Shaza Hotels eyes new opportunities with strategic growth plans
Dubai, UAE – Amid rising demand for regionally inspired hospitality experiences, Shaza Hotels is emerging as a leading regional brand poised for strategic expansion across the Middle East and key Muslim-friendly markets. With an ethos rooted in Eastern traditions and a progressive vision for the future, Shaza is one of the few brands successfully bridging the gap between regional identity and global appeal.
Shaji Abu Salih, Vice President, Business Development and Growth, Shaza Hotels and Mysk by Shaza, stated, 'Today, investors and travellers alike are placing greater value on culturally immersive brands that speak to local narratives. The beauty of regional brands like Shaza is our ability to be agile, authentic, and closely aligned with community values. This builds loyalty not only among guests but also among our partners.'
Shaza's focus on responsible growth, backed by strong distribution networks, digital transformation, and loyalty programmes tailored for regional travellers, is allowing it to scale sustainably while maintaining its distinct identity.
As global markets look to diversify offerings, the success of regional players like Shaza signals a shift in investor and guest confidence - from legacy luxury to meaningful, modern brands.
Shaza's growth journey continues on the Silk Route, fuelled by purpose and guided by heritage.
About Shaza Hotels
Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
With an impressive portfolio of iconic properties, including Shaza Doha in Qatar, The flagship Mysk Al Mouj in Muscat, Mysk Al Balad in Madinah and Mysk Al Fateh, Bahrain. Shaza continues its rapid expansion. Its upcoming openings this year in KSA, UAE and Orlando will further reinforce the brand's position as a leader in luxury hospitality.
As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide.
About Global Hotel Alliance (GHA) & Discovery Loyalty Program
Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. GHA represents a collection of 35 brands with over 500 hotels in 85 countries serving 25 million members, including Kempinski, Anantara, Tivoli, Omni, Pan Pacific, Marco Polo, JA Hotels and other reputable brands across the globe.
Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. Recently the programme has evolved to include an additional tier and flexible paths to upgrade through nights/stays, eligible purchases or the number of brands stayed, making it easier and faster for members to reach elite status. DISCOVERY members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers.
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