Radico Khaitan eyes super-premium whisky segment as Indian spirits market heats up
Radico Khaitan, one of India's leading spirits makers, announced its foray into the super-premium whisky segment in the first half of FY26, driven by rising demand for luxury alcoholic beverages in the country. The move comes as part of the company's broader premiumisation strategy, as Indian consumers increasingly trade up for high-end brands in the spirits market.
ADVERTISEMENT 'Radico Khaitan has achieved another outstanding quarter, closing FY25 with its strongest financial results to date,' said Lalit Khaitan, Chairman & Managing Director. 'We posted an impressive 18% year-on-year revenue growth and recorded our highest-ever full-year EBITDA of ₹668 crore—a testament to the success of our long-term strategic initiatives.'
The company has built momentum on the back of expanded backward integration, strengthened distribution, an active innovation pipeline, and effective consumer engagement.
Despite challenges such as rising grain and ENA (Extra Neutral Alcohol) prices and volume pressures in the regular category, Radico Khaitan maintained strong volume growth and margin expansion.'With the Indian spirits industry witnessing an increasing shift toward premium and luxury brands, we are well-positioned to capitalize on long-term opportunities in this evolving market,' Khaitan said.
Highlighting recent innovations, the company reported a 28% volume growth in Q4 FY25—the highest in three years—fueled in part by the launch of Ankahi Zaffran Spiced Liqueur, the first in its Ankahi Liqueur series.
ADVERTISEMENT Looking ahead, Radico plans to introduce two new luxury brands developed over the past two years, alongside the super-premium whisky. 'These launches represent a significant leap in Radico Khaitan's premiumization journey, reaffirming our belief that the best is yet to come,' Khaitan added.
ADVERTISEMENT With these introductions, Radico aims to address key gaps in its portfolio, bolster brand competitiveness, and capture growth in high-value categories. The company also expects robust double-digit growth in the Prestige & Above segment and is prioritising focused marketing, distribution expansion, and long-term shareholder value creation.
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