How a cement company is making the sidewalks of Lima, Peru, more accessible
Top-selling Peruvian cement brand Cemento Sol partnered with ad agency Circus Grey to make the sidewalks of Peru more accessible. In collaboration with the country's largest advocacy and service organizations for the visually impaired community, the Sightwalks project created cement tiles with coded markings detectable by an individual using a walking stick. The tiles feature tactile horizontal lines; the number of lines are associated with adjacent businesses, services, or venues. The project is both scalable and adaptable to any urban setting.
'Creativity can be a powerful tool,' says José Luis Rivera y Piérola, creative chairman and CEO of Grey Peru.
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