Nutella launches new flavour for the first time in 60 YEARS
NUTELLA is launching a brand new flavour for the first time in 60 years.
Ferrero, which makes the spread, has revealed the new Peanut flavour will land on shelves from spring next year.
However, there is a catch - it will only be available in the USA.
The Sun has asked Ferrero if there are plans to bring the new Peanut Nutella spread to the UK and we will update this story when we've heard back.
News of the never-before-seen flavour, combining Nutella cocoa hazelnut spread with the taste of roasted peanuts, was unveiled in a recent Ferrero press statement.
Michael Lindsey, president and chief business officer of Ferrero North America, said: "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history.
"These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."
The launch of the new flavour is the first since 1964, beyond vegan Nutella alternatives.
Plant-Based Nutella launched in the UK last month, with shoppers able to buy a 350g jar for £4 from Sainsbury's.
It will be rolled out across other major UK supermarkets from next year.
The plant-based Nutella version combines the signature roasted hazelnut and cocoa flavours with chickpeas and rice syrup.
Mathieu Maggi, marketing director Nutella UK&I, Ferrero, said: "For over 60 years, millions of people around the world have been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based.
'Father of Nutella' dies on Valentine's Day aged 97 after helping to create world-famous hazelnut spread
'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste."
Upon the launch of the new vegan spread, Ferrero cited recent research suggesting 4.7% of UK adults - around 2.5million people - now follow a vegan diet.
The research it cited found a further 5.8% identify as vegetarian and 13% have a flexitarian diet.
Vanessa Brown, head of trademarks at the Vegetarian Society, said: 'We welcome Ferrero's efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets."
NEW CHOCOLATE PRODUCTS
It comes as Cadbury is launching a new Dairy Milk flavour bar in the UK this month - Dairy Milk Iced Latte.
The new bar combines classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces.
Four limited edition bars have also been introduced, with packaging that changes based on the temperature.
The chocolate maker also recently teased the launch of a new Cadbury White Dipped Twirl bar.
Details on the new limited edition flavour are thin, although some smaller online retailers are selling it from 99p.
Lidl shoppers have been going wild for a new Dubai-style pistachio spread landing on shelves.
The Della Sante chocolate cream spread combines the flavours of the insanely popular chocolate but in spreadable form.
The pots cost £4.99 or £3.99 for Lidl Plus members.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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