Dealerships adopt Comentis' tool to identify vulnerable customers
Three major automotive dealerships — JCB, WR Davies, and Available Car — have announced adopting Comentis' Financial Vulnerability Assessment tool to enhance their ability to identify and support vulnerable customers.
The Comentis tool, designed in alignment with the Financial Conduct Authority's (FCA) four drivers of vulnerability and the Consumer Duty regulation, provides a systematic approach to assessing financial vulnerability. Developed with input from mental health and psychology specialists, the digital platform integrates seamlessly into dealership operations, offering an objective and consistent method for identifying at-risk customers.
By deploying this technology, the three dealerships will establish a clear audit trail while ensuring compliance with regulatory standards. The tool will support sales teams in recognising vulnerability, providing a structured approach to customer interactions, and safeguarding both consumers and dealerships from regulatory scrutiny.
Simon Proudler, Managing Director at Available Car, highlighted the importance of using reliable data to enhance customer service:
'Identifying vulnerability can be challenging and requires sensitivity, but it is essential that our sales teams have the right tools to comply with Consumer Duty regulations. Comentis provides a robust platform that delivers fast, user-friendly assessments, enabling us to better support customers throughout their purchasing journey.'
Comentis CEO Jonathan Barrett emphasised the tool's role in simplifying the identification process:
'It's more important than ever for automotive professionals to be fully equipped to recognise all signs of vulnerability. Our platform removes the complexity of manual assessments, ensuring dealerships collect the necessary data to remain compliant and provide appropriate customer support.'
"Dealerships adopt Comentis' tool to identify vulnerable customers" was originally created and published by Motor Finance Online, a GlobalData owned brand.
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