Schwarzkopf Professional holds Mumbai showcase with Mira Kapoor
Schwarzkopf Professional hosted a runway show for hair at the St Regis in Mumbai to debut its 'Hair by Schwarzkopf Pro' event in India and launch its new colour trend 'Lived-in' with Bollywood celebrity Mira Kapoor.
The event was designed to mark a milestone celebration of the brand's 125-year global legacy and 25 years in India, Schwarzkopf Professional announced in a press release. The showcase brought together global artistry, trend innovation, and technical precision, reinforcing Schwarzkopf Professional's commitment to elevating global salon standards.
The highlight of the event was the India launch of Lived-In, the brand's biggest colour trend of the year. Designed for modern clients seeking low-maintenance hair colour with seamless regrowth and rich dimension, the trend was presented in three custom-toned variations, Toffee, Mocha, and Biscoff, tailored for Indian hair textures and skin tones. Schwarzkopf Professional collaborated with Sassoon Academy for the first time in India to introduce the trend, led by international educators Richard Ashforth and Matthew Carroll.
Schwarzkopf Professional's Hair Artist Kollektiv brought the trend to life with intuitive blending and soft-root work using the IGORA colour range. Mira Kapoor, the brand's hair muse, walked as showstopper wearing a Lived-In look created by Vaishakhi Haria. The event was attended by salon owners, hairdressers, and industry professionals from across the country.
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