Oysho in first UK deal as new headline sponsor of Cardiff Half Marathon
Inditex -owned international sport and leisure brand Oysho will become the new headline sponsor for the Cardiff Half Marathon, which returns to the Welsh capital on 5 October.
'Expanding its impressive list of sports event sponsorships as it continues to focus on running initiatives in Europe' Oysho said it was a 'particularly fitting collaboration' as the race, which is Wales' largest mass participation event, is now one of Europe's largest and best-known half marathons, attracting a field of more than 27,500 runners.
This is the first time Oysho, which offers a wide variety of technical collections for fitness, pilates, barre, yoga and running, has sponsored an event in the UK and participants at the Oysho Cardiff Half Marathon will get the chance to experience the brand's high-quality technical kit, as the brand will be providing a specially designed race day T-shirt for every runner.
Matt Newman, chief executive at event organisers Run 4 Wales, said: 'Oysho has a huge international footprint and is becoming increasingly popular in the UK with the opening of its London stores and twice weekly run clubs.
'With its commitment to health, fitness and running, Oysho is a perfect fit for the Cardiff Half which is dedicated to inspiring people to get active and seeing more people than ever join in from overseas.'
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