE's strong brand as an employer is also bolstered by the importance of the work that we do to grow New Zealand for all. It's a purpose that resonates and contributes to our positive reputation as an organisation and a desirable place to work."
Tim Horgan, ANZ New Zealand General Manager of Talent and Culture, said, "It's great to see that ANZ New Zealand has improved its rankings as an attractive place to work. It's a huge achievement for the whole ANZ whānau, and really reflects our focus on building a fantastic organisational culture. Our people are a vital part of what makes ANZ New Zealand special and we take pride in creating an inclusive workplace which enables people to grow, thrive and deliver great customer outcomes. It's a competitive employment market out there, so I'm really pleased to see that ANZ New Zealand's reputation is resonating so strongly with potential employees."
Sector trends
Financial services showed particular momentum this year, with ANZ, ASB, and BNZ all making significant gains. Banks were recognised for providing financial strength, job security, flexibility, and a good reputation. IBM also saw a substantial rise, moving to 4th from 63rd last year, and Hato Hone St John secured 5th place, up from 14th.
Brooke Nelson, General Manager of Randstad New Zealand, commented on the resilience and adaptability seen among this year's top employers:
"In a year of extraordinary change, these organisations have proven their resilience, innovation, and commitment to their people. Air New Zealand's continued reign as New Zealand's Most Attractive Employer is a testament to its iconic employer brand and dedication to creating an outstanding workplace for its people. A big shout out to the financial services sector this year, with an impressive turnout reflecting a shifting perception of banks as attractive career destinations for professionals at all levels. Congratulations to all the organisations who have demonstrated leadership and excellence in 2025's Randstad Employer Brand Research—your achievements set the benchmark for workplaces across New Zealand."
Job market shifts
The research highlights a decline in job switching intent, down 3% from last year, suggesting employers have an opportunity to focus on long-term retention strategies.
Sixty-seven percent of workers, especially among Millennials and Gen Z, now see learning and development as a key value offering, particularly in the context of tighter wage growth.
"Upskilling isn't just a nice-to-have anymore – it's what keeps people engaged, motivated and loyal. Yet with the rapid pace of AI and tech advancements, many workers feel unsure about how to keep up. Employers are uniquely positioned to bridge this gap by offering clear, accessible training programmes that make learning part of the everyday experience. By investing in employee development, organisations not only future-proof their workforce but also build stronger loyalty and retention."
Employee priorities
The study found that a pleasant work experience has for the first time overtaken job security as the most important factor for jobseekers, noted by just a one-point margin.
Workers increasingly seek employers that demonstrate respect, recognition, and empathy as part of their daily culture. Feeling valued has become the second-most significant motivator for engaged staff, behind work-life balance, and is a primary concern for disengaged employees after compensation.
"People don't stay for free lunches - they stay for cultures where they feel seen, heard and respected. In a climate where pay rises are limited, the employee experience becomes the real differentiator. A values-driven, empathetic culture - where simple gestures like regular check-ins, clear communication that bridges digital distance and even saying thank you are the norm - can be a powerful retention tool."
Changing work expectations
The evolving expectations of New Zealand workers have prompted a broader reconsideration of career trajectories, with some changing industries and others pursuing entrepreneurial opportunities enabled by technology. There is increasing demand for work arrangements that favour lifestyle flexibility, autonomy, and alignment with personal values.
"Employees are increasingly redefining work on their own terms, moving beyond traditional career paths to embrace new opportunities. Some are shifting industries, while others are turning side hustles into full-time ventures. With AI and digital tools lowering barriers to entrepreneurship, more people are prioritising work that offers lifestyle flexibility. This shift isn't just about work-life balance—it's about living differently, whether through fewer hours, greater autonomy, or work that aligns with personal values. As this evolution fuels demand for upskilling and career mobility, employers must adapt to remain competitive in a workforce that no longer follows a one-size-fits-all model."
Top employers
The final top ten for 2025 reflects a varied group of organisations that have prioritised culture, learning, and employee experience. Notable entries include IBM and Hato Hone St John, alongside established names from the financial sector and Air New Zealand.
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