McDonald's CEO wants to speed up the process it takes to introduce new burgers
McDonald's CEO Chris Kempczinski said he intends to introduce new burgers and improve the chain's signature burgers at a faster rate.
To help speed up the process, Kempczinski, in an interview with the Wall Street Journal, said he's making changes in leadership and operations in the company aimed at making McDonald's move faster.
As part of the changes, Jill McDonald, who heads the company's international division, has been tapped to be the chain's first chief restaurant experience officer beginning May 1.
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She will soon lead a team responsible for the company's innovation, supply chains, and operations.
'I wanted one person who's actually looking at all these tech things through the eyes of the restaurant general manager,' Kempczinski said to the Journal. He didn't share what other changes would be made to speed up the burger making process.
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Kempczinski did hint at McDonald's potentially expanding its drinks menu.
'We just need to make sure that our menu offering doesn't give somebody a reason why they come to us for their food and they maybe go to the place next door to go get the beverage,' Kempczinski said.
Kempczinski's plans for the future come as some consumers opt to eat at home instead of dining out due to rising fast food prices.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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