Carefree Kate Moss... but is all well at wellness brand?

Daily Mail​

03-05-2025

Taking the chance to soak up the glorious sunshine, Kate Moss looked carefree and relaxed as she went for a stroll with her dog Archie in Notting Hill last week.
But behind the smile, it appears the supermodel is far from happy.
For The Mail on Sunday can reveal that the 51-year-old's wellness brand – which was launched to much fanfare just three years ago – has proved a flop.
High-end stores stocking her products have slashed their prices, with some items even turning up for sale at huge discounts on a bargain-basement website.
Sources have told this newspaper: 'It's all completely over.'
Kate Moss looked carefree and relaxed as she went for a stroll with her dog Archie in Notting Hill last week
The Mail on Sunday can reveal that the 51-year-old's wellness brand – which was launched to much fanfare just three years ago – has proved a flop
High-end stores stocking her products have slashed their prices, with some items even turning up for sale at huge discounts on a bargain-basement website
Cosmoss was inspired by the model's new-found love of spirituality and sobriety after decades of wild partying
Cosmoss looked set to turn Ms Moss into Britain's answer to Gwyneth Paltrow, whose alternative lifestyle business Goop is worth millions
The wellness brand offers everything from teas and face creams to £125 'sacred mist' perfumes
Items can no longer be bought on the Cosmoss site, while others are being sold at knockdown prices on a clearance website called Discount Dragon
Cosmoss – which was inspired by the model's new-found love of spirituality and sobriety after decades of wild partying – was designed to complement her newly serene way of life in the Cotswolds countryside.
The wellness brand, which offers everything from teas and face creams to £125 'sacred mist' perfumes, looked set to turn Ms Moss into Britain's answer to Gwyneth Paltrow, whose alternative lifestyle business Goop is worth millions.
However, items can no longer be bought on the Cosmoss site, while others are being sold at knockdown prices on a clearance website called Discount Dragon, better known for selling cut-price shampoo and surplus supermarket food stock.
The brand's Sacred Mist spray, which normally costs £125, is on sale for just £39.99, while its Golden Nectar CBD Oil, which was once £105, is also available for £39.99.
The Face Cleanser, once touted as the core of the Cosmoss skincare 'ritual routine', is marked down from £48 to £11.99.
At Libert London Cosmoss stock is buried among a small table of items from other brands
Ms Moss - a notorious 'party girl' - lives by the mantra 'never complain, never explain'
At Liberty London, products are still on sale at full price but the Cosmoss counter has been dismantled
Ms Moss has failed to shed any light on the situation via her website
In March, Cosmoss attracted scrutiny after being threatened with compulsory strike-off action due to overdue accounts
Kate Moss strutted down the streets of Notting Hill in a denim mini skirt
Kate Moss opted to accessorize with large sunglasses and gold bangles
Kate Moss wore stacked necklaces around her neck, both with chile charms on
Kate Moss was seen laughing while holding her dog's chic red lead
The fashion legend browsed the multiple clothing shops in Notting Hill
Kate Moss appeared to enjoy some retail therapy - accompanied by her dog
Kate Moss kept it casual with a simple black vest and frayed denim skirt
Kate spent almost 2 hours inside vintage couture store 'Lovers Lane London'
Kate Moss and her assistant Fiona Young, walking Kate's dogs in Notting Hill,
'Lovers Lane London' closed its doors just for Kate, so she could shop in private
Meanwhile, Bond Street department store Fenwick has slashed its remaining stock by 30 per cent and Niche Beauty, once a stockist of the range, has nothing left to sell.
At Liberty London, products are still on sale at full price but the Cosmoss counter has been dismantled and what stock remains is hidden in the beauty department, buried among a small table of items from other brands.
Ms Moss, who lives by the mantra 'never complain, never explain', has failed to shed any light on the situation via her website.
In March, Cosmoss attracted scrutiny after being threatened with compulsory strike-off action due to overdue accounts. This was reversed without explanation.
A spokesman for Ms Moss and for Cosmoss did not respond to requests for comment.
Cosmoss was designed to complement her newly serene way of life in the Cotswolds countryside
The brand's Sacred Mist spray, which normally costs £125, is on sale for just £39.99
The brand's Golden Nectar CBD Oil, which was once £105, is also available for £39.99
The fashion icon swept away her golden locks, revealing a purple-stone pinky ring
Kate Moss proved she was still at the top of her game as she walked down the street
Kate Moss kept her shoes simple wearing ballet flats with criss cross details
Her pampered pooch appeared to be enjoying the bustling streets of Notting Hill
Lovers Lane London is iconic vintage store on Portobello Road
As soon as she left, the blinds were opened and the shop was back open for regular customers
Kate more a denim miniskirt and a black t-shirt with a black cardigan for the trip out
Kate Moss' assistant Fiona Young was laughing away as the pair walked the dogs in Notting Hill
The iconic vintage store where Moss shopped for almost two hours, shut its blinds while she browsed
Kate Moss proved quite the animal lover as she held two dogs
Moss styled her casual outfit with a giant wicker bag