Major change to iconic chocolate for limited time as shoppers urged to find ‘£10k bar' on supermarket shelves

The Sun

25-04-2025

A MAJOR change has been made an iconic chocolate as shoppers have been urged to find a £10k bar.
Lucky chocolate lovers have the chance to bag the tasty cash prize if they spot the rare packets.
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Nestle's Aero announced they're releasing a selection of "bubble-less" bars that look and feel the same as normal.
The company created a fake warning for customers alongside a comical video that showed "bubbles making their escape" from the factory.
Aero senior brand manager, Emily Lord, said: "If anyone finds a bubble-less pack, please reach out to us right away, and don't forget to keep your receipt and winning insert."
It comes as the firm tries to boost sales after revealed they sold 8.2million less packs last year.
But despite the decrease, the brand continues to maintain its £113.2 value.
This comes as shoppers are also rushing to pick up a rare Aero flavour which has been spotted at the store for the first time ever.
The new tropical version of the popular aerated chocolate bar has polarised fans in the months following its launch.
Aero Coconut flavour was initially only available in Premier stores across the UK.
But now, one eagle eyed shopper has spotted the unique flavour in their local B&M shop.
Sharing the good news in the Bargain Lovers Facebook group, the smart shopper exclaimed: "Finally Found It.
"£1.39 in BNM. Recently advertised as 'exclusive to Premier' shops but after a lot of searching around my hometown none of them had it in stock!.
"Cant wait to try it."
The bars are described as "smooth milk chocolate filed with coconut flavour bubbles" and come in a light blue wrapping, as opposed to the regular light brown and white packaging.
Its product listing adds: "Enjoy the light yet indulgent flavour of coconut in a chocolate bar with its unique bubbly aerated centre that melts in your mouth.
"This sharing bar is made of nothing but our famous bubbly chocolate.
"Enjoy every bubbly piece together when you spend time with the family, or indulge with friends when you're catching up.
"Break a piece off and feel it melt on your tongue as every single bubble is released, and revel in the pleasure of smooth chocolate.
"This much-loved chocolate is famous worldwide for its unique, bubbly texture, and has been for decades."
Fans of Aero have had mixed opinions about the new flavour.
Some described it as "yum" while others said the bar's taste was just plain "wrong".
Chocolate lovers also went wild for the return of a much-loved bar for the first time since the 1970s.
Nestlé relaunched a strawberry-flavoured Aero bar last year and chocolate lovers have been loving the nostalgic family favourite.
Chocoholics described the bar as "lovely", adding that it "taste[s] like strawberry milkshake".
Another added: "They were my fave as a kid... stock up cos they will disappear again soon!"
A third said: "Too moreish ate it in one sitting."
Chocolate and coffee giant Nestle confirms huge price hikes of supermarket favourites
By Emily Mee
KITKAT and Nespresso maker Nestle has revealed it's hiked the cost of its coffee and chocolate for customers.
The Swiss company said it's raised its prices by 2.1% overall - but for some items the hikes are in the double digits.
It blamed surging costs of coffee beans and chocolate.
"Despite the significant level of the increases in many markets, the actions were implemented with limited customer disruption," Nestle said.
Nestle produces a range of products, including chocolates, sweets, cereals, drinks, ice cream and pet foods.
Among its popular brands are Aero, Milkybar, Smarties, Nesquik, Milo, Haagen Dazs, San Pellegrino, and Felix cat food.
The company said it had better-than-expected sales growth of 2.8% in the first three months of the year.
The higher prices accounted for much of the rise.
Nestle said it had seen demand drop significantly following the price increases but it is now bouncing back.
It also warned there could be further impacts on customers due to higher global tariffs.
US President Donald Trump recently launched a global trade war when he announced major tariffs on dozens of countries.
The move has raised fears of a global recession, sent stock markets tumbling and caused economic uncertainty for businesses trading internationally.
Mr Trump has called on American companies to produce their products in the US to avoid costly tariffs.
But for chocolate makers this is near impossible as the key ingredient, cocoa, can only be grown in tropical climates.
On top of this, the price of cocoa has soared in recent years.
Farmers in West Africa, where 70% of the world's cocoa is harvested, have been struggling with climate-related issues that have decimated their cocoa production.
It's estimated 400,000 tons less of cocoa has been produced over the last few years, hiking the price significantly.
Over the last few decades, cocoa had cost around $2,000 a ton.
Last year it peaked at more than $12,000.
Nestle is not the only chocolate maker to have been forced to hike its prices as a result.
America's biggest chocolate producer, Hershey, last year raised the prices of its products.
It then saw falling customer demand and had its worst profit in seven years in 2024.
Swiss brand Lindt also said last month it would need to increase its prices by double digit percentages to offset the high cocoa prices.
It had already hiked its prices by 6.3% in 2024.
Chief financial officer Martin Hug said at the time: "Chocolate in the future will be more expensive than it has been two or three years ago. That's not just Lindt chocolate, that's chocolate in general."