Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 2025
Hyundai Motor Company and Plus unveiled a shared vision at the Advanced Clean Transportation (ACT) Expo 2025 in Anaheim, California, outlining how their collaboration on autonomous hydrogen-powered fuel cell trucks aims to accelerate the development of a hydrogen-powered freight network in the United States.
The collaboration pairs Hyundai Motor's hydrogen-powered XCIENT Fuel Cell truck with Plus's AI-based autonomous driving software, SuperDrive™, proposing a scalable and cost-effective solution to long-haul freight that aims to reduce the carbon footprint of commercial transportation.
'Hyundai Motor believes in a sustainable future powered by advanced fuel cell technologies', said Jim Park, Senior Vice President of Commercial Vehicle and Hydrogen Business Development at Hyundai Motor North America. 'We hope to continue our partnership with Plus to add autonomous driving capabilities to XCIENT Fuel Cell trucks in the future and provide our fleet operator customers with additional solutions that improve road safety and freight efficiency. The concept shared today shows why we value this partnership and the vision for what autonomous hydrogen fuel cell trucks can deliver.'
David Liu, CEO and Co-Founder of Plus, added: 'Autonomous hydrogen fuel cell trucks are a transformative step forward in sustainable freight. By combining self-driving and zero-tailpipe emission technologies, we are laying the groundwork for a cleaner, more efficient transportation system that meets the demands of today and the needs of tomorrow. We are excited to showcase a concept for the sustainable future we expect to create with innovation-driven partners like Hyundai Motor.'
A Scalable Pathway to Hydrogen Freight
In the concept video, Hyundai Motor and Plus outline a practical framework for deploying autonomous hydrogen fuel cell trucks along high-utilization hub-to-hub routes. The approach focuses on:
Initial deployment across major freight corridors to build early momentumStimulating demand for strategically placed hydrogen refueling stationsExpanding infrastructure to support a growing fleet and wider hydrogen use
Reinforcing scalability, as new routes drive further infrastructure investment and adoption
Autonomous hydrogen fuel cell trucks offer zero-tailpipe emissions, fast refueling, long driving range, quieter operation, and reduced maintenance. These features position Hyundai Motor's XCIENT Fuel Cell truck as an ideal candidate for continuous long-haul transport, particularly as the hydrogen ecosystem matures.
The video illustrates how this infrastructure can be built out incrementally, with each added delivery route increasing network efficiency and economic viability – benefiting not only autonomous trucks, but also other hydrogen-powered vehicles. Over time, this blueprint envisions a self-reinforcing cycle of vehicle adoption, infrastructure development, and lower operational costs per unit.
Clean logistics milestones of Hyundai Motor in the U.S.
Hyundai Motor is operating 30 XCIENT Fuel Cell trucks at the Ports of Oakland and Richmond through the NorCAL ZERO Project – the largest hydrogen truck deployment in North America. Since September 2023, these trucks have logged nearly 450,000 miles in zero-tailpipe emission freight transport, including container hauling.
In Georgia, 21 XCIENT trucks support logistics at Hyundai Motor Group Metaplant America under the HTWO Logistics initiative with GLOVIS America. Powered by on-site hydrogen production and refueling, the fleet handles nearly half of the plant's logistics. Hyundai Motor plans to scale this ecosystem globally and expand its HTWO hydrogen brand into an open collaboration platform.
© 2000 - 2025 Al Bawaba (www.albawaba.com)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Bawaba
a day ago
- Al Bawaba
Visa Cash App Racing Bulls (VCARB) Formula One™ Team Accelerates Racing Car Design with Neural Concept's Engineering AI
Visa Cash App Racing Bulls Formula One™ Team has deployed Neural Concept, the world's leading AI platform for engineering design to accelerate the team's car design and optimize aerodynamic performance through AI-powered, data-driven engineering workflows that enable faster design iteration and better-informed Concept's proprietary Engineering AI platform complements traditional Computational Fluid Dynamics (CFD) with high-speed predictive simulations. Engineers can use digital twins to evaluate thousands of design variants across complex 'multi-physics' environments that mimic real-world track conditions such as wind and temperature enables VCARB to explore more designs, unlocking new performance gains within every Mekies, Team Principal, Visa Cash App Racing Bulls said: 'In Formula One, every millisecond counts and innovation at the design stage can be the difference between leading the pack or falling behind. By integrating Neural Concept's cutting-edge Engineering AI into our aerodynamic development, we're unlocking new levels of speed and precision in our design process. This partnership allows us to explore more design variants, ultimately giving us a competitive edge where it matters most.'Pierre Baqué, CEO and co-founder of Neural Concept said: 'Formula One is the ultimate proving ground for Engineering Intelligence—where engineering decisions are pushed to their limits and every performance gain counts. At Neural Concept, our mission is to revolutionize engineering with deep learning and unlock a new symbiotic collaboration between human expertise and AI's analytic speed and power. This partnership with Visa Cash App Racing Bulls demonstrates how AI-driven design workflows can turn weeks of iteration into days, helping teams move faster, explore further, and stay ahead in the most competitive engineering environment on the planet.' Neural Concept platform is trusted by over 70 Original Equipment Manufacturers (OEMs) and Tier 1 engineering teams around the world including Bosch, General Motors, Airbus, OPmobility and integrates seamlessly with partner engineering solution ecosystems including NVIDIA and Siemens. © 2000 - 2025 Al Bawaba ( Signal PressWire is the world's largest independent Middle East PR distribution service.
Al Bawaba
a day ago
- Al Bawaba
Blind Spots and Wishful Thinking: Why Data Resilience Needs a Reality Check
For years, many organizations have been guilty of putting data resilience on the back burner. Over time, however, the rising tide of threat levels, regulations, and best practices has lifted all boats. Resilience is now firmly on the for a rethinkAwareness is only half the battle; preparedness is another matter. Now that industry benchmarks have improved so that organizations have a better idea of what to look for, they are waking up to an uncomfortable fact – they aren't as prepared as they ought to be. The Veeam report on data resilience among larger enterprises in collaboration with McKinsey found that key aspects of cyber resilience - even old-hat fundamentals like 'People and Processes - were regularly self-reported as significantly did we get here? And how can organizations shore up these shortcomings? For C-suite decision-makers, resilience perhaps isn't the most exciting or business-critical concern. Historically, it was often lumped in with general cybersecurity and assumed that it was already in place. Unfortunately, like most contingencies, the true value of data resilience can't be appreciated until things go wrong. Aside from the CISO, chief execs would often treat backup and recovery processes like you would an airbag. Forget it's in place at all, until you're involved in an incident, and then suddenly you're thanking your lucky stars you had it in law enforcement cracking down on some of the most prominent groups, including the likes of BlackCat and LockBit, there might have been an assumption that cyberattacks as a whole are trending down. But the reality couldn't be further from the truth. In the last year alone, 69% of companies faced an attack at one point or another, yet 74% still fell short of data resilience best practices. The threat is only evolving, with smaller groups and so-called 'lone wolf' attackers stepping into the gap. And with a new subsection of attackers comes a new set of methods, with the faster data exfiltration attack methods on the writing's on the wallThe same Veeam report, in collaboration with McKinsey revealed that 74% of participating enterprises lacked the maturity needed to recover quickly and confidently from a disruption. While cyber resilience gaps are often a case of 'not realising before it was too late', in this case, many of these deficiencies were self-reported. But if organizations are aware, why haven't they plugged these gaps?For some, it could be down to the simple fact that they've only just realized. The recent wave of EU-focused regulations, including notably NIS2 and DORA, has spotlighted the issue by requiring organizations to up their resilience across the board. In the build-up to their compliance deadlines over the last year, organizations had to critically assess their full data resilience, many for the first time, revealing a number of previously unknown blind no matter how they realized their gaps, organizations did not fall behind overnight. For many, it's happened incrementally with their data resilience standards not keeping up as new technologies and applications have been adopted. With most organizations implementing AI at will to stay ahead of the competition and optimize business processes, the impact on their data profiles has gone largely unnoticed. The sheer amount of data needed and generated by these applications has resulted in sprawling data profiles that fall far outside existing data resilience this with an underdeveloped understanding of modern data resilience, and you've got a recipe for disaster. It's often a case of 'you don't know what you don't know'. As a result, many organizations have been benchmarking themselves against the wrong yardsticks. Take your standard tabletop exercise, sure, it's better than nothing, but data resilience can't be measured on paper. In theory, their processes might work, but in reality, it's a whole other a step in the right directionSo, what's next? Rather than waiting for an incident to come along and put them to the test, organizations need to get comfortable with being uncomfortable. That means proactively uncovering and addressing gaps, however uneasy it might make them first step for any organization with below-par data resilience should be to gather a clear picture of your data profile. What you have, where it's stored, and why you do or don't need it. With this, you can reduce at least some of your data sprawl by filtering out any obsolete, redundant, or trivial data to focus on securing the data you actually need. Then, get to work securing the work doesn't stop there. Once you've got your shiny, new data resilience measures in place, it's time to stress test them. And not just once. Data resilience measures need to be consistently and comprehensively tested to push them to their very limits, much like in the real thing – cyber-attackers won't just stop when your systems start to creak a little. And they won't wait until the perfect through scenarios where key stakeholders are on annual leave, or where security teams are occupied with something else entirely, to expose all of the potential gaps in your measures. It might seem excessive, but otherwise, the first you'll hear about these vulnerabilities will be during or following a real a significant piece of work to undertake, but data resilience is worth every penny. According to the Veeam report, in collaboration with McKinsey, companies with advanced data resilience capabilities have 10% higher annual revenue growth than those lagging. That's not to say that improved data resilience will magically boost these figures for you, but bringing up your data resilience standards will inevitably have a knock-on effect on processes across the board. At the very least, you can be sure that cyberthreats will only grow more complex, and that data footprints won't be getting smaller any time soon. It's an issue that every organization will have to face, so jump in the deep end now before you get pushed beyond your limits by a cyber-attack.
Al Bawaba
2 days ago
- Al Bawaba
US 50% tariffs on metals take effect
June 4 (UPI) -- The United States' 50% tariffs on metals imported from nearly all nations took effect on Wednesday. President Donald Trump signed an executive order on Tuesday, doubling the tariffs on all aluminum and steel imported into the United States from 25% to 50% with only Britain receiving a reprieve as part of a trade deal between the two nations in May. "In my judgement, the increased tariffs will more effectively counter foreign countries that continue to offload low-priced excess steel and aluminum in the United States Market and thereby undercut the competitiveness of the United States steel and aluminum industries," Trump said in the order. Roughly 25% of all steel used in the United States is imported from abroad, with neighbors Mexico and Canada serving as the largest exporters of steel into the country. Mexican Economy Minister Marcelo Ebrard said Mexico would seek an exemption from the tariff increase while criticizing the move by the United States. "It makes no sense for the United States to levy a tariff on a product in which you have a surplus," he said. Canadian Prime Minister Mark Carney's office also said Canada was "engaged in intensive and live negotiations to have these and other tariffs removed. European Union Trade Commissioner Maros Sefcovic met with U.S. Trade Representative Jamieson Greer on Wednesday in an effort to work out an exemption on the 50% duty. Sefcovic posted to X Wednesday that the two had "a productive and constructive discussion." "We're advancing in the right direction at pace -- and staying in clsoe contact to maintain the momentum," he said. Britain was spared from the tariffs after signing the U.S.-U.K. Economic Prosperity Deal on May 8 that granted the United States the ability to fast-track exports including agricultural products, through British customs and market access for industrial products. Tuesday's executive order stipulated, however, that Britain could be subject to the 50% tariffs as soon as July 9 if it is determined that it has not "complied with relevant aspects of the deal." Gareth Stace, director general of U.K. Steel, said Tuesday that while the trade association for the British steel industry welcomes the 25% tariff break, "uncertainty remains over timings and final tariff rates, and now [United States] customers will be dubious over whether they should even risk making U.K. orders." "The [United States] and U.K. must urgently turn the May deal into reality to remove the tariffs completely," he said.
