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Labubu fans left 'terrified' after discovering what's behind popular toy's fluffy exterior

Labubu fans left 'terrified' after discovering what's behind popular toy's fluffy exterior

Daily Mail​7 hours ago

The hottest new toy has stopped people in their tracks - and not for a good reason.
Labubus - plush, furry little dolls made by Chinese toy company Pop Mart - h ave become all the rage in recent months, with people all across the web scrambling to get their hands on one.
The $30 toy, which has big teeth, elf-like ears, and a fuzzy outfit, has caused such a stir that some A-listers are paying more than triple the price for it.
But now, social media users have discovered something about the bizarre new phenomenon that has left them 'terrified.'
One X, formerly Twitter, user recently went viral after they shared an image of the doll without its fluffy exterior - and people all across the web were horrified over what it looked like sans its iconic hooded outfit.
Without its endearing, soft clothes, the plastic toy's bald, oval-shaped head, bright eyes, and creepy, toothy smile looked pretty eerie.
The snap of the naked Labubu also showcased its short torso and claw-like feet, while revealing it features underwear with a bow underneath its fuzzy onesie.
'THIS S**T LOOKS HORRENDOUS WHAT THE F**K' the poster wrote - and many others were quick to agree.
They later shared that they hadn't originally taken the image, but that it had come from Chinese social media app, Rednote.
Others chimed in to express their horror at the de-clothed toy.
Someone compared it to a hairless cat, writing: 'Same mood.'
'POOR LABUBU,' another person lamented.
'[PLEASE] PUT IT BACK IN ITS [SUIT] PLEASE. THIS IS TERRIFYING,' a different user begged.
'Now why would you undress the Labubu? [It's] looking like when a man shaves off his beard and has no chin,' someone else compared.
Others yelled: 'WHAT THE HELL IS THAT,' 'PUT IT BACK ON OMG,' and, 'GET THAT OUTTA MY FACE EW.'
'The feet???' someone else questioned, referring to the toy's three-toed, alligator-like feet.
'PUT IT AWAY… it's like the featherless owls…' another compared.
'WHAT THE F**K THEY SKINNED LABUBU,' one distraught user screamed.
In recent months, the $30 toys - which originated in Hong Kong - have taken off in popularity, with kids and adults alike racing to try to get the plush accessories.
Not only are there lines wrapping around the outside of shopping malls across America, but in the UK, Pop Mart has had to pause sales of Labubus in-store to protect customer safety.
They're also being seen as a status symbol, with wealthy women and men hanging them off their Hermès Birkin bags and $2,000 Goyard totes.

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Labubu: How the Pop Mart dolls conquered the world
Labubu: How the Pop Mart dolls conquered the world

BBC News

timean hour ago

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Labubu: How the Pop Mart dolls conquered the world

Whether you reckon they are cute, ugly or just plain weird, chances are you have heard of the furry dolls that have become a global sensation - a monster, the elf-like creature from Chinese toy maker Pop Mart is now a viral purchase. And it has no dearth of celebrity advocates: Rihanna, Dua Lipa, Kim Kardashian and Blackpink's Lisa. Ordinary folk are just as obsessed - from Shanghai to London, the long queues to snap up the doll have made headlines, sometimes descending into fights even."You get such a sense of achievement when you are able to get it among such fierce competition," says avowed fan Fiona world's fascination with Labubu has almost tripled Pop Mart's profits in the past year - and, according to some, even energised Chinese soft power, which has been bruised by the pandemic and a strained relationship with the how did we get here? What exactly is Labubu? It's a question that still bothers many - and even those who know the answer are not entirely sure they can explain the is both a fictional character and a brand. The word itself doesn't mean anything. It's the name of a character in "The Monsters" toy series created by Hong Kong-born artist Kasing vinyl faces are attached to plush bodies, and come with a signature look - pointy ears, big eyes and a mischievous grin showing exactly nine teeth. A curious yet divided internet can't seem to decide if they are adorable or bizarre. According to its retailer's official website, Labubu is "kind-hearted and always wants to help, but often accidentally achieves the opposite".The Labubu dolls have appeared in several series of "The Monsters", such as "Big into Energy", "Have a Seat", "Exciting Macaron" and "Fall in Wild".The Labubu brand also has other characters from its universe, which have inspired their own popular dolls - such as the tribe's leader Zimomo, her boyfriend Tycoco and her friend the untrained eye, some of these dolls are hard to distinguish from one another. The connoisseurs would know but Labubu's fame has certainly rubbed off, with other specimens in the family also flying off the shelves. Who sells Labubu? Pop Mart had been selling so-called blind boxes - where customers only found out what they had bought when they opened the package - for some years when they tied up with Kasing Lung for the rights to was 2019, nearly a decade after entrepreneur Wang Ning opened Pop Mart as a variety store, similar to a pound shop, in Beijing. When the blind boxes became a success, Pop Mart launched the first series in 2016, selling Molly dolls - child-like figurines created by Hong Kong artist Kenny Wong. But it was the Labubu sales that fuelled Pop Mart's growth and in December 2020, it began selling shares on the Hong Kong Stock Exchange. Those shares have soared by more than 500% in the last Mart itself has now become a major retailer. It operates more than 2,000 vending machines, or "roboshops", around the world. And you can now buy Labubu dolls in stores, physical or virtual, in more than 30 countries, from the US and UK to Australia and Singapore, although many of them have recently paused sales due to overwhelming demand. Sales from outside mainland China contributed to nearly 40% of its total revenue in demand did not rise overnight though. It actually took a few years for the elfin monsters to break into the mainstream. How did Labubu go global? Before the world discovered Labubu, their fame was limited to China. They started to become a hit just as the country emerged from the pandemic in late 2022, according to Ashley Dudarenok, founder of China-focused research firm ChoZan."Post-pandemic, a lot of people in China felt that they wanted to emotionally escape… and Labubu was a very charming but chaotic character," she says. "It embodied that anti-perfectionism."The Chinese internet, which is huge and competitive, produces plenty of viral trends that don't go global. But this one did and its popularity quickly spread to neighbouring South East who lives in Canada, says she first heard about Labubu from Filipino friends in 2023. That's when she started buying them - she says she finds them cute, but their increasing popularity is a major draw: "The more popular it gets the more I want it."My husband doesn't understand why me, someone in their 30s, would be so fixated on something like this, like caring about which colour to get." It helps that it's also affordable, she adds. Although surging demand has pushed up prices on the second-hand market, Fiona says the original price, which ranged from C$25 ($18; £14) to C$70 for most Labubu dolls, was "acceptable" to most people she knows."That's pretty much how much a bag accessory would cost anyway these days, most people would be able to afford it," she popularity soared in April 2024, when Thai-born K-pop superstar Lisa began posting photos on Instagram with various Labubu dolls. And then, other global celebrities turned the dolls into an international phenomenon this Rihanna was photographed with a Labubu toy clipped to her Louis Vuitton bag in February. Influencer Kim Kardashian shared her collection of 10 Labubu dolls with her Instagram following in April. And in May, former England football captain Sir David Beckham also took to Instagram with a photo of a Labubu, given to him by his the dolls feel ubiquitous, regularly spotted not just online but also on friends, colleagues or passersby. What's behind the Labubu obsession? Put simply, we don't know. Like most viral trends, Labubu's appeal is hard to explain - the result of timing, taste and the randomness that is the is certainly happy with the outcome. State news agency Xinhua says Labubu "shows the appeal of Chinese creativity, quality and culture in a language the world can understand", while giving everyone the chance to see "cool China".Xinhua has other examples that show "Chinese cultural IP is going global": the video game Black Myth: Wukong and the hit animated film Nezha. Some analysts seem surprised that Chinese companies - from EV makers and AI developers to retailers - are so successful despite Western unease over Beijing's ambitions."BYD, DeepSeek, all of these companies have one very interesting thing in common, including Labubu," Chris Pereira, founder and chief executive of consultancy firm iMpact, told BBC News."They're so good that no one cares they're from China. You can't ignore them."Meanwhile, Lababu continue to rack up social media followers with millions watching new owners unbox their prized purchase. One of the most popular videos, posted in December, shows curious US airport security staff huddling around a traveller's unopened Labubu box to figure out which doll is element of surprise is a big part of the appeal, says Desmond Tan, a longtime collector, as he walks around a Pop Mart store in Singapore vigorously shaking blind boxes before deciding which one to buy. This is a common sight in Pop collects "chaser" characters, special editions from Pop Mart's various toy series, which include Labubu. On average, Desmond says, he finds a chaser in one out of every 10 boxes he buys. It's a good strike rate, he claims, compared to the typical odds: one in 100."Being able to get the chaser from shaking the box, learning how to feel the difference…," is deeply satisfying for him."If I can get it in just one or two tries, I'm very happy!"

Upcoming K-dramas to Watch in June 2025
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Upcoming K-dramas to Watch in June 2025

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Fast Show star ‘distraught' after antisemitic post from stolen phone
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Fast Show star ‘distraught' after antisemitic post from stolen phone

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